1. 22 CM 321 Quantitative Research Project Molly Byrd, Michelle Perez, Sylvania Tse, & Tiffany Wohlers CM 321 Quantitative Research Project Molly Byrd, Michelle Perez, Sylvania Tse, & Tiffany Wohlers

2. 23 What is BU Mobile?  A potential Mobile service with applications that cater directly to the BU network  A project in conjunction with WiMAX, a city-wide wireless internet service

3. 24 Research Problems  What do BU students currently their mobile devices for?  What mobile device applications serve the needs and wants of BU students?  What content accessed on computers would BU students desire to have access to on the go?  What is the upper limit cost BU students are willing to pay for WiMAX?  Is there an interest in this new technology?  What do BU students currently their mobile devices for?  What mobile device applications serve the needs and wants of BU students?  What content accessed on computers would BU students desire to have access to on the go?  What is the upper limit cost BU students are willing to pay for WiMAX?  Is there an interest in this new technology?

4. 25 Methodology  Sample Frame: BU Facebook Friends, COM Newsletter, BU Film/TV Blog  Sample Size: 323  Sample Unit: A Boston University Student  Data was gathered in a quantitative online survey through the website: www.Qualtrics.com  Sample Frame: BU Facebook Friends, COM Newsletter, BU Film/TV Blog  Sample Size: 323  Sample Unit: A Boston University Student  Data was gathered in a quantitative online survey through the website: www.Qualtrics.com

5. 26 Cellular News  Top 2 selling mobile phones: Apple iPhone, Nokia 3109  Growing trend: Consumers want more capabilities at their fingertips & from a single device  Top 2 selling mobile phones: Apple iPhone, Nokia 3109  Growing trend: Consumers want more capabilities at their fingertips & from a single device

6. 27 Phone Carriers

7. 28 Current Uses for Current Devices

8. 29 Statistical Evidence  66% of BU students do not have internet plans on their mobiles  Of the 34 % who do have internet:  Only 44% feel that it is easy to access the internet  43% are only somewhat satisfied, and 34% are less than satisfied  66% of BU students do not have internet plans on their mobiles  Of the 34 % who do have internet:  Only 44% feel that it is easy to access the internet  43% are only somewhat satisfied, and 34% are less than satisfied  There is a student market that has not been fully tapped for internet service  Even those who have internet want better service

9. 30 Mobile Internet  Of those who have internet, most users say they access the internet on their phones Often  This shows the growing trend towards the constant and increased use of internet

10. 31 Internet Usage  The ‘Other’ Category includes: Sports, Music Streaming, Movies  The most popular use of Internet is Looking Up information-- which includes Websites like Blackboard, Courseinfo,& the StudentLink

11. 32 1 = Very Dissatisfied; 2 = Somewhat Dissatisfied; 3 = Neutral; 4 = Somewhat Satisfied; 5 = Very Satisfied Current Resources - Current Satisfaction 1 = Very Dissatisfied; 2 = Somewhat Dissatisfied; 3 = Neutral; 4 = Somewhat Satisfied; 5 = Very Satisfied  No category had either a mode or mean average above Somewhat Satisfied  The mean ranged from 2.81 - 3.79(Somewhat Dissatisfied/Neutral - Somewhat Satisfied)  No category had either a mode or mean average above Somewhat Satisfied  The mean ranged from 2.81 - 3.79(Somewhat Dissatisfied/Neutral - Somewhat Satisfied)

12. 33 What BU Students Want

13. 34 Content BU Students Will Use 1 = Never; 2 = Rarely; 3 = Sometimes; 4 = Often; 5 = Always  Top Apps Students see themselves using: Webmail, Bus/T Tracking, and Academic Notifications  Although many applications were attractive to students, these would be used most often  Low suspected frequency of use: BUTV, WTBU, & “Insider” Blog

14. 35 On the Go Access

15. 36 Most Important Mobile Applications 1 = Never; 2 =Rarely; 3 = Sometimes; 4 = Often; 5 = Always  Although students felt that they would use Off Campus updates more frequently than Bargain/Discounts, students felt that having Bargains/Discounts was more important compared to Off Campus Updates

16. 37 Student Suggestions  4 participants suggested an interactive Campus Map  3 students requested a Classroom/Team Room reservations app  3 students interested in a Daily Free Press feed  3 participants suggested an Emergency Notification App  4 participants suggested an interactive Campus Map  3 students requested a Classroom/Team Room reservations app  3 students interested in a Daily Free Press feed  3 participants suggested an Emergency Notification App  Other Suggestions:  Laundry Facility Availability  Dining Hall Menus  Building Hrs.  Food Delivery/Area Dining  SMGTools  YouTube  Printing from Handheld  Student/Faculty Directory  Library/Equip. Due Dates  Work/Study Time Slots  Weather

17. 38 WiMAX Appeal

18. 39 Consumer Willingness To Pay

19. 40 Purchasing WiMAX

20. 41 Limitations  Sampling Methods  Drop out rates - 16.75% Never finished  Several Scales, Lack of knowledge about WiMAX & Phone Applications  Misinterpretation of Questions  Inappropriate Responses/Outliers  Working in Conjunction with the Film/TV Class  Communication, Timing, Resources  Sampling Methods  Drop out rates - 16.75% Never finished  Several Scales, Lack of knowledge about WiMAX & Phone Applications  Misinterpretation of Questions  Inappropriate Responses/Outliers  Working in Conjunction with the Film/TV Class  Communication, Timing, Resources

21. 42 Future Research  How do you think WiMAX would affect your academic experience?  Why did students respond more positively to academic applications versus entertainment?  In what other networks would you find WiMAX useful?  Review errors from this research and improve questions for greater information/data  How do you think WiMAX would affect your academic experience?  Why did students respond more positively to academic applications versus entertainment?  In what other networks would you find WiMAX useful?  Review errors from this research and improve questions for greater information/data

22. 43 General Recommendations  Create Buzz / Provide Information to Students about WiMAX  Have BU provide the service to students free of charge or as a part of enrollment tuition