1. MKT 351 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian

2. OVERVIEW 1) Census Data 2) Syndicated Data 3) Trade Journals 4) Country Information

3. CENSUS DATA Economic Census – Once every 5 years. Industry data only – No individual companies. Use NAICS codes – North American Industry Classification System. Replaces SIC – Standard Industrial Classification.

4. CENSUS DATA (cont.) NAICS codes – 6 digits, more specific and up-to-date. SIC codes still used, need to know also. Locate codes at Census website or in handbooks (See the Handout). http://www.census.gov/

5. CENSUS SITE REVIEW Click on the Industry Series Link on the Economic Census page. Choose an Industry Series Report Use the tables in the report for your Variables & Note the NAICS code Go back to the Economic Census homepage & click on the NAICS link in left sidebar, go to the 2002 NAICS link. Put in your 6 digit NAICS code to get the definition & corresponding SIC code.

6. SYNDICATED DATA Mediamark (see Handout) Consumer Survey Data Includes details on consumer demographics and media exposure Tells who buys what products. MRI + (Mediamark) (Linked under Business in the Research by Subject section of the Libraries homepage http://www.lib.muohio.edu/) MRI + (Mediamark)

7. SYNDICATED DATA (cont.) Now available online – must register to use, see handout for details Can also access as a CD-ROM on Dell Computers in King Library. It is under Programs in the Start Menu. User Guide is available in E-RESERVES or see tutorials on online start-up page. Methodology is available from “News” link on Mediamark home page or ? Icon on the CD-ROM screen or User Guide.

8. TRADE JOURNALS Magazines published by an industry. See Handout for examples. Shelved at King with the other magazines (Journals now arranged by Call #). Try and find an annual issue that has statistics. Use Bacon’s or other sources (see Handout) for additional titles.

9. COUNTRY INFORMATION Many sources for country information. Some sources focus more on culture or current news. Others are more in-depth, and include politics, economics, data. Country Profiles Online (Linked under Business in the Research by Subject section of the Libraries homepage http://www.lib.muohio.edu/) Country Profiles Online

10. WRAP-UP  Census Data – Do all online http://www.census.gov/ http://www.census.gov/  Syndicated Data – Mediamark  Available online through the library homepage or on the Dell computers in King Library (see handout for details).  User Guide is available Online in E- Reserves http://www.lib.muohio.edu/http://www.lib.muohio.edu/

11. WRAP-UP (cont.) Trade Journals – like magazines, Must come into the library to use Country Information – Use Country Profiles Online (Database linked from library homepage, under Research by Subject, Business) http://www.lib.muohio.edu/Country Profiles Online http://www.lib.muohio.edu/

12. CONTACT INFORMATION Susan Hurst 202 King Library 529-4144 hurstsj@muohio.edu