1. YTB Travel Network Passport to Giving
Fundraising Program
Helping Non-Profits Make a Difference
Joshua Killett
YTB Corporate Consultant
(719)
R0701

2. Statistics and Facts* Online donating is a growing source of income.
Many donors are affluent.
Trends prove that donors are beginning to give to more than one charity online.
Donors choose monthly giving more than single giving in comparison to other methods of giving.
Donors are more trusting of charities online than other institutions online (i.e. giving , opening attachments, links).
Online programs will attract new age groups.
*HJC New Media Direct Marketing Association Nonprofit Federation

3. Statistics and Facts*
In 1999, estimated total online giving: $10 million
In 2000, estimated total online giving: $250 million
Prediction: By /3 of money donated will be given online. At current levels (2003), this would represent $80 billion
Source: Harvard University, Initiative on Social Enterprise Report (Oct 00)

4. Statistics and Facts*
Americans overwhelmingly agree that a company’s support for a charitable cause impacts their buying decisions.
According to a Cone/Roper study, more than 86% of American’s would be likely to switch brands to support a cause, when price and quality are equal.

5. Funding is a never ending challenge for non-profits
The Non-Profit Dilemma
Funding is a never ending challenge for non-profits
Environmental
Educational
Religious
Medical
Social

6. Travel is the Ultimate Fund Raiser!
Take Your Fund Raising Over the Top !
No Matter What Your Cause…
Travel is the Ultimate Fund Raiser!
Our innovative affinity program provides you with your own online travel website (similar to Expedia®) which can help generate thousands of dollars for your organization when members and supporters book their personal travel through you.

7. A Simple Shift
Simply stated, all you are saying to your members or supporters is this:
“We know you are going to book travel online. All we are asking is that you book your travel with us. You’ll receive competitive rates or better and you’ll be helping a cause you believe in.”
Even a relatively low participation rate by membership can produce significant funds.

8. Why Travel? WORLD’S LARGEST INDUSTRY UNIVERSAL APPEAL & DEMAND
Travel is the world’s largest industry and is growing 23% faster than the global economy
$1.3 trillion industry in the U.S. alone
Travel is a “big ticket” item producing significant commissions
UNIVERSAL APPEAL & DEMAND
Everyone loves to travel
Travel is expected to double by the end of the decade
INDUSTRY MARKET SHIFT
On-line travel is the fastest growing commercial Internet segment

9. YTB Travel Network
Founded in January 2001 with the goal of becoming the world’s largest travel company by 2011
Founded by Lloyd “Coach” Tomer, a retired pastor who understands the challenges of non- profit organizations.
Wholly-owned subsidiary of YTB International, a publicly-traded company (YTBL.PK)

10. Staff grew from 18 in 2003 to over 325 in 2007
New Home Office
Wood River, IL • 122,000 sq. ft.
Staff grew from 18 in 2003 to over 325 in 2007

11. YTB Travel Network Travel is YTB’s business.
YTB Travel Network earned the Pinnacle Award, Carnival Cruise Lines’ top award 4 Consecutive Years
Travel is YTB’s business.
Carnival is the #1 Cruise seller in the world
Owns 60% of Cruise Industry

12. Your Organization’s “Private Label” Travel Website.
As your supporters book their personal and business travel on your site, you earn 60% of the commissions. The commissions are paid to you as royalties.
The booking engine uses the same technology and provides the same features and prices as other online booking engines such as Expedia®, Orbitz® and Travelocity®.

13. Tabbed menus -Contains additional tour packages, hotel options, cruise choices and event reservations.
General Search - Allows immediate access to airline, hotels, rental cars and cruises reservations.
Advanced search and air consolidator selection provides additional search options.
Travel Resources -Provides access to travel related information and services.
Travel Deals -Special travel offers keep supporters coming back!

