1. A Heart’s Heart Amy Angiollo CIS 101 Professor White MWF 9-950

2. Background of Expandable Stents Cordis Cardiology: World class leaders in nylon balloon technology Cordis Cardiology: World class leaders in nylon balloon technology Improved the stents and made them more flexible Improved the stents and made them more flexible

3. Balloon Stents Nylon balloon technology Nylon balloon technology Cordis Cardiology Cordis Cardiology Flexible stents Flexible stents Small stent for smaller vessels Small stent for smaller vessels

4. Catheters Webster Inc. world class leader in guiding catheters Webster Inc. world class leader in guiding catheters New technology in balloon stents means an advancement in catheters is necessary New technology in balloon stents means an advancement in catheters is necessary

5. Marketer’s Standard and J&J Target markets- “Baby Boomers” Target markets- “Baby Boomers” Opportunity for advancement Opportunity for advancement Unlimited time schedule Unlimited time schedule

6. Overall… Medical technology is a very important field Medical technology is a very important field There are many jobs, not just in the medicine or technology part but in the marketing of these products There are many jobs, not just in the medicine or technology part but in the marketing of these products