1. Business Communication
The Slogan & SWOT Analysis for UPS Products Midterm Project
Luis 王英哲 Eva 林宜芬
Sophia 朱學君 Wendy 丁香

2. About UPS.com: United Parcel Service
Worldwide Facts
Founded: August 28, 1907, in Seattle, Wash., USA
World Headquarters: Atlanta, Ga., USA
Chairman & CEO: Michael L. Eskew
Employees: 407,200 Worldwide (348,400 U.S.; 58,800 International)
A well-run company
Synchronizing commerce
An innovative company

3. “What can Brown do for you?”
Delivering more
Meeting of Minds
Can't you recognize me? I am you, I am you 50 years from now. I am your future... You know you are going to have a good life, and sorry, a big nose.

4. UPS Logos : The Shields 1961 1916 Safe, Swift, Sure 1937 2003
United Parcel Service
1961
The bow-tied package
2003
Global Commerce
& Evolution

5. Today’s UPS UPS synchronizes the World of Commerce Goods Funds
Information

6. Product： Price： Analysis about 4P 1.Package Operations
2.Supply Chain and Freight
3.Business solutions.
Price：
1.The weight and distance as standard fees
2.UPS>FEDEX and DHL

7. Place： Promotion： Analysis about 4P
1. More than 200 countries and territories
2. In Taiwan Six locations & Family Mart
Promotion：
1. Advertisement
2. UPS fully support the Beijing 2008 Olympic
3. Raises the Bar for International Delivery
Ex: UPS and Hong Kong Disneyland Announce Alliance

8. SWOT Analysis - UPS Strengths: E-Commerce Capabilities
Emphasized global network and stability creating an image “not American, but more worldwide.”
Sought to build relationships discreetly, on Chinese terms

9. SWOT Analysis - UPS Weaknesses:
Lacked own air services in China, making it less logistically versatile than FedEx
Unlike FedEx, UPS does not have as much?
Trucks and drivers build further brand recognition unlike FedEx in China?

10. SWOT Analysis - UPS Opportunities:
Like FedEx, UPS can build around its multinational customer base with ASIA operations
UPS can pass on cheap cargo to target the more document and small package market, since they do not need to fill an aircraft

11. SWOT Analysis - UPS Threats:
Like FedEx, shipping companies already well established in China pose as a threat
UPS contends it will add its own airplanes in ASIA when it becomes necessary, by that time FedEx may already be far ahead in this area

12. Conclusion
The UPS Vision
UPS Goals

13. Thank You For Listening
November 2007