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Attention: The processing of input leading to the acquisition of knowledge or performance of a task Good Attention: Efficient and effective attention.

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Presentation on theme: "Attention: The processing of input leading to the acquisition of knowledge or performance of a task Good Attention: Efficient and effective attention."— Presentation transcript:

1 Attention: The processing of input leading to the acquisition of knowledge or performance of a task Good Attention: Efficient and effective attention. Occurs when the information processed is appropriate for the task at hand

2 The Role of the Central Executive vis a vis the Working Memory Model For example, Selects what type of processing will occur Can select based on schemas, etc from long-term memory this leads to effects of perceptual set (e.g., cross cultural study by Nisbett & Masuda, 2003) Will be affected by capacity and changes in due to practice, familiarity, and automaticity

3 Some phenomena to consider: Inattentional Blindness e.g., the invisible gorilla Change Blindness e.g., class demo of answering phone Cocktail Party phenomenon

4 Attention and the Cocktail Party Phenomenon What is it? Why does it occur?

5 Models of Selective Attention

6 Dichotic Listening Studies & Shadowing

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