1. ETSC Best in Europe Conference 2006
Brussels, February 2006
eSafety in action…
European Commission Directorate General Information Society and Media ICT for Transport
André VITS Head of Unit

2. Introduction
The eSafety Initiative – where do we stand?...
The future steps

3. Moving Towards Co-operative Systems
IST 7th FP
Intelligent Transport Systems
Intelligent Transport Infrastructure
Cooperative Systems
IST 6th FP
Safety Systems
Moving to Cooperative Systems
IST 5th FP
Services and Safety Systems
TAP 4th FP
Moving to Field trials
DRIVE 2
Deepening of the topics
Basic inputs to Standardisation (GDT, ATT Alert…)
DRIVE 1
Improving traffic systems efficiency:
Traffic management: data – information - guidance
Prometheus
(EUREKA)
A vision for the future:
basic functions defined, but technology not available
...
1987…

4. Road Fatalities in Europe …
Main Causes and driving errors:
95% of all road accidents involve some human error
In 76% of the cases the human is solely to blame
Misjudging, driving dynamics, weather (50%)
Distraction (38%)
39% of Passengers vehicles and 26% of trucks do not activate brakes before a collision
Some 40% more do not brake effectively
Underlying Causes:
Alcohol
Inexperience
Tiredness
Transport in EU25
Road Accidents (2004 data)
fatalities
1.3 million accidents involving injury
2.0 million injuries
Source: DG TREN-Statistical Pocket Book 2004 4

5. European Road Safety Action Programme
Leader DG TREN
European Road Safety Action Programme
In Sept’01 the Commission adopted a White Paper on the European Transport Policy which describes what should be done in the near future in the road sector.
the road safety issue is a major concern
Halving the number of road accident victims in the EU by 2010
A shared responsibility
The Commission road safety action programme aims at reducing the number of fatalities by 50%, by the year 2010 by
sharing of responsibilities (EU, Member States, regional and local authorities, industry, transport companies and private users)
encouraging road users to improve their behaviour, to make vehicle safer, and to improve road infrastructure
providing for the setting up of a European Road Safety Observatory 
proposing the subscription to a European Road Safety Charter
originating the eSafety Initiative (leader DG INFSO)

6. The problem of market implementation
Market implementation takes too long
Most intelligent systems are not yet on the market
ABS years to full penetration
ESP years to reach 40% of market
ACC more than 25 years since development phase and yet a very low penetration rate
Main reasons
legal barriers
competitive situation of the automotive sector
high cost of intelligent systems
lack of customer demand
lack of information
Unfortunately, despite their potential, most of these intelligent systems are not yet on the market and the vehicles that are fitted with telematics or with new generation active safety features are mainly luxury cars representing a small percentage of the market.
For some successful active safety systems, for example, large-scale deployment faced several problems and took very long periods of time. This has been the case with the introduction of the ABS (20 years); the ESP (10 years to reach 40% of market penetration) and ACC (more than 25 years since the start of the development phase and yet a very low penetration rate).
The main reasons are legal barriers, the extremely competitive situation of the automotive sector with narrow margins and low return on investment, the high cost of intelligent systems and the consequent lack of customer demand, the lack of information, throughout society, about the potential benefits of these systems and a clear business case
ABS: Antilock Braking System;
ESP: Electronic Stability Programme;
ACC: Adaptive Cruise Control

7. Awareness raising: a key issue
EUROTEST
survey
Sample of almost 2800 drivers
Only half the drivers were familiar with existing basic in-vehicle technologies providing active and passive safety
Only 50% of them knew what an ABS does
Survey conclusions: “more needs to be done, on both the European and national level, to raise the awareness about safer, cleaner and more economical driving
A survey done by EUROTEST on a representative sample of almost 2800 drivers showed that only half the drivers surveyed were familiar with existing basic in-vehicle technologies providing active and passive safety (only 50% of them, for example, knew what an antilock braking system (ABS) does,). The same survey also concluded that “more needs to be done, on both the European and national level, to raise the awareness about safer, cleaner and more economical driving”.
Citizens and policy makers cannot be expected to invest or promote technology unless its benefits and usefulness are clear.

