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PC Product Values July 2009 Copyright 2009 Fujitsu FTS.

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1 PC Product Values July 2009 Copyright 2009 Fujitsu FTS

2 Product Values PC Reliability Design Integration Green
Siemens Financial Services: Commissioned Research in October 2008 35% of European companies have seen an increase in their cost of borrowing since the onset of the financial crisis; 37% have been notified by their bank(s) that costs will rise over the next year. 19% have had their bank credit limits revised downward since last summer; 25% expect limits to be capped over the next year. Thus far, large European companies have borne the brunt of increasing borrowing costs and credit limit restrictions. However, medium-sized firms are beginning to experience similar pressures, and small and medium-sized businesses have a negative outlook with regard to bank credit for the coming year. Given the increasing cost of plain vanilla bank loans and more limited availability of credit, respondents foresee a swing toward alternative means of accessing working capital in order to manage current cash, liquidity and investment needs: 18% of companies expect to make increased use of asset finance (leasing/renting) over the next 12 months. source: Fujitsu Siemens Computers Financial Services Sales Reference Guide 2009 Forrester: Global IT Market Outlook: 2009 The Global Recessions Will Slow IT Purchases Growth To A Crawl by Andrew Bartels, January 12, 2009 Unternehmen und Regierungen werden dieses Jahr drei Prozent weniger für IT-Produkte und Dienstleistungen ausgeben als im Vorjahr. Das prognostiziert der Marktforscher Forrester in seinem "Global IT Market Outlook: 2009". Demnach werden sich die weltweiten IT-Ausgaben auf 1,66 Billionen US-Dollar belaufen waren es 1,7 Billionen Dollar. Allerdings erwarten die Analysten von Forrester, dass sich der amerikanische und andere wichtige Märkte in der zweiten Hälfte des Jahres wieder etwas fangen soll sich die Lage wieder bessern. source: Gartner Says IT Leaders Must Have the Courage to Make Long Term Decisions During Economic Crisis Gartner Symposium/ITxpo 2008, October 12-16, in Orlando source: Gartner says Changing the Cost Structure of IT Will Become a Business Imperative for Most CIOs Analysts Discuss the Move Toward Variable-Cost Models in IT during Gartner Symposium/ITxpo 2008, October 12-16, in Orlando source: Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS 2 2

3 Professional PC product values
Reliability Design Integration Green Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

4 Local engineering and production
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

5 What Reliability means for PC
Excellent quality and continuity resulting in highly stable systems for outstanding investment protection Accredited test centre – we guarantee highest quality Optimized production PCs incl. motherboards made in Europe In-house certified Center for Test and Compliance More than 20 years of IT experience Reliable systems Long product lifecycles Latest technologies and innovations Highest level of compnent consistency Reaching international standards with sophisticated management systems Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

6 Quality European location
Rely on us – because we make sure Reliable and high quality products based on European thorough engineering Certified in-house Center for Test and Compliance tests functionality and compliance with international standards and regulations Production in award winning European factory including stringent quality control High levels of automation guarantee outstanding reliability and flexibility Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

7 From Engineering to production: just a 3 minute-walk
Rely on us – because we make sure Mass Customization Volume production Server Systemboard Warehouse Consignment Stock Product Management R & D Test center Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

8 Quality highlights Rely on us – because we make sure
Quality as a guideline from designing, planning up to the assembly of the Business Clients on the way to full customer satistfaction More than 20 years excellent experience in developing and manufacturing computers Best-in-class technologies Factory in Augsburg ranks among the most advanced in Europe Numerous quality tests certified in own test centers  full quality and stability Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

9 Expert knowledge Rely on us – because we make sure
State-of-the-art technologies Expansion of IT technologies into new emerging digital end-user markets Development of application tools All Business Clients are designed and developed by Fujitsu Technology Solutions  full control over the whole production process Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

10 Outstanding reliability
Rely on us – because we make sure Continuity and long product life cycle assured by latest technology and high levels of component consistency Fujitsu Technology Solutions takes great care over selection and qualification of suppliers All systems comply with standards of product safety and electromagnetic compability Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

11 System quality Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

12 Putting it to the test Rely on us – because we make sure
Clients are tested and evaluated in own certified test centers Certified are electromagnetic compatibility, interference immunity and noise emission Test results as basis for approvals like CE mark, FCC and GS Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

