1. SKEMA Business School
Frederic Dimanche
Mady Keup
David Ward-Perkins

2. SKEMA: Who are we?
SKEMA Business School results from a merger (2009) between ESC Lille (1892) and CERAM Business School (1963)
SKEMA’s mission is to train future decision makers in an ethical, interconnected knowledge economy 2

3. SKEMA Business School Six campuses to date:
Three campuses in France: Lille, Paris, and Nice-Sophia Antipolis
One campus in Suzhou, China
One campus in Raleigh, NC, USA
One executive education campus in Morocco
Future extensions: South Asia, South America, Russia?
Over 120 partnership agreements with partner universities (45% of which are EQUIS and/or AACSB accredited)

4. SKEMA: Our campus
Sophia Antipolis
The French Riviera

6. SKEMA Business School
31st in the 2011 Financial Times (MSc IB) ranking
Accredited EQUIS, ISO9001 et ISO14001
6 100 students, (35% international)
160 FT professors
430 FT employees
An alumni network of + 20,000

7. Programmes Bachelor programmes
« Programme Grande Ecole » - Master in Management
14 Masters of Science
12 Mastères Spécialisés
2 Doctoral programs (Ph.D.)
Executive education for managers

8. SKEMA and Tourism
MSc in Strategic Event Management and Tourism Management (Since 2001)
Master in International Hospitality Management (Since 2011)
Center for Tourism Management – multiple research and consulting projects (since 2003)
Most productive French higher education school in terms of international research publications
Participation in EU-funded projects
Service Design in Tourism

9. Business Tourism Expertise
Practitioner working experience:
Mady Keup: European Business Travel Manager for British Tourist Authority; Head of London Convention Bureau; consultancy on behalf of a variety of destinations (Edinburgh, Scotland, Merseyside, Saudi Arabia, Athens, Estonia etc.)
David Ward-Perkins and Frederic Dimanche: consulting and research project management experience
Research and Publications
Relationships with leading professional associations (MPI, DMAI, SITE, ICCA) as well as French Riviera Business Tourism suppliers

10. Service Design and Tourism
“Service design as an approach to foster competitiveness and sustainability of European tourism”

11. Development of a mobile device to enable a user-centered evaluation of services
Institutional education among European tourism organizations on service design thinking
Conduct pilot studies of service design in seven European tourism destinations
Establish an open network for knowledge and experience transfer of service design in tourism
Raise awareness for service design in European tourism industry and academia

12. SKEMA Business School Your partners: Mady Keup David Ward-Perkins
Frederic Dimanche