1. © 2010 IBM Corporation IBM Corporate Citizenship Li-Fen Li Corporate Citizenship & Corporate Affairs IBM Taiwan CMEE, NTUT October 7, 2010

2. © 2010 IBM Corporation2  http://www.cw.com.tw/issue/2010csr/forum.jsp http://www.cw.com.tw/issue/2010csr/forum.jsp

3. © 2010 IBM Corporation3 Almost 100 years of corporate responsibility 1911 2011 3

4. © 2010 IBM Corporation4 Corporate Responsibility is critically important today 4 “Corporations prosper only to the extent that they satisfy human needs. Profit is only the scoring system. The end is better living for us all.” - Thomas Watson, Jr., former IBM chairman son company’s founder

5. © 2010 IBM Corporation5 5 5 Smarter Citizenship, Core to Smarter Planet Strategy

6. © 2010 IBM Corporation6 Proposition of IBM’s Corporate Citizenship  Showcase IBM's best technology –Cloud –Data analytics –Voice recognition –Grid  Demonstrate IBM's global reach –50% outside the U.S. –25% in growth markets  Solve societal issues –Education –Jobs –Health care  Empower IBMers to be global citizens –On Demand Community –Day of Service 6

7. © 2010 IBM Corporation7 China Egypt India Nigeria Ghana Philippines Romania S. Africa Tanzania Turkey Viet Nam Malaysia Brazil  CSC: nearly 1,000 participants on 90 teams across 18 countries  Services contribution valued at $250K X 51 teams =$14M Corporate Service Corps – 2010 Corporate version of the Peace Corps Poland Indonesia Sri Lanka Morocco Kenya Russia "IBM is making real some new ideas about what it means to be global that were just a lot of talk before"

8. © 2010 IBM Corporation8 The Corporate Service Corps Experience PRE WORK3 Months  ~40 to 60 hours of work completed virtually  Team building and skills development  Established curriculum IN-COUNTRY1 Month  Work at the intersection of business, technology and society  Immersion in local culture  Outside the office POST SERVICE2 Months  Linkage back to the business  Measurement and evaluation  Reflect, learn and apply  Internal and external presentations

9. © 2010 IBM Corporation9  https://www-146.ibm.com/corporateservicecorps/ https://www-146.ibm.com/corporateservicecorps/

10. © 2010 IBM Corporation10 World Community Grid One of the world’s most powerful supercomputers is free  1.6 million registered devices  220+ countries  500,000+ members  400+ partners  374,000 years of total run time 5 years of solving complex problems  Help Cure Muscular Dystrophy  Help Fight Childhood Cancer  Nutritious Rice for the World  Discovering Dengue Drugs – Together  Human Proteome Folding Project  FightAIDS@Home

11. © 2010 IBM Corporation11 Individual computers linked to assist in research  To volunteer, individuals register and download a small software program from worldcommunitygrid.org.  The individual computer asks the server for and receives work, which is then processed when the PC has idle capacity.  When the software program finishes the computation, it sends the work back to the server and receives new work.  The more PCs that assist in processing work, the quicker research is completed.

12. © 2010 IBM Corporation12 Citizenship Focus Area in Taiwan: Education Kindergarten Elementary School Junior/Senior High School University/Graduate CSR Best Practice Sharing Career Readiness Mentoring University Ambassador Research Collaboration, Fellowship

13. © 2010 IBM Corporation13  KidSmart: Since its inception in 2001, IBM has donated over 700 KidSmart units across the island, benefiting over 10,000 children. The continuous efforts in implementing KS in the government-owned digital opportunity centers has been recognized as great helps to the government’s policy in narrowing digital divide.  Reading Companion: 17 elementary schools (most of them located in remote areas ) in Taiwan, are using Reading Companion to enhance their English learning. We are also working with an university professor on her evaluation paper on RC in Taiwan, to move the program forward with better, deeper academic supports.  EngineersWeek : There are around 300 IBM volunteers every year participating in the school visits since 2008. Echoing corporate theme, diversity focus and academic priority, we have reached over 12,000 high school students, mostly girls, with green education and teaming skills.  Mentoring women university students: IBM volunteers from “Women in Technology” had mentored female university students on a 1:1 basis—to give the female talents consultation on their study advancement and career planning. Supported by IBM volunteers Smarter Education:From Kindergarten to University

14. © 2010 IBM Corporation14 IBM is recognized for its record of corporate citizenship

15. © 2010 IBM Corporation15 2007 、 2008 、 2009 、 2010 CommonWealth Magazine CSR Award 2007 、 2009 、 2010 Global View Magazine IBM, top 1 in terms of IT foreign company IBM, the only foreign company continues staying in the honor roll in its award history. Note: Foreign company was not invited in 2008 award survey External Recognition to IBM Taiwan’s CSR Efforts 2008 Taiwan Business Awards— Best Social Contribution

16. © 2010 IBM Corporation16 1911 2011 Incorporated on June 16, 1911 in US as the Computing Tabulating Recording Company. CTR changed its name to International Business Machines Corporation globally in 1924. On June 16, 2011 IBM will celebrate its 100 th anniversary. CTR changes name in Canada to International Business Machines Company in 1917.

17. © 2010 IBM Corporation17 1. Quantum Leaps in Service Groundbreaking innovations fueling the service movement 5. Scaling Impact Replicating effective solutions to broaden social impact 2. The Digital Revolution in Service Transforming the service sector through technology 6. Measuring Social Impact Maximizing and sustaining change through metrics 3. Empowering the Individual Personalizing civic engagement for the individual 7. Progress through Collaboration Building cross-sector partnerships critical to success 4. Increasing Value & Impact of Service Maximizing resources within an organization 8. Global Challenges, Local Action Customizing solutions to solve the world issues Discussion Forums

18. © 2010 IBM Corporation18 Jams: IBM’s Web 2.0 approach for collaboration and enterprise transformation Online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands Innovation events to capture the pulse of the group or to solicit specific ideas to critical business issues Jam Hosts and facilitators guide participants to build on each other’s ideas Real-time text analysis and data mining to highlight emerging trends and distill actionable results

19. © 2010 IBM Corporation19 Register yourself to participate in an important dialogue for a Better World, Octobe 11-13 www.ibm.com/servicejam

20. © 2010 IBM Corporation20 THANK YOU!