1. Antonelli e Barsotti Associati Srl - Via Umberto Forti 6, 56121 Montacchiello, Pisa – Italia Formatica Srl - Piazza del Pozzetto 9, 56127 Pisa - Italia Wider Project “Integrated training and dissemination of the culture of innovation for small and medium businesses in Italy’s Marche Region” Elena Fulignati Trieste, 14 May 2015 1

2. About me Elena Fulignati - management consultant.  Degree in Economics from the University of Pisa  Master in Corporate Finance and Banking from the University of Pisa  Management Consultant for Antonelli e Barsotti Associati (ABA), since 2009 it.linkedin.com/in/elenafulignati/ e.fulignati@antonellibarsotti.it Business Plan Capital budgeting Corporate finance Start-up Enterprise evaluation Strategic planning Budgeting Change management BPR

3. Background Aging in Europe has become a social and economic challenge and is today part of the European Horizon 2020 Program. The Wider Program seeks to offer the basis for planning local economic development strategies in order to: Help small and medium enterprises Encourage the formation of new companies and emerging businesses Provide companies with tools to draw closer to this new market segment and succeed Design and develop new products aimed at increasing healthy active life-style Integrate a multi-sectorial and multidisciplinary holistic approach Find mechanisms to allow user-centred development Include environmental care and energy efficiency in all aspects.

4. General plan of the training activities STEP 1STEP 2STEP 3STEP 4STEP 5 ROAD MAPPING WORKSHOP 1 STRATEGY WORKSHOP 2 STRATEGY AND INNOVATION WORKSHOP 3 NETWORK AND STRATEGIES FOR SMEs WORKSHOP 4 ORGANIZATION AND BUSINESS MODEL ANCONA 8 November 2013 RECANATI 22 November 2013 ANCONA 16 January 2014 CIVITANOVA MARCHE 17 January 2014 ANCONA 22 January 2014 CIVITANOVA MARCHE 23 January 2014 ANCONA 28 January 2014 CIVITANOVA MARCHE 29 January 2014 Objectives: identify the main strategic trajectories of the sector Objectives: focus on strategy relevance for said sector Objectives: Identify shapes and patterns of innovation and elements of Strategic Planning Objectives: transform innovation in business strategy; Logics and methods for network management as a driver for innovation; Objectives: Focus on organization value and business model canvas as a tool for innovating the business model Participants: companies and sector experts Participants: companies and sector experts Participants: companies Participants: companies Participants: Companies

5. Step 1 - Roadmapping Four fundamental dimensions of analysis: Research and development, Technology, Products/services Market identify possible prospects for sector development (Eco Smart Housing) Objective

6. Step 1 - Roadmapping R&D TECHNOLOGY PRODUCTSMARKET

7. Step 1 - Roadmapping Results summary: 1)ROLE OF PUBLIC BODIES 2)CULTURE 3)COMPETITIVE ARENA 4)"SMART" 5) DEVELOPMENT OF INTERNET BASED TECHNOLOGIES 6) NEW WAY TO NETWORK 7) TECHNOLOGIES AND SOLUTIONS SEMPLIFICATION

8. Step 2 – WS 1 - Strategy Focus on acquiring a predictive capacity to improve adaptability regarding the external environment Objective Key technology trends Megatrend and possible impact on eco-smart housing Smart home of the future

9. Step 3 – WS 2 – Eco smart housing Innovation is strategic Focus on the relevance of strategic planning and innovation Objective Business culture of innovation Sources of innovation and technology cycles Competitiveness The Fundamentals of Strategic Planning

10. Step 4 – WS 3 – Network and strategies for SMEs To identify logic and methods for network management and how it is possible to transfer innovation in business strategy Objective Innovation Strategies for SMEs – SWOT matrix Development of a strategy for innovation The value of the network through successful cases

11. Step 5 – WS 4 – Organization and business model Focus on the value of the organization Osterwalder «Business Model Canvas» as a tool to develop enterprise around business idea Objective The value of the organization Building the business model

12. Antonelli e Barsotti Associati Srl Via Umberto Forti 6, 56121 Montacchiello, Pisa www.antonellibarsotti.it www.antonellibarsotti.it Elena Fulignati +39 3398429321 e.fulignati@antonellibarsotti.it