14. Travel Industry Overview

15. Our partners are the biggest names in travel
Our partners are the biggest names in travel. They provide your inventory!
YTB partners are the biggest names in the industry.
Our partners are well known.
Customers that log onto ANY YTB site have the ability to make reservations on more than 424 airlines, at more than 35,000 hotels, and with most car rental companies, cruise lines & tour package operators.
Over 55,000 Hotels and Resorts, 60 Airlines, and All major Cruise Lines, Rental Cars and Tour companies (Accept Royal Caribbean) 15 15

16. Online Travel Agencies
Travel Vendors
Internet
Marketing
Online Travel Agencies
World Wide Web
Secured
85% of all travel booked
Excess Inventory
A LOT doing a LITTLE and a LITTLE doing a LOT.
80% Marketing
TV, Radio, etc. Me
50-100%
You
= Leverage
Yall
Direct Selling
Perks & FAM

17. 60% Travel Commission Example
Group Cruise Travel Sale
Group Hotel Sale
Group Sale:  $20,000
  YTB Carnival 16%:   $3200
          Org 60%:   $1920
         
Group Sale: $8000 YTB Hotel 10%: $800 Org 60%: $480
Domestic Air Fair Sales
YTB Booking Fees: $5
Passengers: 3
Group Sale: $15
Org 60%: $9
Note: Travel Commissions are paid on 25th of each month after the travel is taken and the vendor has paid YTB (30 Days)

18. Retail e-Commerce Overview

20. Shop-YTB Explained Retail E-Commerce Wal-Mart Kmart Office Max Staples
Total Retail Sales are ~ $4 Trillion
Retail
E-Commerce
3.4% of Total Retail Sales
Wal-Mart
Kmart
Office Max
Staples
700 Retailers
Customers
Referral Marketing
Direct Selling
Cash Backs
% of Revenue Generated
$ Marketing Campaign
TV, Newspapers, etc.
Traditional Marketing
Customers
E-Commerce Annual Retail Sales are ~ $136 Billion

21. RTA Earns 50% of YTB’s Commission YTB earns % of Revenue Generated
Retail Vendors
Internet
Retail Business Model
World Wide Web
Secured
$136 Billion
3.4% of Total Retail Sales
Marketing
A LOT doing a LITTLE and a LITTLE doing a LOT.
80% Marketing
TV, Radio, etc.
+700 Retail
Stores
% Cash Back Savings
FREE
shopYTB Account
RTA Earns 50% of YTB’s Commission Me
YTB earns % of Revenue Generated
You
= Leverage
Yall
Direct Selling
Perks & Discounts

22. shopYTB Commission Examples (4%)
Famous Footwear Example
Computer Sale Example
Product Purchased: $2000
shopYTB Cash Back 5%: $100
YTB commission 4%: $80
Org 50%: $40
Product Purchased: $121
shopYTB Cash Back 7.5 %: $9
YTB commission 4%: $4.8
          Org 50%: $2.4
         
Great fundraising program for Non-Profits
Network Buying Power Example
Network = 2000
Monthly Customer purchase: $100
Product Purchased: $200,000
shopYTB Cash Back 5%: $10,000
YTB Commission 4%: $8000
Org 50%: $4000
Note: Cash Back and Commissions are paid on 21th of each month after the product has been purchased. Earnings and cash back will be accredited to shopYTB account. Checks will be sent out when account is greater $15.

23. 2 People – 7 Day Caribbean Cruise
Let’s Compare
2 People – 7 Day Caribbean Cruise
Your Organization Will Earn $158

24. Produce a Financial Windfall
With the YTB program 60% of all travel commissions go directly to your organization as royalties. Below is an example of the income potential of an organization.
25,000 Total Membership of Organization
x 1% participation by members
= 250 Participating Members
x $4,200 average yearly travel purchases per family
x 4% Average commission rate
= $ 42,000 in travel commissions
x 60% association percentage
= $ 25,200 in Revenue for Your Organization
Figures provided are target estimates and do not imply guaranteed performance. To achieve maximum performance organizations must effectively communicate the travel program to their supporters.

