1. Product Strategy A-team

2. How does the concept of product life cycle apply to Regal Marine products?
New technology
New costumers needs
New products (with life cycle of few years, less than 5)

3. What strategy does Regal use to stay competitive?
Diferentiation by designing new products with very good qualities.

4. What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques?
Investing states
Engineering talents (four to one)
Creative rapidly

5. What are the likely benefits of the CAD design technology?
simplicity
speed.
„We can check the design immediately”