1. Welcome
Aalto + ESADE
3rd year we are doing this
Why we are here today: intensive week is important

2. Today’s program 12:00 The course in a nutshell
Presenting the cases in the course
The reason you brought a scarf today
13:30 Lunch in EGarage
14:30 Kick-start to the teamwork
17:00 Wrap-up

3. The Crew Anna-Leena Vasamo Coach
Stefania Passera
Course Leader & Coach
MIND Research Group
Lotta Hassi
Course Leader & Coach
ESADE
Anssi Tuulenmäki
Coach
Cristina Costa
Coach
Reetta Maila
Coach
MIND Research Group
Walid El Cheikh
Course assistant
Ian Collingwood
Coach

4. The course in a nutshell

5. working on 8 different challenges
I2P in 2015 is…
33 students from Aalto
52 students from ESADE
working on 8 different challenges
from 6 companies
in 16 teams

6. January 18th
May 8th
We have 8 challenges from companies, with open questions and various routes to follow.
We have generated and tested ideas that have the potential to challenge conventions in those industries.
So here is the idea….

7. Outcome: a proposal for solution(s) & prototype(s)
Examples from previous editions
A proof-of-concept prototype for a new product category
1st prototype for an application
An operating model for an HIV diagnosis clinic

8. Applying theories to practice
Problem-based learning
Real cases
An explorative process

9. Explorative projects:
Your briefs are open-ended challenges.
No-one knows the answer yet.
You need to find one through a focused exploration.

10. Explorative projects:
Their nature affects the process & teamwork
Information sharing and communication is key
Supportive and trustful atmosphere
Collaborative sensemaking, a.k.a thinking out loud together

11. Explorative projects:
They “feel” different
Courage
Fear of failure
Tolerance for uncertainty
Intellectual humility

12. Collaborating organizations in 2015
+ Aqualogy:
Collaborating organizations in 2013 and 2014

13. WALID :-)

14. Projects & Teams this year

15. Patient 2.0: Collaborative Health Care
ABBVIE 1
Patient 2.0: Collaborative Health Care
There is an opportunity to redefine patient care by involving the patient in the treatment: empowerment, collaboration and co-responsibility.
How might we empower patients and help them share the responsibility of their illness with the physician so they improve clinically and emotionally?
Some key aspects to explore:
Understand the current physician - patient typical relationship
How to motivate and train patients to manage of their disease so they can build the proper trust with their doctor
Understand the key drivers of patient’s emotional well-being
Test case: improving patient care in inflammatory bowel disease (IBD)

16. TEAM 1
Juliette Cabaret (PM)
Mustafa Saifee
Abhirath Sharma
Anni Rauramaa
Marta Penalba
Austin Ladd
TEAM 2
Dominika Lapciew (PM)
Federica Grazi
Nikolaos Karamoschos
Ignacio Khalek
Anna Martinez

17. Reshaping the Physician-Pharma Relationship
ABBVIE 2
Reshaping the Physician-Pharma Relationship
Building and maintaining a relationship with the physicians is key for pharmaceutical companies. The current ways of communication and relationship management require rethinking.
How could a pharmaceutical company approach and interact with physicians when launching a new treatment? What ways to communicate could be used, and how?
Some key aspects to explore:
How is the current relationship between doctors and pharmaceutical companies
Explore for analogies of other industry/professional relationship
Test case: launching a new HIV treatment

18. TEAM 1
Kirsten Van Klooster (PM)
Arjun Singh
Paris Koumbarakis
Vitor Mascarenhas
Amrit Thind
TEAM 2
Malte Otremba (PM)
Ioanna Mikrou
Oliver Huber
Moritz Engler
Clemens Maximilian Stepan

