1. 1 PROJECT TASK NUMBER 3 Strategies to get a competitive advantage.

2. 2 Mission “Our goal is to go beyond expectations of our consumers, franchisees, collaborators, shareholders and suppliers, day after day, in order to make them feel integrated and attached to a common and differentiated project that creates hopes, proud, satisfaction and profitability, joining our efforts in the field of Mediterranean food”

3. 3 Values Positive attitude Value creation Teamwork Collaborator orientation Proud of our company Customer satisfaction

4. 4 Actions Strong focus on human resources  Social involvement  Promoting initiatives made by workers (free flow of ideas)  Solidarity club  Únicos – info channel