1. DataXtend SI - Semantic Integrator 29 januari 2008 Martin van Middelkoop Daan van Santen

2. © 2008 Progress Software Corporation2 Agenda  Progress Software  Why common data model  DataXtend SI benefits  Product architecture  DataXtend SI demo

3. © 2008 Progress Software Corporation3 Progress Software Headquarters: Bedford, MA Offices:90 Worldwide Employees:1,600 Revenues:$405 million NASDAQ:PRGS Founded:1981 GLOBAL  Deployed at 120,000 customer sites in 135 countries  2,000 Partners deliver 5,000 unique business applications  Over 600,000 new users acquire Progress-based technology annually Application Infrastructure Progress supplies open application infrastructure software to simplify and accelerate the development, deployment, integration, and management of business applications. INNOVATION  InfoWorld Innovation Awards 2005  Jonathan Robie, DataDirect.  Mark Palmer, ESP Products  Bill Cullen, Sonic Engineering  ComputerWorld Honors 2005  Cambien Forstebetriebe, Germany  Network Magazine, Innovation Awards  Sonic: “Most Inflential Infrastructure Software” OPEN TECHNOLOGY EXPERIENCE

4. © 2008 Progress Software Corporation4 that empower our partners and customers to dramatically improve their development, deployment, integration and management of quality applications worldwide. Progress Software Our Mission To deliver superior software products and services

5. © 2008 Progress Software Corporation5 Progress Software Superior Products Across All Product Lines Application Platforms Services Infrastructure Data Infrastructure Develop, Deploy and Manage Business Applications Connect, Mediate, Control and Monitor Services Manage, Integrate, Replicate, Cache and Access Data

6. © 2008 Progress Software Corporation6 DataXtend Data Integration EasyAsk Natural Language Search and Query DataDirect Data Connectivity ObjectStore OpenEdge Apama Actional Shadow Sonic Object Data Management Business Application Platform Event Processing Enterprise Service Bus SOA & Web Services Management Mainframe Integration Application Platforms Data Infrastructure Services Infrastructure First model-driven semantic data integration First unified mainframe integration platform Market leading ESB Market leading event processing platform First and leading natural language query Market leader in data connectivity Integrated platform optimized for business Leading enterprise-class SOA management Market leading object database Progress Software Superior Products Across All Product Lines

7. © 2008 Progress Software Corporation7 Product Software Acquisitions Accelerate Product Innovation “Progress adds a formidable weapon to its mainframe arsenal… [with Shadow]” Forrester Research, Inc., Jan. 2006 “Progress will gain key Web services management functionality with Actional…” Gartner Inc., Jan. 2006 “The Pantero (DataXtend Semantic Integrator) technology should be the cornerstone of your data integration vision...” Gartner Inc., Jan. 2006 Provides DataDirect with software toolkits, run-time components, support, and services for enabling universal SQL access to application data. Nov. 2006

8. © 2008 Progress Software Corporation8 Market Recognition for Our Products Apama Event Processing Platform Market Leader OpenEdge 40% Savings vs. Alternative Platforms Sonic ESB #1 Worldwide for ESB Segment DataXtend SI Voted as TM Forum 2007 finalist for Most Innovative Product Sonic ESB Best Enterprise Service Bus Actional SOA & Web Services Management Leader

9. © 2008 Progress Software Corporation9 DXSI; the Best New Product of the Year Prize “As SOA becomes more important, these semantic issues continue to be troublesome, and DataXtend’s ability to enable the TM Forum SID model as a practical tool to lower the ‘integration tax’ is an important contribution to the industry.” -- Ed Finegold, Editor-in- Chief for Billing World & OSS Today

10. © 2008 Progress Software Corporation10 Agenda  Progress Software  Why common data model  DataXtend SI benefits  Product architecture  DataXtend SI demo

11. © 2008 Progress Software Corporation11 Evolution in Data Management and Transformation Oracle P/S MF Siebel SAP #2 SAP Call Center Data W/house  Custom code  Scalable  Extensible  Customizable ‘Integration Spaghetti’ Traditional EAI Pre-Packaged  Scalable  Extensible  Customizable ( ) MF SAP #2 Oracle P/S Siebel SAP #1 Call Center Data W/house Standards based Scalable Extensible Customizable ESB and Semantic Data Integration Oracle P/S MF Siebel SAP #2 SAP Call Center Common Data Model ESB and Semantic Data Integration

12. © 2008 Progress Software Corporation12 CDM Driven Integration Database 2 Database 1 Application 3 Application 2 Application 1 Database 3 SID Distributed Transformation Engine  Centralized management  Rapid development and deployment  Lower TCO

13. © 2008 Progress Software Corporation13 Point To Point Integration Loosely coupling on the semantic level Database 2 Database 1 Application 3 Application 2 Database 3 Translation Application 1 Translation Database 2 Database 1 Application 3 Application 2 Application 1 Database 3 Common Model Common Model Integration

14. © 2008 Progress Software Corporation14 Common model abstracts the data layer in Integration ENTERPRISE SERVICE BUS NMSInvetoryOMSBillingCRM System Integration Layer - Infrastructure Abstraction SID Common Data Model Customer Product Resource Partner Common Market Service Data Management Layer - Semantic Abstraction Business Process Layer - Process Abstraction BPM BAM

15. © 2008 Progress Software Corporation15 Agenda  Progress Software  Why common data model  DataXtend SI benefits  Product architecture  DataXtend SI demo

16. © 2008 Progress Software Corporation16 DXSI: Why using it (business) Reduced Time to Market  New product and service offerings will be introduced faster. Lower development/integration costs  Tool designed for common model approach  Reusability of transformation and validation logic Lower Maintenance Costs  Impact of changes is immediately identifiable Better Business and IT alignment  Business Analysts design and define data mappings and rules in one tool.

