1. Duane Austin Brittany Fischer Abby Frank

2.  “For a price, any organ in your body can be replaced. But it can also be repossessed.”  Set in the near future when artificial organs can be bought on credit, it revolves around a man who struggles to make the payments on a heart he has purchased. He must therefore go on the run before said ticker is repossessed.

3.  Wired, Universal Pictures, and Lone Shark Games launched an alternate reality game combined with a manhunt  4 contestants (runners) who are all real people applied to Lone Shark Games, the outfit running the contest  If a ‘hunter’ who has registered as a ‘repo man’ approaches them and says, “you’ve been repo’d”, the hunter wins $7,500. If the contestants go a month without being found they win $7,500.  Anybody can sign up to be a Repo-Man but they must register online.

4.  The goal of the tasks is to give hunters who have figured out the location of runners a genuine chance to catch them.  All sorts of clues are scattered. For example, people have found clues in the March issue of Wired, and in a code that connects to a story about Wired Repo Men in Sunday’s New York Times  Each day tasks the runners have to complete are announced online

6.  Form of viral advertising – Uses Twitter, Facebook and other social networks.  Use Wired magazine and The New York Times to publish clues  Chance to win $30,000 is good incentive to get people involved with the game and aware of the movie

7.  How many have heard of the game?  Would you actually participate?  What type of person would be interested in this type of contest?  Is this the most effective way to target the desired market?