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Anne Meyer Pamela Schwartz Christopher Browning. SourceSource Attributes Credibility Attractiveness Power.

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Presentation on theme: "Anne Meyer Pamela Schwartz Christopher Browning. SourceSource Attributes Credibility Attractiveness Power."— Presentation transcript:

1 Anne Meyer Pamela Schwartz Christopher Browning

2 SourceSource Attributes Credibility Attractiveness Power

3 Source Credibility These factors contribute to this campaign’s success through the voice of the Celebrities: – Unbiased – Believable – Trustworthy

4 Source Attractiveness Similarity – Same message – Ability to relate Familiarity – Prolonged exposure – Repetitiveness Likeability – Diverse group – Influences

5 Power Perceived Control – Positive or Negative Perceived Concern – Conforming because you care Perceived Scrutiny – End result

6 Questions Did this influence you to vote? Do you think it adds more or less credibility to voting through celebrity endorsement? Do you think that the message was kept unbiased?

7 Sources: Video: http://www.youtube.com/watch?v=B3aqajRVi3U&feature=relatedhttp://www.youtube.com/watch?v=B3aqajRVi3U&feature=related Source Chart: Textbook…. Look it up! Images Christina Aguilera: http://publicschoolintelligentsia.com/wp-content/uploads/2008/08/alg_christina.jpghttp://publicschoolintelligentsia.com/wp-content/uploads/2008/08/alg_christina.jpg Rock the Vote: http://www.libraryjournal.com/articles/blog/1010000101/20080826/rock%20the%20vote.jpghttp://www.libraryjournal.com/articles/blog/1010000101/20080826/rock%20the%20vote.jpg P Diddy: http://fibers.com/blog/wp-content/uploads/2008/11/11-11-t-shirt-diddy.jpghttp://fibers.com/blog/wp-content/uploads/2008/11/11-11-t-shirt-diddy.jpg

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