1. FINAL PRESENTATION DG507 Value Propositioning
Assigners : dr. Y. Lu |   prof.dr.ir. P.H. den Ouden
Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui

2. Concept Cycling Cloth Speed input Movement & Color light output
Safety & challenge
Link:

5. Target Consumer Sportive cyclers who care about safety
who are interested in
measuring and showing their speed.
Aging from 18 to 45.
+Consumers of existing cycling wears.

7. Consumer Insights

9. ! Reasons to believe Fulfill need Proof Technical evidence
Maintain safety and challenging at the same time during cycling sport.
Proof
The jacket shows the speed that a cycler goes, which is noticed by both cyclers and others around.
The base lights are served as a sign to catch others attention.
Technical evidence
LEDs + light transmitting fibers

11. Benefits “Something Bigger”, Value Emotional Benefits
Helps me with physical and metal condition
Emotional Benefits
Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels strong & fulfilled – Less stress
Functional Benefits
Draw attentions – Show speed
Protection – Comfortable during the activity- Appearance – Impress – Stay healthy
Functional Attributes
Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport

13. Competitive Environment

14. Discriminator

16. Thank You !