13 Interference and acoustic test
Rely on us – because we make sure Contains electromagnetic compatibility, interference immunity and noise emission tests Test center Test of functionality and conformity to international standards and customer-specific requirements Specialized in electromagnetic compatibility, product safety, climatic, mechanical and reliability tests and noise emission Performing of tests and measurements Arranging of compliance certification Consulting and debugging during the development process Realistic operating conditions Noise emission test All Business Clients have to pass noise emission tests Measurement of volume, loudness, sound pressure and sound power level in the anechoic noise chamber Terz and FFT analysis Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

14 Package duarbility test
Rely on us – because we make sure Contains package vibration test, package free fall test, package strength test, package pressure test, and temperature / humidity cycle test on package Reliability of package is evaluated Bounce test Measurement of vibrations on package to simulate transport and storing conditions Improvement of transport protection with a special shock absorbing package solution Package drop test Free fall on various package faces, edges and corner No damage or crack on mechanical parts Operating system and test program must work normally 3x edge 6x area 1x corner Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

15 Thermal test Rely on us – because we make sure Climatic stress test
Thermal tests in climate-testing laboratory  guarantee of reliability under extreme operating conditions The system has to pass different benchmark tests with extreme temperature changes Components as well as housing surface temperatures must not exceed strict temperature limits under this procedure Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

16 System test Rely on us – because we make sure
System integration and compatibility test System integration and system compatibility, e.g. LAN and VGA interfaces, are strictly tested from engineers before Computers are released  System reliability in all possible scenarios of network environments Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

17 Reliability Design Integration Green Copyright 2009 Fujitsu FTS
Siemens Financial Services: Commissioned Research in October 2008 35% of European companies have seen an increase in their cost of borrowing since the onset of the financial crisis; 37% have been notified by their bank(s) that costs will rise over the next year. 19% have had their bank credit limits revised downward since last summer; 25% expect limits to be capped over the next year. Thus far, large European companies have borne the brunt of increasing borrowing costs and credit limit restrictions. However, medium-sized firms are beginning to experience similar pressures, and small and medium-sized businesses have a negative outlook with regard to bank credit for the coming year. Given the increasing cost of plain vanilla bank loans and more limited availability of credit, respondents foresee a swing toward alternative means of accessing working capital in order to manage current cash, liquidity and investment needs: 18% of companies expect to make increased use of asset finance (leasing/renting) over the next 12 months. source: Fujitsu Siemens Computers Financial Services Sales Reference Guide 2009 Forrester: Global IT Market Outlook: 2009 The Global Recessions Will Slow IT Purchases Growth To A Crawl by Andrew Bartels, January 12, 2009 Unternehmen und Regierungen werden dieses Jahr drei Prozent weniger für IT-Produkte und Dienstleistungen ausgeben als im Vorjahr. Das prognostiziert der Marktforscher Forrester in seinem "Global IT Market Outlook: 2009". Demnach werden sich die weltweiten IT-Ausgaben auf 1,66 Billionen US-Dollar belaufen waren es 1,7 Billionen Dollar. Allerdings erwarten die Analysten von Forrester, dass sich der amerikanische und andere wichtige Märkte in der zweiten Hälfte des Jahres wieder etwas fangen soll sich die Lage wieder bessern. source: Gartner Says IT Leaders Must Have the Courage to Make Long Term Decisions During Economic Crisis Gartner Symposium/ITxpo 2008, October 12-16, in Orlando source: Gartner says Changing the Cost Structure of IT Will Become a Business Imperative for Most CIOs Analysts Discuss the Move Toward Variable-Cost Models in IT during Gartner Symposium/ITxpo 2008, October 12-16, in Orlando source: Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS 17 17

18 What Design means for PC
Must-have style, combined with technical and functional perfection in … Creating products which meet functionality and design Form Up-to-date, well-designed computer systems Eye-catching products Must-have style Technical and functional perfection Beauty in form, color and overall desirability Function Silent – reduced noise emissions Ergonomic – user comfort Ease of use – maximized productivity Ease of service – reduced downtime Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

19 Design 2008 The grey box is out Features
Anthracite color, clear-line design 45 degree grading Combination of form and function Core – product technology area Shell – human interface area, touch points Customer benefits Reliability, robustness and the ability to integrate High recognition value ESPRIMO PC Series fits perfectly into most business environments Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

20 You think design is only about style?
The fashionable PC – Choose the ESPRIMO Q Series More PC per cm³ The ESPRIMO Q series combines a conventional desktop PC with style and design on your desk No compromise in performance, functionality, flexibility and style And very individual as well Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

