1. Introduction to Management Nov 15, 2010 1

2. Management Librarian in Troy Colette Holmes Email: holmec@rpi.eduholmec@rpi.edu Voice Mail: 518-276-8331 Folsom Library, 3 rd floor North (341A) Monday – Friday, 8:30 AM to 3:00 PM Appointments Recommended 2

3. Passwords & Tech Help – Your RCS Userid and Password – One sign on for most library services – Available from VCC Help Desk – Contact consult&rpi.edu Sample Logon Window for Off-Campus Access 3

4. Before You Begin: Starbucks’ Example Public Company – Publicly Traded – Identify Using Mergent Online “Company Search”Mergent Online Ticker Symbol – Google Yahoo or Quicken – Starbucks : sbux NAICS/SIC – Evaluate Specific Company; Compare to Industry – Industry Info (Anonymous) 4

5. Intro to Management 5 Info Look Up Cookbook Course Web Page

6. Company Info Look Up: A to Z 6 Cash Flow Example Public Companies = More Info

7. Cash Flow Example 7 Instructions Live Links Definitions

8. Example: Cash Flow Instructions Use Mergent Online. In the Company Search box, enter ticker symbol. Click Go button. Click company's link in search results. Click on Company Financials tab.Mergent Online Using pull down menus, select Annuals, Time coverage (3, 5, 7, 10, or 15 years); and Cash Flow. Click check box next to Show Footnotes. Click on Refresh button. 8

9. Industry Information: A to Z 9 Similar to Company Look Up

10. Example: History of Industry 10 Variety of Sources Licensed Sources Public Domain Ex. US Govt.

11. Primary SIC/NAICS for Company Starbucks’ Example – SIC Code 2095 (Roasted Coffee) – NAICS Code 311920 (Coffee and Tea Manufacturing) - Can vary from source-to-source 11

12. SIC & NAICS Numeric classification codes Describe industries Used to collect data on industries Used to classify companies by data Codes may vary source-to-source – e.g. US Census vs. Mergent Vary over time 12

13. Company Databases Mergent Online LexisNexis Academic Net Advantage Business Source Premier Business & Company Resource Center 13

14. Industry Reports Standard & Poor’s NetAdvantageNetAdvantage From NetAdvantage page, click on Industries tab. Click Industry Surveys in left frame to browse reports Business & Company Resource Center From BCRS home page, click on Industry Search link. Enter NAICS code, click NAICS radio button. Click Search codes button. Reuters Sectors & Industries E-StatsE-Stats (US Census) Measuring the Internet economy 14

15. Trade Publications For Pieces of Information Search Cheat Sheet Some Sources – Business & Company Resource Center Business & Company Resource Center – LexisNexis Academic LexisNexis Academic – Business Source Premier Business Source Premier 15

16. Trade Associations Web sites may include data or other information Use Business and Company Resource CenterBusiness and Company Resource Center Under Advanced Search, click Search Now link link. Select Associations from Content pull down menu. Enter appropriate keyword term(s) in the Search box. Click on Search button. 16

17. Statistical Sources New York State Statistical Yearbook Statistical Almanac of the United States U.S. Business Statistics – Alphabetical Alphabetical – Subject Subject International Business Statistics 17

18. Financial Ratios for Industry Arranged by SIC or NAICS RMA Annual Statement Studies – Ref Reserve HF5681 B2 R6x – Current 3 years @ Circulation Desk, Folsom Library – Arranged by NAICS D&B Financial Ratios – Ref Reserve HF5681 R25 I52x – Current 3 years @ Circulation Desk, Folsom Library – Arranged by SIC 18 ;

19. SIC/NAICS Web Pages to Bookmark Ask Dr. NAICS (US Census Bureau) Ask Dr. NAICS NAICS (US Census Bureau) NAICS SIC Manual (Dept. of Labor ) SIC Manual Concordance Tables SIC to NAICS NAICS to SICSIC to NAICSNAICS to SIC 19