1. Slide title In CAPITALS 50 pt Slide subtitle 32 pt WATT WIDE AREA TINY TAGS

2. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 2 M2M communication Machine-To-Machine, Man-To-Machine, Mobile-to Machine, Machine-to-Mobile communications. Highly fragmented market.. In fact everything from using a smart card instead of paper tickets to complex industrial systems could be considered M2M solutions. M2M is taking off in vertical segments such as the automobile market but consumer markets are still inert (except for Japan)

3. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 3 M2M technologies Short range: Near field communication (NFC), Bluetooth, ZigBee, FeliCa. Long range: Cellullar networks, Internet

4. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 4 Cellular M2M  Cellular M2M use the existing infrastructure (mobile networks) and offer wide area access.  The heart of cellular M2M is radio modules (GSM/GPRS/EDGE) that can be integrated in devices, appliances, machines and environments. Designed for business and industrial use. Cost is about €400.  What if this technology could be made better,widely available and affordable. How would the consumer market respond? This is what the WATT project is all about.

5. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 5 Wide Area Tiny Tags… Imagine that it will be possible to produce tiny smart radio chips with mobile connectivity. These chips will also have long lasting batteries, a lot of memory, high processor capabilities and embedded sensor and actuating technologies. The cost would be less than €1. You know that according to recent market analysis reports the number of expected unique mobile users will exceed 2 billion by 2007 and that the sales of electronic devices will reach a new high of 135 billion in 2006…

6. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 6 Applications…  Tags are so affordable that users can attach them to anything from the car to the children´s toys for tracking purposes. The operator can provide location information by using mobile positioning techniques  Tags are so affordable and smart that manufacturers can integrate them in consumer electronics for remote diagnostics purposes, theft prevention or as an additional channel for promotional information  Tags with embedded sensor technologies can be used to provide traffic information, weather conditions or be used in telemedicine applications for reactive and proactive treatment..

7. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 7 Your Challenge…  Come up with a consumer WATT product within one of the following three areas WATT tracking WATT is used to track anything from valuables to inexpensive everyday items. How should the operator formulate such services and create interest? WATT healthcare WATT is used to provide reactive or proactive healthcare to individuals by for example sending vital signs (pulse, bloodpressure) to a healthcare provider/hospital. How should healthcare providers formulate their strategies and which products have the most potenial? WATT products&services A vendor integrates WATT in its products to provide a service such as remote diagnostics, information updates etc. How should vendors formulate their strategies, differentiate their products and bring value to the consumers?

8. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 8 Questions  Please e-mail me at karin01@kth.se if you have any further questions.karin01@kth.se

9. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2006-02-14 9