1. THE WORLD The World, Dubai [Island/Islands] - TEN Guide [UAE] The World, Dubai [Island/Islands] - TEN Guide [UAE] Presented by: Laura Keller

2. Al Nakheel Properties has created a chain of man-made islands off the coast of Dubai. Al Nakheel Properties has created a chain of man-made islands off the coast of Dubai.

3. The Islands description The world will consist of 250-300 small, private, artificial islands The world will consist of 250-300 small, private, artificial islands Each island is 250,000-900,000 Square Feet in size, with 50-100 meters of water between them Each island is 250,000-900,000 Square Feet in size, with 50-100 meters of water between them There are breakwaters to protect the islands There are breakwaters to protect the islands

4. Description continued… The islands will be accessible solely by marine transport to enhance privacy The islands will be accessible solely by marine transport to enhance privacy The project is estimated to cost $1.8 billion and will be completed later this year The project is estimated to cost $1.8 billion and will be completed later this year

5. Sales Price Each island will be sold to a private developer starting at $6.85 million Each island will be sold to a private developer starting at $6.85 million

6. Target Market The World will cater to an elite residential and tourist market The World will cater to an elite residential and tourist market The ideal customer is someone with a busy urban life looking for privacy and seclusion The ideal customer is someone with a busy urban life looking for privacy and seclusion In 2004, a company specializing in selling private islands saw interest double In 2004, a company specializing in selling private islands saw interest double

7. A nation’s marketing plan The World is the newest ploy Dubai has used to market itself The World is the newest ploy Dubai has used to market itself Other ways Dubai has marketed itself include: Emirates Towers Hotel and Palm island Other ways Dubai has marketed itself include: Emirates Towers Hotel and Palm island Tourism is already growing. It is currently at 5 million, should be 10 million by 2007 and 40 million by 2015 Tourism is already growing. It is currently at 5 million, should be 10 million by 2007 and 40 million by 2015

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9. Sources Emirates Towers Hotel Dubai Emirates Towers Hotel Dubai Emirates Towers Hotel Dubai Emirates Towers Hotel Dubai Dubai Property Guide- The World Dubai Property Guide- The World Dubai Property Guide- The World Dubai Property Guide- The World Best Private Islands 2004 - Forbes.com Best Private Islands 2004 - Forbes.com Best Private Islands 2004 - Forbes.com Best Private Islands 2004 - Forbes.com INSOMNIA - Dubai's World Project INSOMNIA - Dubai's World Project INSOMNIA - Dubai's World Project INSOMNIA - Dubai's World Project