1. Welcome to class of Conducting Surveys Dr. Satyendra Singh

2. Conducting Surveys methods of evaluation criteria personal surveys telephone surveys mail surveys obtaining cooperation from respondents interviewing controlling the operation

3. Method Evaluation Criteria - cost (gifts…) - time (how long?) - sample quality (representativeness?) - response quality (who is the respondent? - flexibility (acceptable cost/time/error/bias..)

4. Personal Surveys intercept surveys –sample quality contact later good? –cost expensive? travel –flexibility –response quality Housewives do not know in home/office –costs no appointment expensive (consumers) travel –flexibility Open-ended ques. –sample quality many calls needed –response quality weekend/weekdays Show the product

5. Telephone Surveys cost –low flexibility sample quality –tel. directory/CATI/must have a phone –Random digit dialing method consumers/organizations response quality  low –cannot show the product –housewives/housebound –title of respondents

6. cost less than four pages low but nonresponse bias send postcards before sending questionnaires sample quality –depends response quality  low –actual product survey not possible –reminders Mail Surveys

7. *gaining access - persistence, 6:00 p.m, $, stamps, color envelopes -cover letter about the usefulness of research -gatekeepers *personal interviewing –conversion of refusals –optimum level of effort *mail survey procedures –follow-up –compensation Obtaining Cooperation (increasing response rate)

8. conducting interviews - be warm, do the task, do not lead/approve/disapprove interviewer selection - education, energy, pleasant, availability, experience interviewer training interviewer supervision Interviewing

9. schedule sampling control –ensuring the desired responses from the respondents cost control Controlling the Survey Operation