19. Printing Customized Large Format DecorationHP
Printing Customized Large Format Decoration
The analog wall decoration market (e.g. wallpapers, stencils...) could benefit from existing on-demand printing technology to allow for e.g. more customization (for end-users) and cost savings/smaller inventory (for retailers).
How could large format print decoration be offered to consumers and professional decorators through retail channels?
Some key aspects to explore:
To understand the needs of the stakeholders (consumers, professional decorators and the retail ecosystem) in regard to printed wall decoration – wallpapers, decoration stickers, stencils…
To develop innovative offering concepts to fit stakeholders’ needs, the retail channel and the case company existing technology

20. TEAM 1
Artsiom Daniliuk (PM)
Cao Kun
Sviatoslav (Slava) Klimchuk
Yu-Chao Chien
Claudia Molins
TEAM 2
Ian Janes (PM)
Giulio Dadamo
Alain Bruttin
Franziska Kuntz
Kevin Castlunger

21. Education Reinvented for Water Professionals
AQUALOGY SCHOOL OF WATER
Education Reinvented for Water Professionals
Professionalizing education has the need to adapt its training programs to its students: mainly busy pros, balancing learning and work. The classroom-based lessons need to be rethought and new methodologies are required.
How may we deliver professional education in new engaging ways, going beyond both MOOCS and traditional classroom time? How can we increase interactivity, engagement and make students deliver value to each other?
Some key aspects to explore:
Rethink the classroom-based lessons and new methodologies
How can students deliver value to each other and not only be passive recipient of knowledge from the instructors?
Test case: water professional education (water purification and treatment, water supply, water distribution…)

22. TEAM 1
Tarun Dokania (PM)
Jouni Kari
Paula Harjula
Jenni Huttunen
William Varley
TEAM 2
Meredith Neyrand (PM)
Ettore Velluto
Sooa Hwang
Anaïs Meunier
Mark Oldenburg

23. DBE - Delightful Billing Experience
FORTUM
DBE - Delightful Billing Experience
The user experience of billing is often a negative thing: nobody likes receiving bills and having to pay for something.
Can that be changed? What does it take to change the user experience of receiving a bill? How would a customer-friendly company communicate with its customers?
Some key aspects to explore:
Test case: energy company
How can we challenge customer touch-point conventions - like electricity bills and contracts - to increase brand value, customer experience and awareness in energy consumption?
Create options on how to enhance or change the bill for the benefit of customer

24. TEAM 1
Avinash Dhital (PM)
Mona Taponen
Zineb Ghoudrani
Jaume Ferrer
Emre Kumet
Anco Ven der Wurff
TEAM 2
Miia Kekkonen (PM)
Gaspar Mostafa
Olawubunmi Michael Agbede
Vincent Esclusa
Bhawna Thairani

25. eCommerce Value Chain Development
POSTI GROUP 1
eCommerce Value Chain Development
E-commerce requires logistics services, new models are emerging, and changes in the value chain are inevitable. What is the future value chain that takes into account all the developments we are currently seeing . E.g. how will Uber-taxis and other trends impact the value chain?
How might the eCommerce value chain look like in the next years? Will the value chain structure change and how? Will there be new players? Where is the money going to be allocated in the future value chain?
Some key aspects to explore:
Create different scenarios/options of value chains of the future
Design business models that will be required and would thrive in this new value chain
What technologies are required
Test case: eCommerce in Europe

26. TEAM 1
Ines (Isa) Vaittinen (PM)
Elizaveta (Liza) Staravoitava
Theodosios (Theo) Makris
Thomas Harsch
Giorgio Ciancaleoni
Emil Beck
TEAM 2
Alina Baykova (PM)
Luca Acito
Ha Nguyen
Hannes Detjen
Jorge Ferrer

27. POSTI GROUP 2
Postman 2020
The postmen touch every home every day. Bikes, cars, vans and scooters of post companies can be seen everywhere on the territory.
What kind of new services could the post office bring to homes in 2020 through postmen & logistics network?
Some key aspects to explore:
Explore new type of services the post office could deliver to homes.
How will the future look like in 2020?
What could people expect to get as services in home?
How could the Post provide the platform for other businesses to reach consumers “at home”?

