1. By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns

2. Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Established 1971 Outdoor World, Springfield, Mo. (Headquarters) Over 30 locations Industry: Sporting Goods Stores Wide range of services and products Financials: Revenue (2005) = 1915.0 M Employees (2005) = 12,500

3. Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards 1971 1975 1981 1988 2006 1974 1977 1982 1995 1996 2004

4. Mission Statement Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors

5. Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Follow a triple-bottom line Pursue sustainable business model Build strong brand community and social image

6. Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Support a wide range of deserving environmental and habitat conservation organizations From 1996-2006, donated more than 40million to not –for profit organization that support conservation of fish and wildlife. Educate people, specially young generation

7. Differentiation Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards

8. Product Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Mail order catalog –more than 22,000 items Toll free number Website

9. Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards 2 locations Bar coded storage/retrieval system Efficient Fast shipping

10. Marketing Company Overview Mission Statement Strategy Distribution Marketing Channels Customer Service Potential Hazards Outdoor World Television Outdoor World Radio Outdoor World Newspaper/Magazine NASCAR Big Cedar Lodge Dogwood Canyon Nature Park

11. Target Market Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

12. Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

13. Customer Service Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Contact a Store FAQ Live Assistance Email Call Log of Inquires

14. Potential Hazards Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

15. Bass Pro’s Final Thought… "For in the end, we will conserve only what we love, we will love only what we understand, we will understand only what we are taught.” - Baba Dioum

16. References http://www.basspro.com/webapp/wcs/stores/servlet/Shop_10151_-1_10001 http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2632/fe902c4f2bae4ba8 a1af958c8c8637db/Whole_Press_Book_1.pdf http://en.wikipedia.org/wiki/Bass_pro_shop http://biz.yahoo.com/ic/59/59470.html