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Email, Intranet or Voicemail Kathleen M. Lampi May 19, 2003
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Background Insurance Sales Manager Team Virtual team 40 team members Located in 23 states Provide coaching and training to bankers who offer insurance
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Current Situation Intranet was introduced in July 2002 National Sales Manager Perceptions Email - once a week Voicemail - daily Intranet - 2 to 3 times a month Technology Manager believes all communication should be on the intranet
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Research Question Do the communication channel preferences of a virtual work team vary by message content?
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Research Objectives Determine: Current usage of email, voicemail and intranet Ranked preferences on how team members would like to receive information
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Written Survey Conference call introduction Distributed and collected at national sales conference 100% response rate
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Email Usage How frequently do you access your work email account? 85% access at least once a day
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Voicemail Usage How frequently do you access your work voicemail account? 95% access at least once a day
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Intranet Usage How frequently do you access the Wells Fargo Insurance Intranet? 80% access 2 to 3 times a week
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Product Information Wells Fargo Insurance is introducing a new fixed annuity product. 93% rank email as first preference 63% rank intranet as second preference 64% rank voicemail as third preference
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Organizational Change Wells Fargo Insurance is announcing changes in reporting structures and you have a new manager. 60% rank voicemail as first preference 62% rank email as second preference 86% rank intranet as third preference
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Recognition You’ve been nominated for Service Excellence. 63% rank voicemail as first preference 62% rank email as second preference 86% rank intranet as third preference
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Conclusions Usage Daily email and voicemail access Weekly intranet access First Preferences Product information – email Organizational change – voicemail Recognition – voicemail
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Literature Review Email first preference of virtual work teams New technology doesn’t replace “old” technology
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Research Question Do the communication channel preferences of a virtual work team vary by message content? YES
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Questions
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