21 Silent & Ergonomic in detail
Enjoy the silence! Our systems are engineered to be unnoticeable when running on or under your desk From the very beginning of our system-design, we have a clear focus: silence! Only a silent office environment can give you the full concentration for your business Typical range for competitive systems ESPRIMO P dB idle mode 40 dB = Living room 30 dB = Library 20 dB = Soft whisper 10 dB = Normal breathing 0 dB = Softest sound a person can hear with normal hearing 50 dB = Electric Toothbrush Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

22 Silent & Ergonomic in detail
Enjoy the silence! Bigger is slower The bigger a fan – the more air can be moved Slower is quiet We use regulated, biggest possible fans to let them move slower – this makes our systems much more quiet Decoupling With a mount of rubber, we decouple the fan from the housing – this stops vibrations and conserves your nerves Regulated, low speed up to 120mm fan Fan mounted on elastic shock absorber Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

23 Service friendliness Service is key
Even a perfect system can fail over the years of use An easy to handle system design makes every service technician quicker Our system engineering brings you back to your business as fast as possible Easy to open Easy fo handle Easy to exchange Easy back to business Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

24 Your flexibility is our motivation
Service is key Lock what has to be locked With our optional cabinet lock, only dedicated, permitted people are able to access your inner PC Data is saved Nobody should need your memory more than you do Choose your extensions FlexySlot Low profile and standard PCI / PCI Express cards can be used in our flexible exension slots Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

25 Reliability Design Integration Green Green Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2007 FUJITSU LIMITED Copyright 2009 Fujitsu FTS 25

26 What Green means for PC Ecology and economy in harmony with green concepts throughout the entire product lifecycle No extra charge for the customer due to savings in the supply chain Environmentally aware production Careful sourcing – no hazardous materials Low energy consumption Reduced packaging Sea freight as much as possible IT with a „green conscience“ Energy savin in product use Reduces your energy costs Ultra-efficient technology (like 0-Watt power consumption in Off-mode or hibernatin), ENERGY STAR® 5.0 certified Exceeds all legal requirements Recycling capabilities 20+ years‘ experience operating IT equipment return & recycling centers Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

27 The integrated approach to environmental protection
Design – manufacture – use – recycle Verantwortlichkeit Kompetenz Rechtliche Anforderungen Recy - cling & Entsorgung Employees Customer Responsibility Competence Legal requirements Development Supplier Production Recycling & disposal Product use Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

28 The extra mile for production and logistics
Design – manufacture – use – recycle Verantwortlichkeit Kompetenz Rechtliche Anforderungen Recy - cling & Entsorgung Employees Customer Responsibility Competence Legal requirements Development Supplier Production Recycling & disposal Product use Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

29 Avoidance of hazardous materials
Design – manufacture – use – recycle Strict in-house Guidelines ‚Environmentally conscious product design and development‘ Applies to all our products Own environmental guideline (FSC03230) Reducing waste, minimizing energy consumption and eliminating hazardous substances Environmental compliance from conception to the end of product life Phasing out hazardous substances Part of Master Purchasing Agreements with suppliers Substances to avoid: Lead, Polybrominated diphenyl ethers (PBDE), Cadmium, Mercury, Polybrominated biphenyls (PPB), Hexavalent Chromium Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

30 Environmentally conscious production and logistics
Design – manufacture – use – recycle Continuously improved and optimized Components materials products Inbound logistics and sourcing Reduced packaging Sea freight when possible Supplier selection, contracts, audits, information, … Production Saving energy and water Reducing hazardous materials, waste, wastewater and emissions In-house mainboard development and production Lead-free soldering (years before RoHS) Outbound logistics Optimal packaging Direct shipments to customers Bulk-packaging for large accounts Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

31 Declining energy consumption and waste production
Design – manufacture – use – recycle Power consumption in PC production reduced by 60 percent Around 70 percent less waste volume produced per PC Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

32 Green successes: Achievements
Design – manufacture – use – recycle Mainboard soldering process N2 atmosphere No oxidization or washing Saves annually 850,000 liters of water Reduced lead in mainboards 22 tons a year since introduction of RoHS Transportation 30 tons waste a year with batch deliveries and reusable packaging Documentation from print to electronic 500 tons of printed paper per year Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