25. Group Travel
We also provide group travel services free of charge! No matter what your cause, group travel can be the perfect complement to your organization!
Group travel can:
Produce significant commissions back to your organization.
Provide your supporters with the opportunity to travel at very reasonable prices.
Generate excitement for your organization.
Be unbelievably easy to organize and implement!
Group travel must comply to YTB Group Travel Guidelines

26. Group Travel As a fundraiser, it’s hard to beat a group cruise.
You receive 60% of the travel commissions, paid as royalties.
Plus, many cruise lines have matching donation programs.
Plus, you may earn 1 stateroom for every 15 booked.
When you add it all up, it can mean a huge windfall for your organization.
For details of these programs, please contact YTB’s Group Travel Specialist.
Commissions*
Matching Donations
Earned Staterooms
* Commissions are paid to your organization as royalties •  Group travel must comply to YTB Group Travel Guidelines.

27. Group Cruise Example
Let’s look at the potential financial impact of a fundraising cruise.
Assumptions:
100 Person, 7 day cruise
Average cost per person, $760, plus $100 markup of cruise by organization: total cost per person - $860
15% commission rate
$35.00 matching donation per person from cruise line.
Commissions, paid as royalties $6,634.80
3 Earned Staterooms (resold at face value) $4,560.00
Donation from Supporters $10,000.00
Matching Donation from cruise line $3,500.00
Total $24,694.80*!
* All figures although realistic are estimations. Figures are based on Carnival Cruise Lines’ Cruising for Charity Program.

28. Maximizing Your YTB Travel Program
It’s as Easy as 1,2,3...
Your Organization Travel
Get your program off to a fast start! Make sure all your organization’s internal travel is booked on your website.
2. Personal Travel of Supporters
Let’s get your supporters involved! Everyone, including your supporters is traveling...personal and business travel, vacations and cruises. And, each trip produces substantial commissions for your organization. And, it won’t cost them a penny.
3. Group Travel
Let us help plan a series of group excursions for your supporters. Future slides show just how easy and profitable group travel can be with YTB!

29. Marketing and Promotion
YTB has a variety of marketing campaigns and tools to help market the travel program to your supporters. We can provide camera ready master copies of marketing material including:
Display ads
Posters
Inserts s
Website Banners
Desktop Icons

30. YTB Fundraising Consultant
Every association account in the YTB Travel Affinity program is assigned their own Fundraising Consultant. At YTB we want our program to be a resounding success for your organization. Your Fundraising Consultant will get to know your organization and will make recommendations on how, together, we can maximize
the fundraising from your travel program. We have a number of marketing programs in addition to group travel ideas they will discuss with you to get your travel program off to a fast start!

31. A Service to your Supporters
Who doesn’t love to travel…and who doesn’t love great travel prices? Your travel program is much more than just a fundraising program. As a service to
your supporters, it puts the “fun” into fundraising! Through your travel program we will bring great travel opportunities to your supporters at some of the best prices found on the internet. And, you get all the credit!

32. YTB Reviews Application
Getting Started
This places your organization on our “Do Not Contact” list to prevent being called by other Association Specialists.
Your Organization is
Registered with YTB
YTB will provide information needed for board approval. Plus, we will conduct conference calls or additional presentations.
Conduct Due Diligence
Complete and
Submit Application
Once application has been received the booking engine can usually be online in 7-10 business days.
YTB Reviews application for compliance
YTB Reviews Application
YTB Customizes Your
Booking Engine
YTB will create, maintain, and house on a secured server a “Private Label” booking engine for your organization.
Marketing/Promotion
Program Initiated
YTB will provide marketing assistance to help promote affinity program to your supporters.
Receive Royalty
Checks from YTB
Funds are distributed to your organization after being received by YTB Travel.

33. Summary of Features
& Benefits
Booking engine provides supporters with competitive online rates.
Low participation rate by supporters still produces significant revenue.
Revenue paid by third party vendors not supporters.
Program operates 24/7 producing perpetual income.
“Private Label” booking engine provides additional organization exposure to supporters.

34. Summary of Features
& Benefits
Trackable commissions
Customized marketing program
No Long-term Commitment
Assigned Account Manager and group travel expert.
High perceived value.
Program cost is only a one time fee of $499.95