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The Four Types of Market Structure

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Presentation on theme: "The Four Types of Market Structure"— Presentation transcript:

1 The Four Types of Market Structure
Number of Firms? One firm Few firms Many firms Type of Products? Differentiated products Identical products Monopoly Oligopoly Monopolistic Competition Perfect Competition Tap water Cable TV Tennis balls Crude oil Novels Movies Wheat Milk

2 Characteristics of an Oligopoly Market
Few sellers offering similar or identical products Interdependent firms Best off cooperating and acting like a monopolist by producing a small quantity of output and charging a price above marginal cost 10

3 Competition, Monopolies, and Illegal Cartels
The oligopolists may agree on a monopoly outcome. Collusion The firms may agree on the quantity to produce and the price to charge. Cartel The firms may join together and act in unison. 11

4 The Equilibrium for an Oligopoly
When oligopolists individually maximize profit, they produce more than a monopolist would but less than perfect competitors would. The oligopoly price is less than the monopoly price but more than the competitive price. 13

5 Oligopoly: Tension between cooperation and competition
Oligopoly Price > Competitive Price = MC So … Oligopoly Price > MC Each firm would like to produce and sell MORE at the prevailing price (act competitively) BUT Each firm knows that if it tries to sell more, the other firms will retaliate … and it will be worse off So it “cooperates”


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