1. By Chris Larson Kalli Hull Heather Smith

2.  In the past online shopping was a solo activity  Currently isn’t set up for outside input on purchases  Could customize, but with limited input from others  Without knowledge of brand sizes fit of clothing more of a game of chance

3.  Nike led with customization  Vans and Jansport are leading with turning customization into a more personal experience  H&M takes different approach to converting their customers into online shoppers

4.  Allowing shoppers social interaction while shopping to attain purchase validation  Gives outsiders opportunities to “thumbs-up” or “thumbs-down” designs  Invite friends to design with you in real time

5.  Creating a lifestyle design for their customers around their products which makes them more successfullifestyle  Vans is taking the customization of footwear to a new level as an experience  Allows for real time chat with peers to decide on purchases

6.  Sales and traffic increased within the first week  This type of activity could lead to fewer abandoned shopping carts  Larger purchases like furniture or home electronics sales are logical match for fluid social shopping  Ad on applications for retailers to post designs on social networks such as Facebook

7.  Vans.com  Nikeid.com  Hm.com  http://adage.co m/digital/articl e?article_id=135 897  Youtube.com