1. Dr. Tanveer ul Haq, Senior Member IEEE CTO, Central Region, China Mobile, Pakistan haq@ieee.orghaq@ieee.org, tanveer.haq@zong.com.pk INCC 2008 1 May 2008

2. China Mobile Largest Telecom Operator in World 360 Million subscribers >250,000 BTS sites 5 th most powerful brand in the world –Worth $42 Billion Nearly $1Bn invested last year $800 Million announced this year Fastest network rollout in industry ZOnG is the international brand of China Mobile

3. End User is the Key Did Broadband Policy Fail or was it lack of content and applications+literacy? –Dr Aamir Mateen, Country Manager Communication is about knowing your customer –Veqar ul Islam, Country Director, NSN We are transforming PTCL form a Network Centric to Customer Centric company –Dr. Sadik Al-Jadir, SEVP PTCL Content and services, not technology will sell

4. Broadband Value Chain Content Providers Content Packagers Access Provider Applications Provider Subscriber Services Provider Deployment of Broadband is a Business Decision It’s all about volumes

5. Broadband Options in Pakistan Wired: DSL, Cable, FTTH Wireless: 3G –Cdma2000 –UMTS –TD-SCDMA? Wireless: 4G –LTE –WiMax? –UMB The world is converging towards LTE

6. 3G: Go No Go FAB has allocated 3, 10MHz licenses for 3G Only incumbents will participate PTA wants to complete auction by year end Operators have recommended: –Nominal license fee –1-2 years delay in licensing –Allocate more spectrum to accommodate all operators

7. Lessons to be Learned from Japan Service branding and marketing message: –do not market technology (e.g. WAP) but services –do not market something that users have better experiences of, e.g. “Internet on your phone” Users adopt new technology fast if the price is right and the content interesting Operators and content providers should work together sharing vision, revenues, and demographic information Operators should make development of new services as easy as possible for content providers Consumer core market: entertainment content for the young

8. Key Messages It’s a business decision –Content, applications and services –Volumes Technology; which way the world goes? –Volumes, Spectrum –Skipping technologies is a difficult decision. Requires thorough review. –Can 2G fill the gap with Evolved EDGE?