1. An incomplete picture: GPS inaccuracy and audio upload problems Data Analysis: The Final Frontier Breaking the Norm: the utilization of the G1 mobile phone sensors to recreate a scenario using GPS, audio and tally tags Noemi Agagianian, Nelly Askarinam, Ashley Davis, Jennifer Zehnder, Cameron Ketcham, Rakhee Patel, Sasank Reddy & Deborah Estrin GPS, audio, and tally tag: Visualizations of unconventional scenarios The Problems Discrete Data Collection Analysis Conclusion UCLA – UCR – Caltech – USC – UC Merced Center for Embedded Networked Sensing Inconspicuous data collectors: The ability to discretely collect data with the tally tags on the G1 phones. Overall: No group displayed any certain reaction; the overall emotion expressed was amusement. This was probably due to the nature of the experiment. GPS: GPS enabled us to further describe a scene because we were able to trace the data collectors' locations. Therefore, outdoor experiments produce better results. It is also important to keep in mind the area of the experiments. In larger areas, results will be more accurate. Future work: If we were given more time, we could combine GPS, audio, and tally tags into a more detailed mapping visualization. GPS, audio, and tally tag: Visualizations of unconventional scenarios The Project Photo and video usage violate privacy rights. Audio enables us to get a sense of the surrounding environment without collecting unethical data from any one person. Data collected through three sensors: GPS, audio, and tally tags. Using GPS, audio and tally tags instead of video footage and photos, we were able to describe a scene with data. A computer science project that branches out. Our application is applicable to a wide range of other social researches Specifically, our campaign is aimed towards how the general public reacts to subtle norms affecting our everyday society. Gender Vs Reaction: As shown in the data above, males tended to be more amused and involved than females who, when found to show any emotion, tended to be less involved and more frustrated with the experiments. Males are statistically more prone to express their emotions. Age Vs Reaction: Kids did not show frustration nor were they nonchalant. They tended to be more interested in the experiments. Although some students were frustrated, the majority were amused with the experiments. Adults showed similar trends to students. Due to possible duplicates within our data, there may have been errors and bias in our overall analysis. The Experiments Problems with GPS. Since our experimental area was so small, however, we found that GPS inaccuracy was too high to clearly display each person's location. Problems with audio. Audio sensors on the cell phone were not strong enough to pick up noises in the background. Two Experiments: Bucket Drinkin' & Payin‘ Pennies 4 trials per experiment relative to that UCLA campus. Bucket Drinkin': Drinking water out of a bowl using another bowl and recording people's reaction Payin' Pennies: Purchasing something completely in pennies Bucket Drinkin’ experiment: This is the path of the tallier, Cameron Ketcham.