28. TEAM 1
Chitrak Mitra (PM)
José Jàcome
Marcus Nordström
Maud Verhaak
Emile Petit
Marek Medvesek
TEAM 2
Tiina Toskovich (PM)
Pouyan Mohseninia
Sonja Hannus
Filip Egert
Leith Kevin Bahar

29. “Live like a local” - Tourism
VISIT FINLAND
“Live like a local” - Tourism
When travelling, tourists want to experience genuine, unique and memorable experiences typical of the place they are visiting. The aim of the project is to find new ways to give tourists an authentic experience of the “Finnish way of life” through their own experience by seeing, feeling, observing, and/or participating etc.
How can The Finnish-Way-Of-Living be packaged into attractive and innovative products and services, where the tourist experiences the country as a true local? How to promote these packages internationally and to whom (current / future tourists)?
Some key aspects to explore:
Explore the current tourism environment and analysing trends
Identify new business models
Find innovative and scalable product mix, that can be implemented in different locations in Finland

30. TEAM 1
Eliana (Eli) Henao Rincon De Sarpila (PM)
Satu Toivakka
Giao Le
Alejandro Briceno
Maximilian Eisendle
David Steves
TEAM 2
Ancuta (Anca) Agapi (PM)
Anton Annala
Göksu Sarigöl
Angelina Ebeling
Josep Cases

31. “Cheat sheets” to kick-start your project
in Noppa (Aalto) and Moodle (ESADE)

32. Coaches in Helsinki Stefania Posti “Postman” 1 + 2 Fortum 1 + 2
Visit Finland 1 + 2
Reetta
Aqualogy
Abbvie “Patient 2.0” HP
Anssi & Anki
Posti “E-commerce” 1 + 2

33. Coaches in Barcelona Lotta Abbvie “Patient 2.0” Posti “E-commerce”
Visit Finland
Cristina
Abbvie “Pharma Relationship” HP
Aqualogy
Ian
Posti “Postman”
Fortum

34. Project Managers The role of the PM
Each team has its own project manager, who
Is not a slave, nor a dictator
Push the team towards excellence
Keep the team on track with deliverables
Keeps on eye on the budget
Communicates with the company liaison and coaches

35. Course Calendar – bird’s eye view of the course
I2P in numbers
16 weeks of project work
2 intensive weeks
4 coaching sessions
2 workshops
2 checkpoint presentations
1 final presentation
 In Noppa & Moodle

36. Course Structure Week by Week
Gives you guidelines for the weekly work
Weekly performance not followed, but weekly activities give you a “more-or-less” idea of where you should be in the process
Coaching sessions are support and evaluation points
Always come into the coaching session with the Project Update Deliverable
 In Noppa & Moodle

37. Course Evaluation
Final Grade = project evaluation +/- individual evaluation
Project evaluation:
The process: 65% (project update deliverables, checkpoint presentations)
Outcome: 35% (final solution, final presentation, final deliverable)
Individual evaluation:
peer-evaluation
coaches evaluation of individual contribution

38. EGARAGE ACCESS CARDS FOR AALTO STUDENTS
…AND A FEW WORDS ABOUT THE USE OF THE SPACE

39. Get out your scarfs and follow Walid
:-)

40. LUNCH BREAK
Let’s continue at 14:30

41. Successful teamwork

42. Key issues in successful teamwork
Utilizing all the skills, knowledge and expertise you have in your team
Creating an atmosphere that allows everyone to get out of their comfort zone
Establishing ways of working (and sticking to them) right from the beginning
Paying attention to communication and providing feedback
Source: Satu Rekonen, 2014

43. Be aware of all the capabilities in your team and utilize them.
Exercises in teams:
Be aware of all the capabilities in your team and utilize them.
Establish ways of working that suit your team.

