1. Unit 2: The Digital Economy Strand (a)  use the internet to find and investigate a suitable transactional website, independently. Strand (b)  produce diagrams that give a complete and accurate picture of the chain of events, leading up to and triggered by, an online purchase and the associated flow of information. Strand (c)  A description of potential threats to customer data collected by organisations via their websites. Strand (d)  create a customised database structure and extract meaningful information to identify trends. Strand (e)  Evaluation of the performance of the database and own performance.

2. Strand (a) Transactional websites Organisations are split into three categories: Commercial - trade in a competitive market Commercial - trade in a competitive market Public - funded by taxation and controlled by government Public - funded by taxation and controlled by government Non-profit or charitable – funded by donations Non-profit or charitable – funded by donations Activity 1 complete on paper (5 mins) Discuss

3. Use of ICT ICT is the heart of many organisations. Uses include: Market goods and services Market goods and services Present and exchange information Present and exchange information Capture and process customer information Capture and process customer information Control stock Control stock Distribute goods Distribute goods Manage finance……… Manage finance……… A major factor in driving any business is the availability of customers. The massive growth of potential customers connected to the internet allows organisations to sell and promote their products outside of normal trading hours.

4. Activity 1Why do organisations develop websites – for what purposes? 2Review the following websites: (15 mins) Tescoswww.tesco.com www.tesco.com London Ambulance Service www.londonambulance.nhs.uk British Heart Foundationwww.bhf.org.uk www.bhf.org.uk List at least three purposes of these websites.

5. Organisations and the Web What are the advantages for organisations to have their own web site to promote and sell products? Wider customer base Wider customer base 24/7 trading 24/7 trading Low setup and running costs Low setup and running costs Extend product range to Internet specific products Extend product range to Internet specific products Faster response times Faster response times Real-time sales information Real-time sales information Customer service - feedback Customer service - feedback

6. What are the advantages for customers to buy products on the Internet? 24 hour access 24 hour access Quick and convenient Quick and convenient Can select delivery type and dates Can select delivery type and dates Special Internet deals Special Internet deals Ideal for house bound Ideal for house bound On-line support On-line support What are the disadvantages for customers? Security Security Cannot see items Cannot see items Returning items may be difficult Returning items may be difficult Can instil laziness Can instil laziness

7. Features of Websites Activity 2 Page 120 www.nhsdirect.nhs.uk www.besttreatments.bmj.com Activity 3 Page 121 www.bhf.org.uk Activity 4 Page 121 www.army.mod.uk www.met.police.uk

8. Homework - Website Features View the following website: www.evanscycles.com www.evanscycles.com and one of the following commercial sites: TescosTescos, Asda, Sainsbury’s, Waitrose AsdaSainsbury’sWaitrose TescosAsdaSainsbury’sWaitrose Make a list of the features that you can find and how these are achieved. You can use screenshots (cropped) to support your findings. Some of the things that you are looking for could include: Presenting products and informationPresenting products and information Capturing customer informationCapturing customer information MarketingMarketing SellingSelling Searching – what sort of search (quick, advanced, selection)Searching – what sort of search (quick, advanced, selection) Customer support – email, FAQ, live chat….Customer support – email, FAQ, live chat…. Write a brief evaluation of the websites investigated.