1. Mass Communication Theories (3) Institution Structure Function

2. Media As Social Institutions Differences between communication through media and Communication through traditional channels The channel is not as important as the uses made of messages

3. Structure and Function of Communication in Society The 5-W model: criticism The 3-function theory: changes Important notice: men do not change; the mechanisms regulating human behaviors change over time.

4. Social Conflict and Communication Communication as a means of preserving power Secret measures to spy on others No correlate of the distinction between the “secret” and “open” channels of human society Think about it: Espionage—past and present

5. Efficient Communication Discover and control factors that interfere with efficient communication Deliberate obstacles in the way of communication Communication skill vs. context (example) Efficiency is sometimes adversely influenced by personality structure Manipulate content to fit ideology