33 The extra mile for products and energy
Design – manufacture – use – recycle Verantwortlichkeit Kompetenz Rechtliche Anforderungen Recy - cling & Entsorgung Employees Customer Responsibility Competence Legal requirements Development Supplier Production Recycling & disposal Product use Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

34 “One search in Google uses as much power as an energy saving lamp
in an entire hour.” Die Zeit, August 2007 ps-product-values-prof-pc ppt :07: Product Marketing © Fujitsu Siemens Computers All rights reserved Copyright 2009 Fujitsu FTS 2

35 “2% of the world's CO2 emissions
result from IT That corresponds to the CO2 emission of all the planes in the world.” Simon Mingay, Gartner ps-product-values-prof-pc ppt :07: Product Marketing © Fujitsu Siemens Computers All rights reserved Copyright 2009 Fujitsu FTS 3

36 Our products help to meet your environment criteria
“Products from Fujitsu Siemens Computers meet environment criteria, e.g. by not using brominated flame retardants in housings and boards.” Dr. Bauske, Manager For Strategic Corporate Cooperations, WWF Germany ps-product-values-prof-pc ppt :07: Product Marketing © Fujitsu Siemens Computers All rights reserved Copyright 2009 Fujitsu FTS 4

37 Energy saving in product use
Design – manufacture – use – recycle Energy saving has become key Worldwide striving to be more energy efficient at home and at work Energy savings = cost savings „If performance per watt is to remain constant over the next few years, power costs could easily overtake hardware costs…“ Luiz Andre Barroso, Google Green PCs can save an organization with 100 PCs €4200 over three years; for the environment this means 18 tons of CO2 savings Product Lifecycle of a PC Primary energy consumption Production Use Recycling Source: Fraunhofer Institute Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

38 PC – consume low energy (1)
Design – manufacture – use – recycle Low energy consumption up to 50 % cost saving per year compared to competitors – and three-year-old systems Power Management Enabled ex factory on all our Business Clients Power scheme saves ~ 15 % of energy Tool DeskEnergy to adjust and manage power settings remotely to save energy Settings for FSC main settings Blue Angel requires Energy Star requires Screen off 10 min - 15 min HD off Standby 20 min 30 min PC 15 min Notebook 30 min Hibernating 1 h Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

39 PC – consume low energy (2)
Design – manufacture – use – recycle Enhanced energy saving features Switched monitor outlet saves up to 10 % in display power consumption Low power soft off for less than 1 Watt power consumption in stand-by Single rail power supply (ESPRIMO C5730 E-Star4) saves 14 % energy consumption and cost High efficient component technology (processors and up to 89 % efficient power supplies) 0-Watt technology for zero Watt power consumption in off-mode and hibernating ENERGY STAR® 5.0 certificate* Energy saving systems: ESPRIMO E5635 E85+, E-Star5* ESPRIMO E5730 E85+, E-Star5* ESPRIMO E7935 E85+, E-Star5*, 0-Watt* ESPRIMO P5730 E85+, E-Star5* ESPRIMO P7935 E85+, E-Star5* ESPRIMO C5730 E-Star5* ESPRIMO Q5030 E-Star5* Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

40 ESPRIMO E7935 0-Watt ESPRIMO P7935 0-Watt
new An innovation by Fujitsu Technology Solutions First 0-Watt PC First real 0.0-Watt solution in off/ hibernate mode Fujitsu Technology Solutions patent registration Automatically without hard off switch Save energy with unique 0-Watt functionality Saves app. 2€/year of standby energy cost High efficient power supply Up to 88% efficiency Switched monitor outlet Energy saving of app. 10% of a display energy consumption Manageability with DeskView Optional configurable remote time slot Two products already in price list (P20W-5 ECO, P22W-5 ECO). Since August the P24W-5 ECO and P26W-5 ECO as well. PCs operating overnight use a lot of energy. Stop the waste! Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS Copyright 2007 FUJITSU LIMITED

41 Energy saving with ESPRIMO E/P7935 0-Watt
Administration out of 0-Watt off/ hibernate mode 0.0-Watt power consumption in off/ hibernate mode But optional configurable remote time slot by administrator Standby time = Zero Watt time Working time Quitting time: off/ hibernate time Working time 09:00 Working day 1 18:00 00:00 08:00 09:00 Working day 2 Optional configurable remote time slot Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS

