1. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk

2. Who are we? Why can we do it? What are serious games? What is the product? How do you use it? What do other people think? What is the business case Agenda

3. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Company Our goal is to create the best serious games worldwide By breaking free of the chains of edutainment Core team of 6 highly talented people (graphics, programming, contents), but up to 12 people attached. Collaborate with content experts Who are we?

4. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Organization Who are we? CEO ($) Producer (Time) Game director (Quality) Programming (All programming) Graphics/animation (All graphics) Content (Story, script, dialogue) Board

5. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk The history The meeting in San Francisco Start project with OverTheEdge Get research funding from NABIT Get EU funding for project First prototype tested in schools Get Danida funding for project Get Education Ministry funding Get private investor funding Second prototype tested in schools Final production started Global Conflicts: Palestine launches 2005 2006 2007 Who are we?

6. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk  Based on groundbreaking educational research  A strategic niche focus  Solid investor group (almost 1 mio. Euros invested)  Strong mix of competences on games, education and content  Strong global outreach through strong network  Strong PR strategy and capability  Strong technology partnership Strong company Why can we do it?

7. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk  A compelling theme that draw students in  A simple and realistic game approach for all users  Strong testing, validation and user involvement  Stunning technology and graphic  Good response from target group  Good media coverage on project  Strong content expert collaboration Strong product Why can we do it?

8. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Looking across boundaries Why can we do it? Education Discovery channel Serious books Computer Games Our blue ocean

9. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk User groups What is the product share properties with potential new target groups for games. Waiting to jump ship (computer games) Maturing and tired of old games - want something different. Seen it but not interested (serious books) Parents and teachers finding games too hard and violent Never seen games for them (Discovery channel) Games not part of their world. Reach them through theme. All students 13+ is a primary group (education).

10. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Solution: Our blue ocean... Why can we do it? Enriching game experiences for everyone… Seriousness Simplicity Involvement Our value innovation (our serious games)

11. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Strategic canvas Why can we do it? Graphics Technology Right playtime Licenses Marketing Simplicity Seriousness Price Involvement AAA A Enriching game experiences for everyone

12. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Definition serious games In principal, any game Games with an agenda Educating, enlightening.. Not only entertaining  Edutainment  Advertainment  Business games  Military games  Political games  Satirical games What are serious games?

13. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Problems with edutainment Little intrinsic motivation: Extrinsic motivation through rewards, rather than intrinsic motivation. No integrated learning experience: Lacks integration of the learning experience with playing experience - learning subordinated play experience. Drill-and-practice learning principles: Rely on drill-and-practice rather than understanding – training above learning. No teacher presence: No demands on teachers or parents. Simple gameplay: Built on a simple gameplay from classic titles. Small budgets: Produced on limited budgets with limited technology. What are serious games?

14. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Global Conflict: Feel and understand the tense atmosphere and problems of Palestine You as the BBC Journalist will draft a way out of the conflict The product What is the product

15. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk  Teacher’s manual: Outlining the way to use games and an exemplary course.  Small book: from leading authorities (unique content w. direct relevance to game)  Game: 5-7 hours of gameplay where you play a journalist. Rely on changing perspectives, personal stories & building trust.  Web-site: Resources, forum, shop, simple tests, timeline, encyclopedia & links The educational package What is the product

16. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk “I learned more history in one day than the last 6 months” Female student, 16 Play trailer What is the product

17. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Learning  Experiential: From concrete to abstract by observation, application, testing and reflection.  Learning styles: Dynamic feedback, interaction that makes a differences, multimodal, safe to make mistakes, challenging throughout.  Strong game universe: Compelling, realistic, engaging & dynamic.  Integrated approach: Game, talks, group, debriefing, testing and evaluation. What is the product

18. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Technology  Game is built with leading game engine tools through joint-venture with OverTheEdge.  We have a close partnership with leading game technology company OverTheEdge.  The technology have through research project been moulded to serious games  We have close proximity and personal ties with the game technology company What is the product

19. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Teaching How do you use it? Teacher talks Play Game Plenum Group discussions  Read textbook  Overview of theme  Explore perspectives  Experience issues  Discuss experiences  Write article  Debriefing  Evaluation

20. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Don’t take our word for it... What do other people think? “Global Conflicts: Palestine is a fun and different way to receive learning” (Female student, 18 years) “You had a greater desire to learn about the topic from Global Conflicts: Palestine” (Male student, 16 years) “It sounds very interesting and I look forward to see it finished... Can I receive a mail when it is ready for sale?” (Danish male teacher)” "Our clear understanding that the approach behind Global Conflicts: Palestine live up to all demands for seriousness" (DK United Nations Association) "Games are widely used as educational tools, not just for pilots, soldiers and surgeons, but also in schools and businesses” (The Economist)

21. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Clues... Social studies are increasingly seeing interest after a lot of attention on core topics for many years. There is also a great interest among teachers for trying new ways of engaging students in highly relevant topics like democracy, terrorism, globalization, conflicts and human rights. 20% of all US & UK teachers use games, but up to 70% wants to. They see few titles and their lack of quality as main barrier. What do other people think?

22. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk  90% students find it the be an interesting course  88% Students find it to be an interesting educational material  59 % of students find they learned more  90% of students wants to try a similar course again Students want more... Sample: 51 Danish High school low- middle class students after a one-week course What do other people think?

23. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk PR  +40 news articles the last year about us in Denmark, Sweden, UK, Israel, Italy, Spain, Norway, Austria, Netherlands, and US.  Among first 5 hits on Google out of 1 mio. hits on serious games in total  +20 talks this year in Denmark, Norway, Sweden, Finland, UK, US, Netherlands, Greece and Italy. We intend to continue the success through a strong PR strategy What do other people think?

24. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Building a market  Game technology is reused across titles. Increase possibility of reusing code, content, design, models and assets between titles leading to better RoI.  Linking game’s into existing teaching including standards, teacher skills and testing can be reused with incremental improvements making it easier for target group to engage with future titles.  The community build up around using game can help propel existing and future titles to new users. What is the business case?

25. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk A market waiting  90% of <12 years spent time on educational titles but then use disappears.  Schools technology platform for strong game experiences and teacher’s IT-skills have been upgraded  Dedicated educational software budgets are increasingly allocated across countries.  All youngsters play computer games with great pleasure, although not with the same ferocity. What is the business case?

26. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Distribution options What is the business case? Own distributionExternal distribution ExclusivitySeveral partners Part of packageStandaloneAd hoc High priceLow price Digital PhysicalBoth Medium price

27. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk Next steps...  What are your thoughts?  Where are you best?  What collaboration setup do you prefer?  What are the problems?  What is the potential? What is the business case?

28. Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk