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The Beast 2001, A.I. Movie poster:. What is an ARG? An immersive storytelling experience Multimedia:  Blogs, youtube, forums, phone calls, text messages,

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Presentation on theme: "The Beast 2001, A.I. Movie poster:. What is an ARG? An immersive storytelling experience Multimedia:  Blogs, youtube, forums, phone calls, text messages,"— Presentation transcript:

1 The Beast 2001, A.I. Movie poster:

2

3 What is an ARG? An immersive storytelling experience Multimedia:  Blogs, youtube, forums, phone calls, text messages, audio, GPS, IM, games-within-games, puzzles, discussions, twitter, facebook, apps, collaboration, meetups, text, secret ops… The real world is the publishing medium Collaborative  “No one knows everything, everyone knows something, all knowledge resides in humanity” Pierre Levy, Collective Intelligence

4 Why this kind of game? “All my game career I’ve been looking for ways to make game stories more immersive, and a key way to do this is to reduce the number or the height of the leaps of abstraction between the player and the story. By leaps of abstraction I mean “things you have to do different because it’s a game.” Using a controller is an abstractive leap, using button combos is another, and so on. Each leap makes the game less immersive and leaves potential players behind as a result. So when I came to Alternate Reality Games in late 2004, it was like coming home. There’s no controller, no avatar, nothing between you and the game. So I just knew I had to start working in that area.” -Ken Eklund

5 Example: I Love Bees 2004, promoted Halo 2

6 Example: The Dark Knight 2008, http://www.firstshowing.net/2009/02/26/vir al-recap-the-dark-knights-why-so-serious- campaign/ http://www.firstshowing.net/2009/02/26/vir al-recap-the-dark-knights-why-so-serious- campaign/

7 Vocabulary “Rabbit Hole”: The method of an ARG’s launch “Puppet Master” (PM): A person running an ARG “This is not a game”: Many ARGs don’t explicitly admit they are games.

8 Tiers of play Source: http://42entertainment.com/see.htmlhttp://42entertainment.com/see.html

9 Real-world crossover

10 Anatomy of a puzzle Mysterious audio file:

11 One spectrograph later…

12 Anatomy of a live event

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15 Synchronous vs. Asychronous Players can come together Players can collaborate apart OR

16 ‘Viral’ vs. ‘Experience’ vs. ‘Game’ Same tools used in all three ‘Viral’ is often a one-time event or production ‘Experience’ is a trail of puzzles & interactions, linear, repeatable ‘Game’ is more collaborative, longer term

17 Why participate? Swag! Recognition Immersion ‘Wow’ factor Interesting stories

18 Community

19 ARGfest: http://2011.argfestocon.com/http://2011.argfestocon.com/

20 Serious Game: Year Zero 2007, Nine Inch Nails Civil Resistance

21 Serious Game: World Without Oil 2007, non-promotional http://worldwithoutoil.org/ Asychronous, collaborative, explicitly educational Worked on a limited budget Lesson plans: http://worldwithoutoil.org/metateachers.htm http://worldwithoutoil.org/metateachers.htm

22 Serious game: Skeleton Chase IU Bloomington, Fall 2008 Structured around physical fitness

23 Serious Game: Ghosts of a Chance Smithsonian, 2008 www.GhostsofaChance.com Final report: http://ghostsofachance.com/GhostsofaChan ce_Report2.pdf

24 Serious Game: Should Brandon and Nicole get Engaged? UNC, 2010 moviestar2b.blogspot.com/ http://www.youtube.com /user/ShBANGE http://www.youtube.com /user/ShBANGE More info: http://portal.acm.org/citation.cfm?id=1878335.1878376&coll=DL&dl=GUIDE&CFID=15009796&C FTOKEN=80479239 http://portal.acm.org/citation.cfm?id=1878335.1878376&coll=DL&dl=GUIDE&CFID=15009796&C FTOKEN=80479239

25 Serious Game: Urgent Evoke Online, 2010 http://www.urgentevoke.com  Repeatable!  Story?

26 Experience Vs. Story

27 Tangential Learning Expose a player to new ideas and potential for learning, without forcing it on them  (source: http://www.edge-online.com/blogs/the-power-tangential-learning )http://www.edge-online.com/blogs/the-power-tangential-learning ARGs can take it even further: learn new skills along the way

28 So you want to play an ARG… Brief Experience:  www.Love-Resurrected.com www.Love-Resurrected.com Community:  Unforums: http://forums.unfiction.com/forums/http://forums.unfiction.com/forums/  www.ARGN.com www.ARGN.com

29 So you want to make an ARG... Allow far more time than you think Complete everything in advance Target a core audience to start Structure around the tiers of play Story is key Monitor your community of players


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