Download presentation
Presentation is loading. Please wait.
1
Are Your Retailers Wired? Your Host: Jeff Wakefield, Director of Marketing V x Solutions Wireless Positioning: Dave Talach, Director of Product Marketing Software Support for Wireless Terminals: Marco Mabante, Vice President Compliance NURIT 8000 Retail Applications: Guy Gotlieb, Product Manager
2
2 Are Your Retailers Wired? Understand The Benefits of Wireless Terminals for Retailers Understand VeriFone Wireless Terminal Positioning Understand How The Software Products Will Support Wireless Understand the Nurit 8000 Terminal Features Understand Nurit 8000 Retail Applications Be Prepared to Discuss Wireless Applications with Your Customers Wireless Solutions Will Be Released During 2007 –More Details Will Follow About Those Solutions –Provide Marketing With Feedback About What Retailers Want There Will Be A Test At The End Of The Presentation Objectives
3
3 Agenda V x 570, V x 610 & V x 670 Overview When to Use Which Product BlueTooth, WiFi, GPRS & CDMA
4
4 Marketing – Value Proposition Merchant POS Benefits: “Cost saving” –Lower cost communications –Share access with non-POS devices –Phone line replacement –Reduced Total Cost of Ownership “Speed of service” –2-4 second transactions –Improved customer service –Eliminate need for offline floor limits “Enhanced portability” –Improved coverage –Lower cost of service –Lower initial hardware cost –Increased card acceptance Business Web/Email POS Shared Access Mobile POS Host Internet
5
5 Segmentation: When to Sell What Pay at the Table Retail Line Busting Concessions (in-seat service) Taxi/Limo Home Services (delivery, repair) Hotel/Event (“line busting”) Flea Market Hand HeldTransportable Fixed Parking Concessions (countertop) Home shopping “parties” Retail Mall Carts/Kiosks General RetailQSR Mall Stores
6
6 Fixed: V x 570 Specifications V X Solutions Traits 32-bit ARM 9 processor (200 MHz) PCI approved internal PIN pad ATM style user interface 14.4kbps high-speed modem or Ethernet/dial Triple track MSR Fast 18 lines per second printer, clam shell loading 8 x 21 graphics display
7
7 Fixed: V x 570 Packs a Punch! Enhanced performance –Faster processor, Faster printer –Standard high speed modem Enhanced security –VeriFone Flexible secure scripts New Applications –Larger memory (starts at 6M, option for more) –USB port Future proof design –Modular communications and SAMs Ethernet, Wireless Extra USB port –3 peripheral ports Optional oversize paper roll –Less time spent changing paper rolls New look and feel –Larger, white, easy to read display –Improved paper open latch –Enhanced ergonomics on card swipes
8
8 Transportable: V x 610 Overview “Portable Powerhouse” Transportable/portable Dependable and familiar Performance-oriented –High speed 200 Mhz ARM9 processor –High speed printer (18 lines / sec) –Long lasting (Omni 3750) paper roll –Long lasting Li-Ion battery 7.2V, 1800mAh ~200+ of transactions –All in one design (telco,charger, serial) –Breadth of technology GPRS, CDMA, Wi-Fi, Offline –Modular future proof design
9
9 Transportable: V x 610 Summary Reliability, Dependability, & Trust –Quality & Performance Long Lasting Battery –Ask battery type & capacity, NOT # of transactions High Performance RF (Radio Frequency) –External vs. Internal (Form vs. Function) All-in-one design –Integrated Charging, Battery Back-up Modularity –Future-Proof Investment Easy to Train/Support –Application, Documentation, Knowledge re-use Sales/Development for 60+ countries Argentina, Australia, Bermuda, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Dominican Republic, Ecuador, Egypt, Finland, France, Greece, Guatemala, Hong Kong, Iceland, Indonesia, Ireland, Israel, Jamaica, Jordan, Kuwait, Latvia, Malaysia, Mexico, Nigeria, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, Sri Lanka, Switzerland, Thailand, Turkey, UK, U.A. Emirates, USA, Venezuela, Yemen
10
10 Unique Selling Propositions: 1.Form Factor (Size) 2.Usability (MaxUI) 3.Spill Resistance –Secondary: Verix V O/S Style & Ergonomics Advanced Security POS Integration –Advanced Security –Consumer Friendly UI Handheld: V x 670 Overview
