1. 1 We need to know about … Distributed Video (erm… youTube) Dr Andrew Oliver Learning Technology Development Unit & The Blended Learning Unit University of Hertfordshire

2. 2 youTube: what is it? FREE video sharing service which allows users to: – upload view and SHARE videoclips – AND comment & rate Sharing nature creates viral buzz on products & messages www.youtube.com

3. 3 How does it work? Videos uploaded with tag, category and public or restricted Ranges from 7clips of seconds to 10 minute video. Search tools (using tags) to find videos Viewers can leave comments Played on site, shared by emails and embedded in other sites (BLOGS!) YouTube: 100 million videos per day are shared.

4. 4 Typical use Product demos – oDesk product demo Dave McClure. Instantly in the top 10 results on Yahoo for oDesk (view)view – IBM: What is Service Oriented Architecture? (view)view PR – Liecester university (view)view

5. 5 Typical use (more) Teaching – MIT Sketching (view)view – UH Digital Animation:student created (view)view – Hand surgery, as told by the patient (view)view – Meniscus Repair Surgery Dr. Allan Mishra (view)view Also – Conservative Party (view)view – Talk show: Scobleshow (view)view Of course spoof, fun & irrelevance (see later…)

6. 6 Other examples Product Demos - Screencasts, Demo videos, Tutorials, Flash DemosScreencastsDemo videos TutorialsFlash Demos Customer Success - Case studies, Customer Videos, Partner SuccessCase studiesCustomer VideosPartner Success Investor Relations - ViewPointViewPoint Training Videos - RedHat training videosRedHat training videos PR - Second LifeSecond Life Events - Mockumentary, TV feedMockumentaryTV feed Source: Mario Sundar (blog)blog

7. 7 Tips & issues Good content is hard to find – There’s a lot of rubbish out there – searching takes time – One trick ponies a plenty Spoofing – It can go wrong: what goes up can go down and go back up again. – Apple vs Mac (view)view – Apple vs Mac (spoof version) (view)view

8. 8 Tips & issues Copyright – CBS & NBC initially requested removal of copyrighted material but later launched their own channels. (view CBS), (view NBC)CBSNBC We’re not cool – they are – solution: keep it short, no overt promotion, use REAL PEOPLE (Colin Hughes, Managing Director, Guardian Professional)

9. 9 References 7 Things You Should Know About YouTube When YouTube Met Corporate America YouTube for the Enterprise? YouTube for the Enterprise Thanks to Jon Alltree for medical examples

10. 10 ‘How to’ series How to Blog in 5 minutes (Word) How to Wiki in 5 minutes (Word) How to create a Podcast in 5 minutes (Word) How to convert audio files to MP3 in 5 minutes (Word) How to use RSS in 5 minutes (Word)

11. 11 ‘You need to know…’ series You need to know about Podcasting (Slides) You need to know about Podcasting: a teaching and learning guide (Word) You need to know about Online Discussions: a teaching and learning guide (Word) You need to know about Blogs (Slides) You need to know about Wikis (Slides) You need to know about RSS (Slides) You need to know about Web 2.0 (Slides) You need to know about Computer Assessment (Slides) You need to know about Effective Question Design (Slides) You need to know about Electronic Voting Systems (Slides)

12. 12 Also available: Podcasting: audio talk on the benefits of podcasting (hi quality) Computer Assessment: using statistic analysis to design effective questions For copies please contact: Dr Andrew Oliver. LTDU, College Lane LRC (a.oliver@herts.ac.uk, ext. 4754).