42 Energy saving with ESPRIMO E/P7935 0-Watt
off mode (ACPI S5) 0 Watt 09:00 Working time off mode time Power consumption (Watt) today 18:00 00:00 Example: energy consumption / energy cost for off mode (ACPI S5) per year 1,7 W 11,15 kWh = 1,89 € 0-Watt PC 0 Watt Optional configurable remote time slot Off mode (ACPI S5) 09:00 Working time off mode time Power consumption (Watt) 18:00 00:00 0 kWh = 0 € ESPRIMO E7935 E-Star4 ESPRIMO E Watt 0 Watt instead of 1,7 Watt in off mode at 14h off mode per working day, 24h in off mode per non-working day, 220 working days/year, 0,17€/ kWh Saving potential with 1h daily remote administration (optional configurable) 10,53 kWh/year = 1,79€/PC/year Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS Copyright 2007 FUJITSU LIMITED

43 Record breaking power consumption!
Energy consumption Energy cost in Euro per year Record breaking power consumption! €30 195 kWh ~ 33.2 € 60 % €20 127 kWh ~ 21.6 € 114 kWh ~ 19.3 € 97 kWh ~ 16.5 € €10 77 kWh ~ 13.1 € ESPRIMO P5905 August 2005 ESPRIMO P5915 August 2006 ESPRIMO P5730 August 2008 ESPRIMO P7935 E-Star4 August 2008 ESPRIMO P Watt July 2009 *Measurements based on Energy Star 4.0 Copyright 2009 FUJITSU LIMITED Copyright 2007 FUJITSU LIMITED

44 The extra mile for recycling & disposal
Design – manufacture – use – recycle Verantwortlichkeit Kompetenz Rechtliche Anforderungen Recy - cling & Entsorgung Employees Customer Responsibility Competence Legal requirements Development Supplier Production Recycling & disposal Product use Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

45 Reuse of components and parts ( ~ 10 %)
Three-stage concept Design – manufacture – use – recycle Step 1 Step 3 Step 2 Remarketing of complete products ( ~ 18 %) Reuse of components and parts ( ~ 10 %) Recycling of material ( ~ 70 %) Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

46 Reuse, recycling and recovery according to Step 2 and 3
Design – manufacture – use – recycle Reused parts Recycling by sorted material (excluding energy recovery) Energy recovery Disposal 0.005% therm. treatment Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

47 Reliability Design Integration Green Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2007 FUJITSU LIMITED Copyright 2009 Fujitsu FTS 47

48 What Integration means for professional PC
System concepts that fit the way people work – with total security and flexibility for complex infrastructures Reducing the TCO due to enhanced IT features Manageability Reduction in total cost of ownership (TCO) with a comprehensive set of system management features Security Prevent unauthorized eavesdropping on your business intelligence and keep your secrets guarded Customizing Freedom of choice with tailored systems. Perfect fit to specific requirements and your personal infrastructure Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

49 Manageability with the DeskView Family
Discover – Heal – Protect Manageability Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

50 We manage your pre-installation more easily – DeskView Load
Discover – Heal – Protect Install FTS handles hardware dependencies  no driver evaluation  no hard-ware freezing Only one image for all configurations Deploy and Drop-shipment to end-user possible  no rollout center  lower DoA rates Manage the assets Automated pre-staging for further processing in existing infrastructure Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

51 Today‘s rollout scenario turns into …
Customer Customer Customer locations IT group Rollout request Factory pre-load is removed (and so is FTS know-how) Rollout data Rollout-center Business partner Delivery (End) installation Rollout management Rollout support 2nd logistical pathway is costly Delivery Fujitsu Technology Solutions Order Rollout team Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

52 … this rollout scenario – our vision of tomorrow (with DeskView Load)
Business partner Rollout management Rollout support Customer Rollout team Rollout request IT group Customer locations Order Fujitsu Technology Solutions On-time delivery of personalized systems (Ship2Desk / Ship2Site ) Customer interface Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

53 Administration made easy – DeskView Admin
Discover – Heal – Protect Easy and fast entrance to system management Reduces total cost of ownership with a comprehensive set of remote system management features Inventory Management BIOS Management Notifications and Diagnostics Driver Management Security Management Energy Management Power Management Ships with the majority of Business Clients Extendable with DeskView Migrate and DeskView Control to enrich system management features Integration capabilities in Enterprise Management Systems Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

54 DeskView Migrate and DeskView Control
Discover – Heal – Protect Simplify your hard- and software projects Software suites based in Altiris software solutions Migration Control Easy system migration For all Microsoft Windows Operating Systems Great price performance ratio Add on to DeskView migrate Detailed Asset management Extended hardware and Software inventory Licence management Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

