1. A look around the corner: How permission-based marketing, data-alignment, and RFID will shape the future of commerce. Presented By Jeffery Giesener MinneBar April 21, 2007

2. A disruptive technology or disruptive innovation is a technological innovation, product, or service that eventually overturns the existing dominant technology or product in the market. Is your company DOOMing or Zooming? Thegies.typepad.com

3. The Permission Challenge…

4. U.S. Patent Application #20050038718 details the use of RFID readers that American Express calls "consumer trackers" to closely watch people in stores.

5. RFIDRFID RFIDRFID G3/4 Cell RFID FOB Credit Card Welcome To The Future Of Shopping Implants BioMetric Face Recognition Payless Payments PERMISSIONS?PERMISSIONS?

6. The AMEX Patent idea is that RFID- embedded objects carried by the shopper would emit a "consumer identification signal" when queried by consumer tracker devices in the environment. Businesses would pick up this signal and use it to identify shoppers, track their movements, and observe their behavior.

7. Jacksonville airport getting tracking technology Installed… JACKSONVILLE, Fla. (AP) — Jacksonville International Airport will be one of the first in the country to track luggage with radio frequency identification tags, which officials believe will increase security and help reduce the number of lost bags.

8. Heathrow Airport to get taxi-tracking RFID system… London's Heathrow Airport is deploying radio frequency identification (RFID) tags in taxi fleets to monitor and manage demand on behalf of arriving passengers who need transport away from the airport.

9. Loyalty Database STORE1STORE1 RFIDRFID RFIDRFID G3/4 Cell RFID FOB Credit Card ABACUS+ABACUS+ Store 2 Print-On-Demand Variable Data

10. Around every corner… It’s All About The Data

11. Abacus-Direct/Epsilon 100+ Million Consumer Households The Abacus databases are the industry's premier sources of transactional data — universally accepted as the most accurate predictor of future buying behavior.

12. How Did William Sonoma Discover… Pottery Barn and Pottery Barn Kids Catalog and Retail Formats?

13. Everything about you is available… Abacus Direct Net Action I-Behavior Experian/z-24 and many more data companies that want to know you…

14. Various Types of Permissions Opt Out Opt In The Wild West --------------------------- So When Did You Give Up Your Permissions?

15. Private Parts If there's one persistent criticism or concern about data mining, it comes in the area of privacy. Do you trust the companies you deal with to protect your data? What can you do about it?

16. The Disruptive Solution Data Alignments and Virtual Permission Joint Ventures …. Permission Solved

17. DATABASEDATABASE CASHBACKCASHBACK Mail Email Cell RFID Bio Face Next Print-On-Demand Variable Data OPT IN + $ DIRECTDIRECT

18. DIRECTDIRECT DATABASEDATABASE INDIND INDIRINDIR INDIRECTINDIRECT CASHCASH Mail Email Cell RFID Bio Face Next Print-On-Demand Variable Data

19. OPT IN + $ DIRECTDIRECT DATABASEDATABASE INDIRECTINDIRECT INDIRECTINDIRECT INDIRECTINDIRECT CASHCASH Mail Email Cell RFID Bio Face Next Shopping Print-On-Demand Variable Data

20. DIRECTDIRECT DATABASEDATABASE INDIRECTINDIRECT Mail Email Cell RFID Bio Face Next Shopping OPT IN + $ Non Profit Consolidation “Crisis What Crisis” CASHCASH Print-On-Demand Variable Data

21. Right – Directed Discussion VS. Left – Directed Discussion

22. Jeffery Giesener Direct Contact thegies@aol.com Web: thegies.typepad.com thegies@aol.com