1. Methodology A preview

2. What is Methodology  Choosing a method of data collection  Structure of the research  Builds on and draws from problem statement and research questions/ hypotheses  Influences analysis

3. Broad Categories  Qualitative Words Descriptive Limited number of cases Focused Attempts to explain “why”  Quantitative Numbers Facts Large samples Stringent conditions Attempts to explain “what” or “how”

4. Qualitative

6. Quantitative: Detailed Focus

8. Mixed Methods  Combines quantitative and qualitative research  Numbers and description  Attempts to answer “how” and “why”

9. Types of Methods  Qualitative Case Studies Focus Groups Unstructured Interviews Observations Content Analysis  Quantitative Surveys Structured Interviews Questionnaires

10. Methods Approach -adapted from Creswell Tend toQualitativeQuantitativeMixed Use these strategies Case study, narrative, interview, ethnography Surveys and experiments Aspects of each Employ these methods Open-ended questions, Text or image data Close-ended questions, predetermined approaches, numeric data Both open- and close-ended, emerging and predetermined approaches Use these practices Positions himself Collect participant meaning Focus on single concept Study context Interpret Collaborate with participants Tests or verifies theories Identifies variables Relates variables and questions Observes and measures numerically Emphasis on unbiased approach Employs statistics Collects both quantitative and qualitative data Develops rationale for mixing Integrates data at different stages Employs mixed practices

11. Methods  What are the advantages and disadvantages to each approach?  In what cases might you choose one or another?  Examples…