55 System Management positioning for ESPRIMO PC Value Explanation DeskView
Discover – Heal – Protect Superior Advanced ESPRIMO E/P ) + Advanced Out of Band Management based on Intel vPro Technology ESPRIMO C/E/P 5730 + Remote System Management + Inventory + Notifications + BIOS Management + Security Management + Diagnostics + Energy Management + Driver Management + Out of Band Management All-round Hardware ESPRIMO 35xx Enterprise Management Integration System Management for - Drivers - Hardware Diagnostics - BIOS Management Software Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

56 System Management positioning for ESPRIMO PC Value Explanation Intel® vPro
Discover – Heal – Protect Superior Advanced ESPRIMO E/P ) Intel iAMT 5 Manageability + Audit Logs + VPN Support + Client Initiated Remote Access + Wake On Event + Measured iAMT + NAP Support ESPRIMO C/E/P 5730 Intel Standard Manageability + Real time inventory + Remote on/off + Event Log + Serial over LAN + IDE Redirection + System Defense + Remote configuration 1) + NAC Support + Support for DASH 1.0 + Support for ASF All-round Hardware ESPRIMO 35xx Standard Interfaces - DMI - WMI - SNMP - PXE/BootP Software Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

57 Overview iAMT based System Management with DeskView and Altiris
Discover – Heal – Protect Full iAMT Support with the Altiris Real Time System Manager Serial-over-LAN IDE Redirection System defense Client initiated remote access Manage your Green IT remotely Basic iAMT Support with DeskView 10 System Collections Real time inventory Event Log Remote control System status Get hands on your Client infrastructure ESPRIMO E/P 7935 and C/E/P 5730 iAMT 5/Intel Standard Manageability DASH ASF Enabling your hardware Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

58 How to save energy with manageability - Get your feet off the street
Discover – Heal – Protect Function Feature Benefits Manage your Green IT remotely Serial over LAN, IDE Redirection, Remote configuration Access BIOS via LAN of each and every client from administrator’s desk Change e.g. Boot order or disable interfaces of a local client Boot system via LAN with administrators drives Set up iAMT systems from a remote server* No desk side visit necessary even when operating system is down (blue screen) Additional possibilities for problem resolution Easy and faster administration Increase productivity through higher level of serviceability and short downtime *Requires iAMT 2.2 or iAMT2.6 (notebooks), or iAMT 3.0, iAMT must be enabled Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

59 How to save energy with manageability
Discover – Heal – Protect Function Feature Benefits DeskView Energy DeskOff Power Management Sets predefined settings on a client and provides a possibility to customize these preconfigured settings Presentation mode (Reducing and optimizing of energy consumption) Allows to remote shut down clients in the network Client system can be switched to different power modes at a predefined time or after a defined time Lower Total Cost of Ownership (TCO) Adjust and manage power settings remotely Ensure energy saving Available via command line and can easily be integrated in existing scripts and software deployment solutions Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

60 Intel® vProTM Technology
Discover – Heal – Protect The remote service board for business client platforms Processor Chipset Network Intel® Core™2 Duo processor Intel® Core™2 Quad processor Intel® Virtualization Technology Intel® Trusted Execution Technology Security and Manageability Manageability Engine Non-Volatile Memory Intel® Active Management Technology Intel® Virtualization Technology Independent Network Access Intel® Active Management Technology + + Intel® vPro technology: security and manageability on the chip Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

61 Made even better with built-in manageability and proactive security
Discover – Heal – Protect Best for business: security and manageability on the chip Remotely configure, diagnose, isolate, and repair infected PCs even if they are off, the OS is unresponsive, or outside the corporate firewall Can greatly reduce the cost of maintaining your PCs Built on industry standards like WS-MAN and DASH Best for Business: Intel® vPro Technology Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

62 Security Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

63 Why security is important Security risks
Keep your secrets Mobile and remote users with confidential information outside the company campus Devices get lost or damaged Devices can be stolen Memory modules, external hard disk drives (HDD), USB devices Unauthorized persons try to eavesdrop on your local data and over the network From external and internal Malicious software accesses, modifies or deletes your data Attackers attempt to prevent users from using required services Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

64 Impact of security risks
Keep your secrets Disturbed processes Downtime Loss of data Intellectual property Strategic documents Loss of time Loss of money Loss of business Loss of image Reputation, Public confidence Insolvency Affects Financial strength Stock value Customer loyalty Security risks threaten the tremendous benefits offered by IT Security is one of the top problems of IT managers across the industry Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

65 What is IT security? Keep your secrets Confidentiality Integrity
Confidentiality (privacy) No information access without authorization Integrity No alteration of information without authorization Availability Ensure access to information for authorized users when required Prevent denial of service Data and services Availability Confidentiality Integrity CIA triangle Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

66 Client Security Value proposition
Keep your secrets Keep your secrets guarded Physical Security System Security User Security Anti-virus Theft protection BIOS virus protection SmartCard System intrusion detection Data encryption SystemTrack & DataProtect Fingerprint Operating System Logon Anti-spam A non-secure IT infrastructure impedes the success of new applications and the growth of business! Pre-boot HDD password Personal Firewall System access Seagate HD with FDE Single-Sign-On TPM support Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

67 Security threats and countermeasures
Keep your secrets Staff & People Unauthorized use, Social engineering ATP Anti-Theft Protection Data Physical protection Mechanical features, alerts Mobile devices Theft, damage, intrusion, insufficient access control Services BIOS security functions Access protection for data and applications Authentication, encryption OS Software and Data Modification, Theft, Spy, unsafe passwords, Virus, Spam, etc. Patch management BIOS Detection and removal of abnormalities Anti-virus, RKD, firewall, Intrusion detection / prevention, web and content filtering Device Remote access Virus per mail Network Backup and recovery Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

68 Physical protection Mechanical security features and alerts
Keep your secrets Measures that prevent attackers from system access Mechanical housing lock (desktop) Prohibits unauthorized persons from opening Eye for pad lock (desktops) Seal option (desktop, via customizing) KensingtonLock support Customer-specific logos (customization) Intrusion switch (desktops) Alert to system management, when cabinet is opened Component change alert Non-presence alert Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

69 BIOS Security functions Hard disk password
Keep your secrets Featured in all Business Clients – ex factory Protects all data stored on hard disk from unauthorized access Set or change hard disk drive password via BIOS Setup Utility Independent from OS Stored in hard disk drives‘ firmware and moves with hard disk drive Only entering the correct password unlocks hard disk drive (even in another desktop PC) Hard disk drive passwords cannot be removed by reformatting it Each hard disk drive may have a separate password Power down required after 3 unsuccessful attempts Protect your hard disk drive from unauthorized access Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

70 Access protection for data and applications
Keep your secrets Restrict access to protected information to authorized resources Authentication (Verify a claim of identity) Something you know (e.g. password) Something you have (e.g. chip card, token) Something you are (biometrics, e.g. fingerprint) Strong authentication Two- / multi-factor authentication (e.g. something you know, something you have) Encryption Make information unusable for unauthorized users Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

71 Access protection Hardware based full disk encryption
Keep your secrets Full Disk Encryption of data: Software application to encrypt data Benefit: Hardware independent Disadvantage: Loss of system performance Initial installation takes about 2 hours Dedicated encryption chip (e.g.with Seagate Momentus ST AS, available for all professional notebooks) Benefit: Nearly no loss of performance Data is automatically and always encrypted Hard disk drive password at the BIOS protect the data Available for LIFEBOOKs and ESPRIMO Mobiles only Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

72 Access protection SmartCard
Keep your secrets Same in size as credit card (portable) High market acceptance and ease of use Secure storage for sensitive information Private keys, account numbers, passwords, fingerprints, web addresses Integrated microprocessor with CardOS Efficient crypto coprocessor for key generation and strong encryption of data and files User identification by PIN Possess device and the SmartCard and know PIN Any attempt to attack memory causes instant destruction of chip Multifunctional (universal identification) PC access, building access, time recording ISO 7816-compatible (application commands) Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

73 Access protection SmartCase KB SCR PRO
Keep your secrets User-friendly solution for system units out of the user‘s reach Connected via USB Combination of security and input device Secure PIN Entry (SPE) Applications switch keyboard to secure PIN entry PIN is transmitted from numeric key block to chip card All PIN operations are handled within the keyboard itself Key logging useless Certificates Common Criteria EAL3+ compliance (Qualified for electronic signatures) Certified by Gematic MKT 1.0 (TUVIT Trusted Product) MKT+ Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