44. Find a spot for your team to work.
Let’s regroup at 17:00.

45. Wrap-up

46. Findings from the Lifeline exercise?

47. Kick-off week practicalities…and then you are off for the evening!

48. Meeting the company liaison
Monday
09: Course
Kick-off
10:00-12: Workshop: Breaking the ice with the challenge
12:00-14: Lunch OR Skype with Finnish companies
14:00-16: Lecture: Needfinding
16:00 --> Meeting the company liaisons from Spain
You will meet them tomorrow, live or via Skype/Lync/etc.
They will brief you in more detail + you can ask them any questions you may have about the brief.
You will have time tomorrow to prepare for the meeting.

49. Meeting the company liaison
Fortum
12:00-13:00
In room 4M1N, by phone.
Contact: Marianne Tikkanen
Itella 1 - eCommerce
In room 1M2S, via Videra or Lync
(Back-up room 108S)
Contact: Elvira Vainio, Jaakko Kaidesoja
Itella 2 - Postman
13:00-14:00
In room 1M2S, via via Videra or Lync
Contact: Elvira Vainio, Kaj Kulp
Visit Finland
In room 1M1S, via Skype: susanna.markkola
Contact: Susanna Markkola, Terhi Hook
If needed, the company can call to the landline phone in each room.
Ask them to call Esade at
and ask for the right extension:
Room 1M1S –extension 5477
Room 1M2S – extension 5458
Room 4M1N – extension 5472

50. Meeting the company liaison
Abbvie 1
16:00-17:00
In room 1M1S, Webex
Contact: Jose Martinez
Abbvie 2
17:00-18:00
Aqualogy (don’t bring any forks, knives, etc.!)
17:30 
At Agbar Tower, Av. Diagonal 211
Contact: Iván Chica HP
17:15
At HP Sant Cugat
Contact: Alan Lobban, Maria Pero
Please give me your passport numbers.
If needed, the company can call to the landline phone in each room.
Ask them to call Esade at and ask for the right extension:
Room 1M1S – extension 5477

51. Meeting the company liaison
The goal of the first meeting with the company:
Meet the company contact and introduce the team to them
Get acquainted with the company’s business and the case they have presented
Go through your questions about the brief (you will have time to prepare them on Monday in class)
Ask for help to get in touch with stakeholders you consider important to speak with
Agree on the next meeting (suggested for week )

52. Sunday Monday Tuesday Wednesday Thursday Friday 09:00-13:00
09: Course
Kick-off
09:00-13:00 Teamwork: needfinding
09:00-13:00 Teamwork: Prototyping & experimenting
09:00-13:00
1st Checkpoint Presentations
10:00-12: Workshop: Breaking the ice with the challenge
11:00-13: Signing Ceremony
12:00-18: Teaming kick-off at EGarage
12:00-14: Lunch OR Skype with Finnish companies
13:00-14:00 lunch break
14:00-16: Lecture: Needfinding
14:00-18:00 Workshop: Ideation
14:00-16: Lecture: experimen-tation
14:00-16:00 Lecture: preparing to present
14:00-17:00 Workshop: Cornerstones of successful teamwork
16:00 --> Meeting the company liaisons from Spain
16:00--> Teamwork: Prototyping & experimenting
16:00 --> Teamwork: Preparing presentations
17:0018: Wrap-up of the week

53. See you tomorrow at 09:00!

54. Team working spaces We are 85-90 people. Patience is in high demand!
12 teams can fit into EGarage
4 teams will be in additional space
We need to move flexibly between a lecture set-up and a team working set-up

55. Teams working in the EGarage: Posti 1,1 + 1,2 Posti 2,1 + 2,2 HP 2
Aqualogy 2
Visit Finland 1 + 2
Abbvie 1,1 + 1,2
Abbvie 2,1 + 2,2
Teams working in the additional space, in case:
Monday: 113
Tuesday: 010
Wednesday: 009
Thursday: 010
Friday: 010
Aqua-logy 2
Posti 2,1
Abbvie 1,1
Posti 1,1
Posti 2,2
Fortum 1
Fortum 2
Abbvie 2,1
Abbvie
2,2
Visit Finland 1
Abbvie 1,2
Aqua-logy 1 HP 1
HP 2
Visit Finland 2
Posti 1,2