1. Riverfront

2. Brief History The banks of the Willamette River were the focus of early town development First general store established facing the river Riverfront occupied by 20 family homes and fully removed by 1979

3. Demographics Population: –In 2001, 51, 040 Community Age Groups: –In 2000, 23,204 of populations was 20-44 years –Median Age: 27 years-old Housing: –Total Housing Units in 2000: 20,899 –Median Value of Owner-occupied housing in 2000: $154,700 Race: –86.03% white –6.42% Asian –5.72% Hispanic or Latino How some people get around Corvallis: –14% Pedestrian –8% Commuters

4. Target Market 25-55 years-old, men and women Active lifestyles; enjoy walking, running, picnics, animals, etc… They are well established middle class people Like to go out to eat, try different restaurants

5. Competitors Other Downtown Restaurants –American Dream, Aomatsu, AJ’s, Good Morning Bakery, etc. 9th Street Monroe Street Albany Restaurants

6. Block One Big River Alpine Bakery Riverview Mongolian Grill Abby’s Furniture

7. SWOT of Big River Strengths –website –lifestyle appeal –open seating in bar –outside appeal –strong word of mouth –location Weakness –no waiting room –adjacent building –parking –promotion Opportunity –free wi-fi –outside seating –support local organizations –selling outside of Corvallis –large seating areas Threats –competitors Gables, Michael’s Landing, Aomatsu, etc. The Renaissance on the Riverfront

8. Block Two Water Street Market –River Front Danish Bakery –The Tea and Herb Shop –Sahalie Wine Bar –Harry & Annette’s Fresh Fish –The Pantry at Water Street –Wineopolis

9. SWOT of Water St. Market Strengths –Variety –Each help others –Brings in Older crowds –Renovated Building Weakness –No Advertising –Parking is Difficult –Not good Signage –Not open on Sunday Opportunity –Advertise to College Students –Public Transportation –Offer Free Wi-Fi –Outdoor Area Threats –9th Street Seafood Market

10. Block Three Iovino The Chippery Great Harvest

11. SWOT of The Chippery Strengths –Trendy Lifestyle –Premium Food –Marketing Strategy –Catering and Delivery Weakness –Location –Small –Parking –Promotions Opportunity –In Grocery Stores –Promote more on Campus –Advertising Threats –Competitors University Hero, Big Town Hero, Sargo Subs –Environment

12. Block Four Fox & Firkin Black Ledge Furniture Warehouse

13. SWOT for Fox & Firkin Strengths –Appeals to College Students –Local Groups –Local Bands –Local drafts are represented –Free Parking Weakness –Location –Dirty Building –“Smelly” –Not offering same services Opportunity –Clean up can bring in bigger crowd –Other Fox & Firkins Threats –Other competitors close to them: Peacock, AJ’s, Squirrels, Suds, etc.

14. Development of Riverfront Park August 1992- Corvallis Riverfront Enhancement Task Force formed by Mayor Vars June 1994- Task force issues draft report and holds open house. September 1996- The Downtown Riverfront, is issued. December 1996- Commission presents draft park master plan to City Council. February 1997- City Council holds public hearing on master plan. November 1998- City voters approve $9.5 million, 20-year bond measure to fund riverbank and riverfront park improvements. April 2000- City Council approves integrated park and riverbank plan. May 2000- CH2M HILL (project consultant) submits WRG permit application to Corvallis Planning Dept 2002- Development of Riverfront Park completed

15. Riverfront Weakness Parking Narrow Street Landscaping No Retail Space Poor link to the University Limited Residential Developments No Public Transportation Lack of Planning

16. Riverfront Opportunities The Renaissance Condominiums Ideal for Restaurants Increase in University Interest Reinvestment in Remodeling 1st Street Parking Garage Improve Signage Events

17. Riverfront Events Saturday Farmers Market –May - October DaVinci Days –In September Winter’s Eve Night –In December Red, White, and Blue Festival –July 4th Rhapsody in the Vineyard –In May Downtown After Dark –February 28 from 5:30-7:30pm

18. Any Questions?

19. Sources Http://corvallis.areaconnect.com/statistics.htm www. Chipperyamerica.com www.chippery.com www.ci.corvallis.or.us/downloads/cd/downtownmarketstudy.pdf www.bigriverrest.com www.gtconnect.com/articles/2006/02/20/news/business www.ci.corvallis.or.us/RiverFrontPark/default.htm www.corvallisriverfront.com Interview with Sahalie Winery Employee