74 Access protection TPM module
Keep your secrets Chip mounted on motherboard of PC system Core of TPA (Trusted Platform Architecture) Root encryption key protected in silicon Unique and bound to a specific system Tamper resistant Key hierarchy Encrypted areas on hard disk drive with keys for data encryption Key elements Random number generator for key generation Non-volatile memory for keys Generate and store/protect passwords – PC system & user authentication Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

75 Access protection TPM application scenarios
Keep your secrets Login request Authentication Challenge Unable to supply key Key Challenge Successful hacker attempt without TPM Unsuccessful hacker attempt with TPM Protects keys used by e.g. BitLocker Unique platform authentication Secure e-commerce No longer dependent on device ID User authentication Encryption of Data Virtual partitions Corporate network access via VPN Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

76 Is TPM a kind of a SmartCard? Yes more or less!
Keep your secrets It‘s nearly the same technology Similar hardware capabilities – Micro Controller, RAM, ROM, Flash Common cryptographic services Asymmetric cryptography Tamper resistance – Means if someone tries to hack the chip, the chip and the data will be destroyed Except: The TPM is part of the system security, bound to the mainboard. Identifies hardware and user. The SmartCard is part of user security. Identifies only the user. The TPM chip can be used to build up a chain of trust The TPM alerts the user if someone tried or tries to manipulate the system User Security Security bound to the hardware Root of Trust Hardware pro- tected storage Secure network data transfer Enhanced Authentication Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

77 BIOS Security functions SmartCase Logon+ Version 2.2
Keep your secrets SmartCase Logon+ Administration Administrate user accounts Enrollment of fingerprints Administrate SmartCard Administrate TPM module SmartCase Logon+ SSO (Single Sign On) Store logon credentials in a safe way Auto Login for web accounts Secure Drive Store data in an encrypted virtual drive Open encrypted drive with SmartCard, PIN or fingerprint Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

78 SmartCase Logon+ Version 2.2
Keep your secrets OS Logon Benefits: Simplified user access to MS Windows and web pages One login for the individual Automatic authentication Not even drag and drop required Higher productivity No „try-and-error“ time losses Higher end user satisfaction User Authentication Single sign-on Automatic authentication to websites and applications Never forget your PIN – always at your side, no matter the application Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

79 Customizing Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

80 You are looking for … Make it different
Delivery of technically identical systems Simplifies network installation Better system maintenance Ready-to-run systems Reduces installation time and cost Integration of customer specific components Eliminates modifications at customer site Individual solutions One order code for the complete system during lifecycle End-to-end project support Highest product continuity and lifecycle extension through sophisticated lifecycle management Shipment according to customer specific roll-out requirements Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

81 Made4you services Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

82 Customizing Services Copyright 2009 Fujitsu FTS
Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

83 Hardware Services Make it different
Project platform stability during the complete hardware lifecycle Customer-specific hardware (no part of product portfolio) By consignment By Fujitsu Technology Solutions own global sourcing / R&D / test center Component mix, i.e. graphics cards, DAT-drives, other displays, security features, etc. Integration of customer accessories (cables, mouse pads, media) all in one box Master key solutions (PC and Mobiles) Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

84 Software Services Make it different
Customer software load for „Ready-to-run“ systems From master hard disk drive From master flash module (thin clients) From CD/DVD Replication and Preparation Specific CMOS settings Individual boot sequence Special passwords Settings for power management, etc. Software individualized systems from factory (DeskView Load) Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

85 Add-on Services (1) Make it different
Customer asset tags (incl. MAC address) for a cost effective inventory management and roll-out Label on the system and card box Create and communicate Excel-file including MAC address, system serial number and Inventory number Flash inventory number into BIOS for an easy centralized administration UUID on system and delivery note for a cost effective roll-out UUID: Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

86 Add-on Services (2) Make it different
XXL-package for a simplified roll-out and environmental awareness Neutral package (without FTS logo) for an easy recommercialisation Box-in-box package for a secure transport Additional marks or logos on the cabinet (laser, label or tampon print) Brand awareness Anti-theft protection Keyboard lasering Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

87 Extended Component Lifetime
Make it different Hardware component freeze during lifecycle and after general availability Hard disks Optical drives System boards Additional cards BIOS freeze for an easy handling of large IT environments Announcement of BIOS changes gives the customer the choice of whether or not to switch to the new BIOS Product Marketing © Fujitsu Technology Solutions All rights reserved Copyright 2009 Fujitsu FTS

88 10.12.2008 Product Marketing © Fujitsu Technology Solutions All rights reserved
Copyright 2009 Fujitsu FTS


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