1. Green Press Initiative Publisher Certification Webinar Will Begin Shortly

2. Speakers Jim Milliot-Publishers Weekly Todd Pollak-Green Press Initiative Kara Davis-Lantern Books Tyson Miller-Green Press Initiative

3. Webinar Info Phone lines are muted Presentation can be made full screen Questions will be answered at the end. Please type them into the chat box

4. Outline Why certification program for environmentally responsible publishers was developed History and background Certification details and requirements How to apply for certification Why get certified? Hear from a certified publisher Q&A

5. Why was a certification program necessary? Market based reward for environmentally responsible publishers Standardized goals for publishers Credible way do differentiate environmental leaders Increase consumer understanding and awareness of publisher initiatives

6. History GPI initiated certification program as a project of the BIEC over 3 years ago Received comments and feedback from a wide range of industry stakeholders and environmental organizations GPI now runs certification program independently of BIEC but incorporated feedback from BIEC process GPI modified standard with guidance from an advisory council consisting of industry stakeholders

7. 3 Tiers of Certification Certified Silver Certified Gold Certified

8. Endangered Forest Protections For any tier of certification 95% of fiber must be Recycled Fiber, or Agricultural or alternative fiber *, or Fiber in an FSC certified paper, or Fiber that meets the FSC controlled wood standard Publishers may be provisionally certified with 85% of fiber meeting these criteria in the first year *Agricultural or alternative fiber will only count towards the endangered forest requirements if there is a lifecycle analysis suggesting that the lifecycle impacts are less than those of a similar paper grade produced from virgin tree fiber

9. Options and Benchmarks There are four ways to achieve each tier of certification For each option there are minimum requirements for: Recycled Fiber FSC Certified Fiber Elective Benchmark Points Endangered forest requirements must be met for all tiers and all options

10. Requirements for Certified Tier Recycled Benchmark FSC Benchmark Elective Benchmark Points Option 1 30% of fiber (25% pcr) 20% of paper1 point Option 2 50% of fiber (45% pcr) No minimum requirement 1 point Option 3 25% of fiber (20% pcr)15% of paper3 points Option 4 20% of fiber (15% pcr) 10% of paper 5 points

11. Requirements for Silver Certified Tier Recycled Benchmark FSC Benchmark Elective Benchmark Points Option 1 40% of fiber (35% pcr) 25% of paper1 point Option 2 60% of fiber (55% pcr) No minimum requirement 1 point Option 3 35% of fiber (30% pcr)20% of paper3 points Option 4 30% of fiber (25% pcr) 15% of paper 5 points

12. Requirements for Gold Certified Tier Recycled Benchmark FSC Benchmark Elective Benchmark Points Option 1 50% of fiber (45% pcr) 30% of paper1 point Option 2 70% of fiber (65% pcr) No minimum requirement 1 point Option 3 45% of fiber (40% pcr)25% of paper3 points Option 4 40% of fiber (35% pcr) 20% of paper 5 points

13. Elective Benchmarks Elective benchmarks are awarded for a variety of environmental achievements:  Additional Recycled Fiber  Low returns rate  Energy efficiency and GHG reductions  Many more options

14. Review of Requirements To become certified your company must: Meet the endangered forest requirement Meet the recycled benchmark for the tier and option you select Meet the FSC benchmark for the tier and option you select (if applicable) Obtain the required number of elective benchmark points for the tier and option you select

15. How to Apply Download supplier spreadsheet and send to all paper suppliers (company you purchased paper from) Determine which tier of certification you qualify for Complete online application and upload supplier spreadsheets and supporting documentation (you can upload documents from within the application)

16. Scope of Data Include data for books printed in the Previous Calendar Year (Jan. 1 – Dec. 31) If no books were printed in the previous calendar year use last calendar year in which your company printed books. Must recertify annually to continue using “certified environmentally responsible publisher” seal

17. Certification Application Supplier Spreadsheet and application are available at http://www.greenpressinitiative.org/certification

18. Application Fees Annual RevenuesApplication Fee $1 Million or less or nonprofit$250 $10 Million or less$400 $100 Million or less$600 $1 Billion or less$1,000 Over $1 Billion$1,500

19. Why Reduce Impacts? Risk avoidance Attract and keep the best talent Improved employee moral Requires long term strategic planning (both internally and with supply chain) Increases value of product Policy can be used as a tool in negotiating with suppliers Minimizing waste saves money Prepare for changing regulatory/political environment

20. Why Become Certified? Let consumers, authors and others know you are a leader in environmental stewardship Include “certified environmentally responsible publisher” seal on books, websites, catalogues and other promotional materials Books by certified publishers highlighted by retailers List of certified publishers referenced on GPI website, press releases and promotional materials Identify areas of improvement Promote continued industry wide progress

30. Kara Davis, Lantern Books kara@lanternbooks.com