1. Advertising: Data Tracking By Mark Thornburg By Mark Thornburg

2. Database Advertising What type of data? Important customer information Firms today hold all sorts of data Information tracking Purchase Patterns All major businesses maintain databases What type of data? Important customer information Firms today hold all sorts of data Information tracking Purchase Patterns All major businesses maintain databases

3. How? Firms utilize direct response advertising Mail, magazines Sign-up opportunities Contests, credit card or gift card promotions Ever been asked you zip code at Best Buy? Online social networks are rife with information Myspace, facebook Firms utilize direct response advertising Mail, magazines Sign-up opportunities Contests, credit card or gift card promotions Ever been asked you zip code at Best Buy? Online social networks are rife with information Myspace, facebook

4. Why? To ID customer trends Evaluate audiences based on value Communicate directly to audience Coupons, catalogs To aid with campaigns and product development To ID customer trends Evaluate audiences based on value Communicate directly to audience Coupons, catalogs To aid with campaigns and product development

5. Invasive? Facebook applications Made by firms Spam New cell phone spam Internet pop-ups Downloadable files Trojans Facebook applications Made by firms Spam New cell phone spam Internet pop-ups Downloadable files Trojans

6. Avoiding Spam Online awareness Advertising software Malicious Online surveys “Free” products Online awareness Advertising software Malicious Online surveys “Free” products

7. References http://www.nytimes.com/2008/05/10/technology/10spam.html?_r=1&scp=1&s q= Invasive%20advertising&st=cse&oref=slogin http://conversationhub.com/2008/04/14/invasive-advertising-and-privacy Arens F. Williams, Weigold F. Michael, and Arens Christian. Advertising Technology. Contemporary Advertising eleventh edition, 12: 303 http://www.nytimes.com/2008/05/10/technology/10spam.html?_r=1&scp=1&s q= Invasive%20advertising&st=cse&oref=slogin http://conversationhub.com/2008/04/14/invasive-advertising-and-privacy Arens F. Williams, Weigold F. Michael, and Arens Christian. Advertising Technology. Contemporary Advertising eleventh edition, 12: 303