17. © 2008 Progress Software Corporation17 DXSI: Why using it (IT) Overcome limitations of XSLT  XSLT to limited, e.a. enrichment, re-use,.. Mapping on a logical level  Less a need for a technical developer Performance  8 – 10 times faster than XSLT Develop, test and deploy in one environment  Full life cycle of CDM is managed in one tool.

18. © 2008 Progress Software Corporation18 DXSI: What does it do  DataXtend SI is a transformation design and runtime environment based on a common information model.  DataXtend SI provides a extensive rule based engine for data enrichment and validation.  DataXtend SI provides a unique lifecycle support including testing and impact analysis.  DataXtend SI runtime is Java based and can be integrated in J2EE, Web Service and (Sonic) ESB environments, etc..

19. © 2008 Progress Software Corporation19 DXSI benefits Unique product differentiators Benefits Entirely and completely model based  Improved Business/IT Alignment  Industry standards support Model based mappings  Classification of mappings  Maximum Reusability Rich rules designer  No coding, no experts, lower costs Change and Lifecycle Management  Immediately detect impacts of changes  Quickly adopt changes Test environment  Complete test validation  Reduced test cycles

20. © 2008 Progress Software Corporation20 DXSI differentiator vs. traditional mappers Comparison with traditional point-to-point message mapping tools  Every mapping is separate. Duplication of maps and rules  Re-use of maps, rules, artifacts  Changes on metadata often imply re- creation of map. No impact over all maps  Changes on metadata are visualized immediate and complete regarding all maps, rules.  Manual discovery of changes if data interfaces change imply high risk  Automatic impact analysis reduces time in change management and risk  Tests can only be performed per message map  End-to-End testing enables test cases that spans the entire service  No visibility or documentation covering all messages and maps  A single repository stores all metadata. Documentation can be generated on all levels

21. © 2008 Progress Software Corporation21 DXSI ROI Study - Savings in project lifecycle with DXSI - Legend: Every project lifecycle is 6 months Project maintenance release every 3 month Constant costs of 180 units per ProjectProject 1: 160 units; Subsequent projects: 122,8 units Implementation cost reductions by 18%, Maintenance cost reductions by 49% Project size without DXSI: 100 units Maintenance size without DXSI: 20 units of initial project

22. © 2008 Progress Software Corporation22 Progress DataXtend SI ENTERPRISE SERVICE BUS NMSInvetoryOMSBillingCRM System Integration Layer - Infrastructure Abstraction SID Common Data Model Customer Product Resource Partner Common Market Service Data Management Layer - Semantic Abstraction Business Process Layer - Process Abstraction BPM BAM - Data Management in Telco using a common model BPM Layer ESB/EAI Layer Progress DataXtend SI  Utilizes a Common Model  Semantic Brokering  Model based Mappings  Visual Round-Trip Testing  360º End-to-End Impact Analysis  Governance Change and Lifecycle Management

23. © 2008 Progress Software Corporation23  Visual tool for designing integration  Stateless for scalability  Runs in any Java container  Connects to any bus DXSI: Lifecycle Runs in Eclipse DISTRIBUTED RUNTIME CENTRALIZED CDM DESIGN Generate Deploy CENTRALIZED SERVICE DESIGN CENTRALIZED TESTING

24. © 2008 Progress Software Corporation24 Agenda  Progress Software  Why common data model  DataXtend SI benefits  Product architecture  DataXtend SI demo

25. © 2008 Progress Software Corporation25 Common Data Model Import directly from a database ( default validation rules to enforce constraints ) Import directly from XML Import directly from a WSDL Import directly from a UML 1080 Classes 5000 Classes 1000 Classes 1020 Classes

26. © 2008 Progress Software Corporation26 DXSI: How it works Transformations Graphical define complex mappings between other data and the CDM Semantic Routing Use complex functions or define custom ones Validations and Data Consistency Create complex rules to validate incoming data. Extensions Computed attributes that do not impact the underlying CDM Lifecycle Management Test environment Upgrades to new CDM versions Impact analysis when CDM/Data Services change

27. © 2008 Progress Software Corporation27 Deployment Options Sonic ESB 1 Source Application Target Application(s) 5 5 2 3 1 Source App exposes native XML and publishes to the Bus or calls the DXSI Service 5 Target Application(s) receive message DXSI: Carries out semantic transformation, and rules via data exchange model Outputs physical Canonical (e.g. SID Order XML) Message Puts SID order on message queue 2 3 Canonical message picked up by ESB as part of Business Process DXSI: Carries out semantic transformation, and rules via data exchange model Invokes target application(s) 4 4 4 Multiple ESB services Enterprise Service Bus Single ESB service 3 DXSI ESB Service 3 2 4 1 Source application creates initial message and posts source message to Sonic ESB 5 Target Systems receive message DXSI: Carries out semantic transformation, and semantic rules via data exchange model 3 4 Target message on ESB 2 ESB process will call the DXSI ESB service (for that client)

28. © 2008 Progress Software Corporation28 Agenda  Progress Software  Why common data model  DataXtend SI benefits  Product architecture  DataXtend SI demo

29. © 2008 Progress Software Corporation29