1. When the Winter Comes Warm It Up Introduction of E-Muff Jackie Augustin Wai Sze Lee Ruth Martha XiaoYu Ou Introduction of E-Muff Jackie Augustin Wai Sze Lee Ruth Martha XiaoYu Ou

2. What Is eMuff?? A build-in Bluetooth headset in an earmuff Have a removable headset for the iPod, blackberry, palm spring Treo, MP3 and CD player, or the other electronic devices Emuffs can keep your ears warm while you are listening to music and make phone calls

3. Functions of E-Muff + +

4. How the E-Muffs work Connect the electronic devices with a 1.5 mm jack plug With the Bluetooth technology, the earmuff does not need a wire to connect to the phone The earmuff has the ability to be charged in terms of using it that last for 15 -20 hours

5. How the E-Muffs Work One side of the earmuff, we design some easy touch button for the volume and for the phone calling One side of the earmuff, we design some easy touch button for the volume and for the phone calling Another side, there will be one touch button for on and off. If you don’t want to listen to the music, the headset is easily removable from the earmuff Another side, there will be one touch button for on and off. If you don’t want to listen to the music, the headset is easily removable from the earmuff

6. Target Market People ages 12 and over. Especially women. Because eMuffs are fashion stuff also. People ages 12 and over. Especially women. Because eMuffs are fashion stuff also. People who use Bluetooth cell phone and iPod or other music devices. People who use Bluetooth cell phone and iPod or other music devices.

7. Competing Products in the Current Market Different kinds of Bluetooth headsets Different kinds of Bluetooth headsets Traditional headphones Traditional headphones Traditional earmuff or any ear warmer such as a hat, etc. Traditional earmuff or any ear warmer such as a hat, etc.

8. Pricing The E-Muff  Reasonable price is $90-$200.  The e-muff is a high-tech and fashion product, have many varieties of designs and colors that are can use unisex.

9. Selling E-Muff Department storesDepartment stores Electronic store (best buy, etc),Electronic store (best buy, etc), Direct mail orderDirect mail order Online storesOnline stores

10. Packaging E-Muff The e-muff will come with a designed box, includes a charger, small fashion bag to protect the e- muff

11. Magazine ads Billboard Television advertisement Radio

12. Advertising the New E-Muff Major magazines (For young group)

13. Magazine Ads We will put this magazine ads in some of the large department store such as Macy’s, Bloomingdales, Nordstorm, Neiman Marcus, and Saks 5 th Ave.