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Late Night Fast Food Drive- Thru Users Sutee Dee Jesus Fernandez Kevin Tostado.

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Presentation on theme: "Late Night Fast Food Drive- Thru Users Sutee Dee Jesus Fernandez Kevin Tostado."— Presentation transcript:

1 Late Night Fast Food Drive- Thru Users Sutee Dee Jesus Fernandez Kevin Tostado

2 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Statement of Problem Users Fast Food Drive-thru users After 10 pm College students representative of user group Challenges Information Communication Accuracy/Feedback Speed

3 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Getting To Know The User Conducted user observations and interviews Focused on college students at Olin as representative for larger user group Constructed personas, lexicon, created task matrix, and scenarios based on what we learned

4 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Introducing Our Personas

5 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Joe Bullock Characteristics Driver Upperclassman Usually goes alone Knows what he wants to order Devoted to specific fast food chain Goals To satisfy hunger in as little time as possible

6 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Natalie Matthews Characteristics Usually passenger Involved in social causes, dislikes multinational corporations Cynical about fast food experience Lactose intolerant Goals To get what she wants to order Deal with staff as little as possible Wants best quality possible

7 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Dave DiMaggio Characteristics Freshman Goes when asked; goes with the flow Isn’t involved on campus Goes late, around 1-2 am Goals Get off campus Get food for others and get orders right Don’t take way too long

8 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Sandra Portman Characteristics Usually indifferent about what to get, laid back Feels rude talking to a box Never asks for special orders Goes out to “get away”, takes her time Often driver Goals Take a long break Spend time with good company

9 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Ordering Process Main steps taken in ordering food: Identify Select Order Verify Ordering process turns out to be non- linear

10 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Task Matrix

11 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Scenarios Large Order Special Needs Combined our different scenarios into one scenarios More representative of reality Streamline testing process

12 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Low-Fi Testing

13 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado What We Learned From Low–Fi Testing People felt visual system was more appealing but text was helpful in some areas Voice communication still provided advantages over prototypes People may not want to use touch screen right before eating Some of the design was unclear in providing information users needed

14 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Changes From Low-Fi To Interactive Added plus and minus buttons to the items in the tray/order section of the exploded burger On the Build Your Sandwich section, added a "Cost of Item" and "Subtotal" display to help with verification "Start Over" button in the Build Your Sandwich section was clarified We changed the Exploded Burger interface to become a simple touch interface rather than trying to incorporate hardware elements

15 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Interactive Prototype Features Focus on the special order part of the ordering Consists of welcome screen, the build your burger screen and a thanks/confirmation screen. Limitations Leaving out main menu and side/drink selection menus User can only currently order one type of burger. No animations.

16 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Demonstration http://students.olin.edu/jfernandez/projec ts/hfid/ebp/ http://students.olin.edu/jfernandez/projec ts/hfid/ebp/ Interactive prototype was initially built in Flash, but changed to HTML/PHP for sake of time and simplicity.

17 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado How Prototype Fits Scenario This prototype focuses on special order part of ordering process First step in reconciling our previous models (exploded burger and ATM interface) Additional feedback will help us improve prototypes for future phases

18 HFID - Sutee Dee, Jesus Fernandez, Kevin Tostado Questions?


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