1. Equity: Population Diversity 4 demographic & social trends redefining Australian society. Mark McCrindle Tuesday 31 May 2011 DiverseCity: Landcom 2011 Sustainability Conference

2. Trend #1 Changing Population

4. 1.Population growth and diversity 2.Population older and younger Changing demographics: 5 key impacts www.mccrindle.com.au

5. 1971

6. 2011

7. 2051

8. 1.Population growth and diversity 2.Population older and younger 3.Increasing geographical mobility 4.Increasing vocational mobility 5.Intergenerational change Changing demographics: 5 key impacts www.mccrindle.com.au

9. Trend #2 Transitioning Generations

11. Builders Generation Aged 66+ Builders 4% workforce 0% in 2020

12. Boomers 35% of workforce 15% in 2020 Baby Boomers Aged 47-65

13. Gen X 43% of workforce 36% in 2020 Generation X Aged 32-46

14. Gen Y 18% of workforce 35% in 2020 Generation Y Aged 17-31

15. Generation Z Aged 16 & under Gen Z 0% of workforce 12% in 2020

16. Trend #3 Shifting Wealth

17. Median net worth - couple household $642,000$480,000 Median household net worth relative to all households Top 25%Top 40% Percentage of population 25%14% Net worth as % of national private wealth 55%19% Proportion of household wealth held by top net worth quintile (cf 20%) 42%28% Net Worth of Baby Boomers Boomers 45-64 Builders 65+

18. Builder Segment Profile Generation Tradition (regional/ suburban) 30% of target market 145,134 Australians “It’s about the family you have and the legacy you leave”

19. Builder Segment Profile Grey Getaways (metro/regional) 9% of target market 43,540 Australians “Now it’s our time to live”

20. Builder Segment Profile Thrifty Regional City (regional) 17% of target market 82,243 Australians “We have worked hard to get where we are”

21. Builder Segment Profile Silver Styler (inner urban) 7% of target market 33,865 Australians “I have options - I recognise quality”

22. Builder Segment Profile Solo Senior (outer metro/regional) 13% of target market 62,892 Australians “I have independence and routine - yet I’m open to more”

23. Builder Segment Profile Downagers (capital city/regional city) 24% of target market 116,107 Australians “Age is just a number”

24. YearHousing Costs & Land Size 19715 to 6 times (land size 800m2) 201110 to 11 times (land size 400m2) 19712011

25. Bye Bye Aussie Dream? Baby Boomers: Housing Food Transport Clothing Gen Y: Housing Food Transport Clothing Education Health insurance Mobile phone Internet Consumer electronics…

26. Trend #4 Redefined Lifestages

27. Family 2011 2014 Fastest Growing

28. childhood adulthood 19th Century teens adulthoodteens Post Lifestage

29. childhood adulthood 19th Century 20th Century teens adulthood childhood adulthood Post Lifestage

30. childhood adulthood 19th Century 20th Century teens adulthood childhood adulthood childhood tweensadulthoodteenskippers 21st Century Post Lifestage