11
11 Handheld: MAX UI Feature Industry’s largest user-interface on the smallest form-factor Large Keypad Large Display SMALLEST FORM-FACTOR
12
12 Technical Specifications/Comparison ARM 9, 200mhz, Verix V 6MB Memory (2 + 4) CommServer, UCL, TCP\IP, IPDL … VeriCenter Enabled LAN / WAN Comm. Options –WiFi – supports WPA – PSK –GPRS (Future) Vertical MSR, Front Insert Smartcard Removable Battery –1200 or 1800mAh options 128 X 128 Display, White Backlighting Backwards Compatibility Mode (BCM) ATM Style User Interface, Backlit Keys Lightest & Smallest Integrated M-POS
13
13 Wireless Technologies 4G Bandwidth WI-FI WIMAX 3G - EDGE/WCDMA/CDMA2000 1x EV 2.5G - GPRS/CDMA2000 1X 2G - GSM/CDMA/TDMA Bluetooth 100 10 1 0.1 0.01 (Mb/s) Mobility 0.010.1110100 (Km) Metropolitan Area Network (MAN) Personal Area Network (PAN) Local Area Network (LAN) Wide Area Network (WAN)
14
14 Wireless PAN Wireless LAN Wireless Metro Area Network Cellular 0.010.11.0101001,000 Data Rate (measured in Mbit/sec) Technology: Strategy Wireless is part of the Enhanced Communication Portfolio: Proven IP native technologies Leveraging broadband / wired investment –Consolidation of back-end systems (wireless & wired) Extending customer’s portfolio's via application re-use –Better time to market, optimized development resources BluetoothUltrawideband Wi-Fi 802.11 802.16 2G/2.5G/3G IP Native
15
15 CommServer Insulates applications from specific networking protocols/devices Provides diagnostic and network management functions through intuitive user interface Optimizes memory footprint through shared libraries Allows for concurrent application sessions
16
16 Agenda: PCCharge Wireless Support IPCharge Wireless Support RiTA Wireless Support RiTA Pass Through Messaging Software Support for Wireless Terminals
17
17 PCCharge Wireless Support Processor V x 670 WiFi In-Store Network WPA WiFi Security Sidewalk & Flea Market Sales Event Concessions like Golf Tournaments & Fairs
18
18 RiTA Wireless Support Vx670 GPRS V x 670 WiFi SSL Security WPA WiFi Security Corporate Office Store Location Delivery Driver Processor
19
19 RiTA Pass Through Messaging Vx670 GPRS V x 670 WiFi SSL Security WPA WiFi Security Corporate Office Store Location Delivery Driver Pass Through Routing Table Accounting CRM POS Delivery
20
20 IPCharge Wireless Support Vx670 GPRS V x 670 WiFi SSL Security WPA WiFi Security PCI DSS Approved Store Location Delivery Driver Processor
21
21 NURIT 8000 Retail Applications Agenda: NURIT 8000 Overview Applications and Solution Examples Queue Busting Summary
22
22 NURIT 8000 Overview One of the most successful mobile terminals –Strong US Market-Share & Success In the market since the beginning of 2002 Close to 400,000 devices sold worldwide Implemented in diverse vertical projects –Mobile merchants –Various retail segments –Lottery –Wholesale delivery –Petrol stations –Taxi services
23
23 What makes NURIT 8000 a success Break-through design (2002) Large, backlit graphical display Touchscreen and stylus –For drop down menus and forms –“Virtual keyboard” for text insertion –“Windows-like” GUI Built-in radio for long and short range wireless (GSM/GPRS, CDMA, WiFi) Strong rechargeable batteries Secure TCP/IP for integration External barcode support Large removable SD/MMC memory Durability
24
24 Examples: Fili Puan Solution Complete solution developed by Lipman Turkey for Betek, Turkey’s largest paint store chain Includes terminal application, loyalty scheme, back office managed service, and card deployment Uses an external barcode reader to scan items Over 6000 wireless and desktop terminals supplied Significantly contributed to the customer’s revenue growth
25
25 For every purchase, loyalty points are stored in the database Gift Purchase Loyalty Points System sends SMS to painter Painter (cardholder) comes to merchant Painter’s card and barcode of the paint tub read by the NURIT 8000 + Loyalty points saved in back offıce database Examples: Betek Loyalty & CRM Project
26
26 Betek Loyalty System Work Flow TCP / IP IP Filli Boya DataBase Call Center QUAD Concentrator GSM / GPRS Network GSM Operator Backbone Sale Point Checking Stock Checking Merchant GPRS
