1. Analysing Public Science Debates through Blogs and Online News Sources Mike Thelwall Statistical Cybermetrics Research Group University of Wolverhampton, UK

2. Contents Background Blogs Oline news sources RSS Tracking public science debates Detecting public science debates

3. Background Blogs, public opinion, online news, RSS

4. Background There are millions of bloggers Bloggers are almost normal human beings Automatically tracking bloggers’ postings may give insights into public opinion

5. Blog tracking companies IBM WebFountain Intelliseek BlogPulse “Monitor, measure and leverage consumer- generated media” Others growing…

6. RSS Format Rich Site Syndication/Really Simple Syndication XML technology Used for frequently updated information sources (blogs, news, academic journals) RSS Readers Users subscribe to the RSS feeds of favourite blogs/sites/journals/searches Notified when updates available User-controlled ‘push’ technology

7. Tracking Public Science Debates

8. Blog keyword searches Technorati “Searches weblogs by keyword and for links” Stem cell research Blogdigger stem cell research IceRocket Allows Advanced searchesAdvanced search Allows genuine date range search (Google only allows “last updated” date range searches)

9. Track evolution over time What is changing about interest in Stem cell research/GM food? Are experts good at identifying changes in public interest? How can experts be sure/can they be supported with quantitative information? Can blogs be used to generate time series reflecting changes in “public interest”?

10. Free science debate graphs Solves the trend identification problem? Blogpulse Offers free automatic blog searches and keyword-generated click- search graphs Stem cell research Stem cell GM food GM Mobile phone radiation

11. Research graphs Time-consuming to collect data Give control over the data source

12. Detecting Public Science Debates

13. How to detect a new debate? Heuristic methods E.g. Read papers, scan relevant blogs Automatic methods E.g. look for sudden increase in usage of science-related words in blogs?

14. Free hot topic searches Blog keyword search (sort by date) Technorati “Searches weblogs by keyword and for links”  Stem cell research Stem cell research Blogdigger blog searchblog search Hot topic searches Blogdex – top contagious informationtop contagious information Bloglines – today’s hot topics (most popular links)today’s hot topics Searches find the really big science debates?

15. Specialist research tools Commercial software Intelliseek/IBM Mozdeh RSS monitor Generates sub-collections Generates word time series Allows keyword searches Identifies hot topics

16. Mozdeh Science Concern Corpus A collection of blog postings containing a fear word AND a science word Trend detection used to identify hot “science fear” topics Data cleaning to remove spam Need manual scanning of list of words experiencing biggest usage increase

17. Science concern hot topics (7%)

18. Unexpected results? Social science research Sudden burst of discussion over fears of the economic theories of Karl Rove, an influential advisor to George Bush Computer security Concern over spyware features in a software vendor’s products Research showing that consumers’ pin numbers could be revealed by poor printing

19. Conclusions Many free tools support exploration of Consumer Generated Media Also room for specialist research tools

20. References http://www.blogpulse.com/ http://www.blogpulse.com/www2006- workshop/ http://www.creen.org/ Thelwall, M., Prabowo, R. & Fairclough, R. (2006, to appear). Are raw RSS feeds suitable for broad issue scanning? A science concern case study. Journal of the American Society for Information Science and Technology.Are raw RSS feeds suitable for broad issue scanning