1. Leonardo Da Vinci

2. It’s the Code That makes me smile!

3. Alun David An industry overview of the eOTD impact upon the digital economy.

4. Alun David Public sector Central and Local Government: Strategic Consultancy for the Dti Partnerships UK (HM Treasury) Masterminded 1st inner London Authority (Haringey) development of a fully accessible portal (award winning) for community service delivery. As an E Government Consultant provides SMB's with expertise to deliver services to the public sector. Public sector Central and Local Government: Strategic Consultancy for the Dti Partnerships UK (HM Treasury) Masterminded 1st inner London Authority (Haringey) development of a fully accessible portal (award winning) for community service delivery. As an E Government Consultant provides SMB's with expertise to deliver services to the public sector. Project Architect for large scale, complex internet based projects with specialist expertise in Accessibility and back-office integrations.

5. Codification Today To consider the implications of Codification: –We must understand What it is What it does And How it works To consider the implications of Codification: –We must understand What it is What it does And How it works

6. Codification Today Then we can consider the implications for various facets of the digital economy –e-procurement –e-commerce –Usability / accessibility –search efficiency Then we can consider the implications for various facets of the digital economy –e-procurement –e-commerce –Usability / accessibility –search efficiency

7. So What is it? Dictionary of centrally controlled concept identifiers, terms, definitions and images Processes for requesting new ones Easy to use tools to find them Open Source tools to enable you Open source standards Dictionary of centrally controlled concept identifiers, terms, definitions and images Processes for requesting new ones Easy to use tools to find them Open Source tools to enable you Open source standards

8. What does it do Allows for accurate search’s B2B / B2G data transfer Allows exact comparisons across multiple sites Alleviates the issue of languages Improves the user experience Lowers costs Allows for accurate search’s B2B / B2G data transfer Allows exact comparisons across multiple sites Alleviates the issue of languages Improves the user experience Lowers costs

9. How does it do it eOTD - a dictionary of standard technical terminology –Terms, definitions and images linked to concept identifiers EIGR - a registry of implementation guides –Prescribed classes, properties and enumerated property values defined by buyers ESNR a registry of catalogued items –Items (goods and services) described using property- value pairs eOTD - a dictionary of standard technical terminology –Terms, definitions and images linked to concept identifiers EIGR - a registry of implementation guides –Prescribed classes, properties and enumerated property values defined by buyers ESNR a registry of catalogued items –Items (goods and services) described using property- value pairs

10. What is a Bolt? In terms of semantics its not an easy question Is it a nut and bolt Is it a bolt for a door Or is it a rifle bolt Or even a length of cloth How about in another language –Cerrojo –Schraube –Задвижка – 門閂 In terms of semantics its not an easy question Is it a nut and bolt Is it a bolt for a door Or is it a rifle bolt Or even a length of cloth How about in another language –Cerrojo –Schraube –Задвижка – 門閂

11. Examples Ordering a bouquet of Flowers off the web. Describing Hotel rooms for online booking. Buying a car and comparing prices. Emergency service – sending descriptions Speed dating ! Ordering a bouquet of Flowers off the web. Describing Hotel rooms for online booking. Buying a car and comparing prices. Emergency service – sending descriptions Speed dating !

12. e-procurement Online reverse auctions Increased user confidence Lower costs Faster and better information Easier Data mapping ! Online reverse auctions Increased user confidence Lower costs Faster and better information Easier Data mapping !

13. e-commerce Better user experience Increased user Confidence Selling more –that means buying more web services Better user experience Increased user Confidence Selling more –that means buying more web services

14. Usability Comparative data sets User confidence Far better levels of description – automatically Multi Lingual Comparative data sets User confidence Far better levels of description – automatically Multi Lingual

15. Worked example A realistic expectation = Fresh Mango Worst Case = Fruit Best Case = Large Fresh Mango Fruit, fresh; Material: Mango; Colour: Red; Unit net weight: 6oz; Size: 15 cm; Count per pack: 9; Pack price: £2.50 A realistic expectation = Fresh Mango Worst Case = Fruit Best Case = Large Fresh Mango Fruit, fresh; Material: Mango; Colour: Red; Unit net weight: 6oz; Size: 15 cm; Count per pack: 9; Pack price: £2.50

16. Simple listing

17. Expanded listing

18. Real Life A screen reader could then read. Mango, Colour = Red, Weight = 6oz, Size =15 cm And to provide this all you would need is And to provide this all you would need is

19. Search Efficiency (being found!) Internet Search In site Search Internet Search In site Search

20. A Platform for Innovation New technology facilitates new uses Another step in Internet evolution Many identical products, re-badged and marketed differently –Remove the hype –Uniform descriptions of features –Avoids misleading acronyms –Easily automated online product comparisons New technology facilitates new uses Another step in Internet evolution Many identical products, re-badged and marketed differently –Remove the hype –Uniform descriptions of features –Avoids misleading acronyms –Easily automated online product comparisons

21. Summery The codification heralds advances in: e-procurement e-commerce Usability search efficiency The codification heralds advances in: e-procurement e-commerce Usability search efficiency

22. Conclusion: There is an opportunity: To get new business (work with government and big business) To innovate new concepts using the code To become recognised and an exponent There is an opportunity: To get new business (work with government and big business) To innovate new concepts using the code To become recognised and an exponent

23. Recommendation: Learn Try it Master it Publicise what you can do Partner if needed for large projects Make the most of it! Learn Try it Master it Publicise what you can do Partner if needed for large projects Make the most of it!