27
27 Examples: Mobile ECR Application Uses the same application as the desktop integrated ECR Enables mobile merchants to meet tax regulations (IRS, VAT) in temporary locations such as fairs and bazaars Provides extra retail modules: –Loyalty schemes –Special offers Can use external barcode reader for inventory control applications
28
28 Examples: Stocktaking Application Used for counting inventory Terminals usually rented for short term (end of fiscal period) Barcode used to scan goods Use batch upload/downloads with back office Used by variety of SMB retailers (clothing, books, etc.) Replaces expensive data collection devices
29
29 Examples: Mobile Technician Application For technicians and service personal visiting customers Main application modules: –Service calls and customers –Pricing, spare parts, accessories and insurance –Inventory –Payment transactions –Variety of reports –Connects to SAP back office via GPRS (for online queries or FTP) Barcode used to scan goods Used by the largest home appliance provider in Israel
30
30 Connectivity to other systems Need to transfer data from NURIT 8000 to a back office system and vice versa –PLUs, prices, special offering, customer information, etc. NOS provides built-in support for –FTP over TCP/IP – typically twice per working day –SSL for secure transaction sessions –HTTP or HTTPS for online queries Application controls protocol usage and formats Flexible connectivity is easy to implement
31
31 What is Queue Busting? A solution designed to reduce customer’s queue time Ideal in peak hours or seasons (weekends, holidays, etc.) One of the ‘hottest’ trends in mobile retail world –Technology has dramatically improved in the past few years –Highly acceptable by customers –Very good ROI for retailers Combines mobile POS and barcode scanner In most solutions the actual payment is still handled by the fixed POS –Fixed POS accepts all types of payment –Security reasons – general lack of PED approval
32
32 Can we offer Queue Busting solutions? In principle, the answer is yes: –We can run POS/ECR applications –We can use barcode –We can connect to other systems –We can provide full payment solutions However: –Most solutions run on other OS (mainly Win CE): Huge variety of applications already exist Easier to provide same UI as the fixed checkout POS –Large color display is usually needed –Integrated barcode scanner is preferred over external –Ruggedness is needed in some cases
33
33 Nurit 8000 Summary NURIT 8000 is highly suitable for a large variety of solutions (retail and others) We can offer both payment and non-payment applications Important to understand platform’s benefits and limitations –Good combination of H/W and S/W with competitive pricing –We should try to avoid ‘overloading’ (we don’t have full PDA capabilities) Our solutions are probably more suited to SMB than Tier I
34
34 Payment Card Industry General Packet Radio Service Wireless Fidelity Metropolitan Area Network WiFi Protected Access Speed of ARM 9 Processor Number of Nurit 8000’s Sold Vx 670 Display Size Model of Nurit Wireless Terminal WiFi Specification One of Hottest Retail Trends Loyalty Solution for Paint Store Chain Used by Most Queue Busting Solutions Used by largest Home Appliance Retailer in Israel Used instead of Data Collection Terminals MAN PCI WiFi WPA GPRS 8000 200 128 x 128 802.11 400,000 Mobile Technician Queue Busting WIN CE Stocktaking Filli Paun $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 Wireless Jeopardy AbbreviationsNumbersApplications $0$0 $ 100 $ 300 $ 600 $ 1,000 $ 1,500 $ 1,600 $ 1,800 $ 2,100 $ 2,500 $ 3,000 $ 3,100 $ 3,300 $ 3,600 $ 4,000 $ 4,500
35
35 Are your retailers wired? There are four wireless terminals to choose from –V x 570, V x 610, V x 670 & nurit 8000 –Each have their strengths and best applications Our software products will support wireless terminals –More information will be available at NRF Linebusting is a highly requested retail application –Learn more about what your customers need
Similar presentations
© 2025 SlidePlayer.com Inc.
All rights reserved.