1. Partnerships in a Changing World Future Relationships between Publishers, Academic Libraries and Scientists

2. Aim: Value

3. Value as the aim Value: always defined by customer If “added” but not “perceived”, it cannot be recovered Proposition is complex Value of Intellectual Property: Premise: Copyright is of corporate & individual benefit Paradox of IP: intangibility/non-depletability Exceptions: Berne Convention, fair-dealing IP, Value and Price âMove to network models âMove from Goods to Services

4. Strategy, part one: Adding value

5. Value is added in a process Looking at the Value Chain when describing business models:

6. Each player contributes value…

7. … in a complex process

8. As technologies change… …every part of the value chain is affected

9. Strategy, part two: Adding value through partnership

10. Database publishing: The Alliance for Cellular Signaling Consortium of US cell biology groups (7 labs plus a bioinformatics centre and an editorial office) A 10-year effort to characterise the internal signaling mechanisms of mammalian cells $100m from NIGMS grant plus pharmaceutical, biotechnological and philanthropic organisations

11. The Signaling Gateway Hardware & software hosted at San Diego Supercomputer Center Molecule Pages AfCS Data Center Signaling Update Home, Info & News News & comment written and commissioned by NPG editors Facts and figures on major cell signaling proteins (3,500+) Continually updated by selected experts (~1000) Peer-review run by NPG Repository for raw experimental data from AfCS labs Tools for viewing and analyzing data (online & offline)

13. The Molecule Pages Comprehensive, structured data for 3,500+ proteins involved in cellular signalling Some information automatically fed in from other online databases and updated monthly Other information entered by selected expert authors and updated annually Author-entered information to be peer-reviewed in a process run by NPG Will be fully citable as formal publications using DOIs and will be listed in PubMed

15. The Data Centre Half a terabyte of high-quality, internally consistent experimental data Includes ligand screens, yeast two-hybrid experiments and large microarray data sets Supplemented with detailed written reports on procedures and protocols Results published as soon as they are gathered – AfCS staff have no priority Also includes plasmid, antibody and other databases – reference works for bench scientists

17. Signaling Gateway innovations Best of both worlds: Dynamic and continually updated but also peer-reviewed and citable Open data sharing promotes collaborative analysis and discovery Open-access business model

18. Value-added through: Shift in roles: Publisher also content creator Publication: co-selection, co-aggregation, co-investment Development process: collaborative Access: collaborative manufacturing and technology development, automised customer service, open access Marketing: co-branding, user needs defined by community The Signaling Gateway value chain

19. Aim: Add value Define value proposition Define partnership and actively seek for the right partners Develop the product with the end user involvement Use your and your partners core competencies Don’t duplicate efforts but compliment eachother Don’t be proactive for the sake of it