1. Head and Shoulders Shampoo Hyung Min Yoon Jeremy C. Espie

2. Background Procter & Gamble was formed on 1837 in Cincinnati, OH Procter and Gamble researched anti dandruff shampoo in 1950 Released Head and Shoulders to the market in 1961 NFL superstar Troy Polamalu sponsors head and shouldders

3. Products The campaign promotes 11 of their anti- dandruff shampoo They treat, itchy and dry scalp to strengthening hair

4. The Campaign Head and Shoulders partnered with the NFL and Troy Polamalu YouTube - Head and Shoulders - Troy Polamalu interview :30 YouTube - Head & Shoulders Troy Polamalu Commercial

5. Audience Targeted to men and their partners – Women buy shampoo for boyfriend/husband – Troy is a big tough guy, if uses it, it must be a manly thing

6. Was it successful? Procter and Gamble insured Troy’s hair for $1 million Troy Website Facebook | Head & Shoulders

7. Relation to Class How many of you use Head and Shoulders? Would this campaign make you more likely to use Head and Shoulders?

8. Sources http://www.mediapost.com/publications/?art _aid=134735&fa=Articles.showArticle http://www.mediapost.com/publications/?art _aid=134735&fa=Articles.showArticle http://www.headandshoulders.com http://www.troyshair.com/en_US/?gclid=CKra ucunzqQCFQqAgwod-EDxdg http://www.troyshair.com/en_US/?gclid=CKra ucunzqQCFQqAgwod-EDxdg http://www.facebook.com/pages/Head- Shoulders/161526744743 http://www.facebook.com/pages/Head- Shoulders/161526744743