8. Introduction
The eSafety Initiative – where do we stand?...
The future steps

9. The eSafety Initiative
The eSafety Initiative was launched in 2002 as a joint initiative of the European Commission, industry and other stakeholders.
It aims at accelerating the development, deployment and use of Intelligent Integrated Safety Systems that use Information and Communication Technologies (ITC) in intelligent solutions, in order to increase road safety and reduce the number of accidents on Europe's roads.
Forum Plenary: Platform for consensus among stakeholders (currently over 150 members)
High-Level Meetings with Industry and Member States defining strategy
Working Groups: Solution-oriented, reporting to the Forum
Mailbox info:

10. The 1st eSafety Communication
“Information and Communications
Technologies for Safe and
Intelligent Vehicles”
COM(2003)542 Final,
3 priorities:
eCall (Pan-European eCall)
RTTI (Real-Time Traffic & Travel Information)
HMI (Human-Machine Interaction)
Promoting Intelligent Vehicle Safety systems:
From the expert report, priority on
Support the eSafety Forum
Priorities in RTD activities
3 specific issues
- HMI
eCall
RTTI
Adapting the regulatory and standardisation provisions:
! 24 GHz short range radar
Societal and business obstacles:
Focus on Cost/benefits and Implementation Road maps

11. eSafety Forum: the Completed WGs
Real-TimeTraffic and Travel Information WG
Chair: Prof. G. Siegle – BOSCH
Digital Maps WG
Chairs: A. Bastiaansen –
TeleAtlas
Y. Moissidis –
Navteq
Human Machine Interaction WG
Chairs: A. Stevens – TRL C. Gelau – BAST A. Pauzie– INRETS
Accident Causation Analysis WG
Chair: M. Hollingsworth – ACEA
Heavy- Duty Vehicles WG
Chair: J. Trost – DaimlerChrysler
Final Reports are available at the websites

12. Research and Technological Development WG
eSafety Forum: The Active WGs 2006
Plenary Sessions
HL Meetings
Active
New
Steering Committee
Chair: A. Vits – EC
eSafety Support
eCall
Driving Group
Chairs: M. Nielsen – ERTICO W. Reinhardt – ACEA
Research and Technological Development WG
Chairs: U. Palmqvist – Eucar
G. Pellischek - CLEPA
International Cooperation WG
Chair: J. Bangsgaard - ERTICO
Communications WG
Chair: U. Daniel, Bosch
User Outreach WG
Chair: J. Grill – AIT/FIA
Service
Oriented
Architectures
Chairs:
<TBC>
Implementation
Road Map
Chairs: H-J Mäurer –
DEKRA Prof. R. Kulmala
– VTT

13. The pan-European eCall: WHY?
Build on E112
Reduction of average response time to the accident:
50% in Rural Areas
40% in Urban Areas
Reduction of accidents severity
15% to less severe medical category
Annual lives saving
Estimated to be over in EU 15
Costs savings
(exceed many times needed investments)
~ 21 billion Euro in EU 15 annually
With 100% penetration rate by 2010:
More than 2500 lives saved (< 5%-10%)
10% - 20% less congestion
2 - 4 billion€ cost saving (source SEiSS study)
Impact

14. Private Service Provider (Optional added value services)
112, E-112, eCall
Telco
Fixed network
PSAP
112
CLI: Call Line Identifier
MSD: Minimum Set of Data
FSD: Full set of Data
+ CLI
ISDN
Operator
Mobile Telco
Fixed network
E-112
PSAP
ISDN
+ Best Location
Operator
eCall
Fixed network
PSAP
Voice (E-112)
GNSS
Voice (E-112)
ISDN
Data (+ Best location
if needed)
MSD
Voice
Private Service Provider
(Optional added value services)
FSD

15. Real-Time Traffic and Travel Information
To identify and remove the
obstacles for European-wide
implementation of RTTI services
Goal: 80 % of all journeys served with adequate, standardised services by 2010
Short term: RDS/TMC
Longer term: mode advanced services with more advanced technologies for broadcasting and communications

16. Human-Machine Interaction
To analyze ways to increase
user awareness/user demand
Crucial activity in !
Progress Achieved:
Final Report issued with recommendations to all stakeholders
Expert meeting held in March’05 in Paris
National dissemination actions foreseen
Drafting of new ESoP started
New version of ESoP presented in a public Workshop on 28th of June’05
Final version targeted for May‘06

17. Implementation Road Map
Main objectives:
To identify the technical and economical potentials
of the industry as well as the topics and time table
for infrastructure improvements by the public sector
with regards to eSafety systems capable of affecting
road fatalities in Europa by 2010
To develop regularly reviewed road map which focuses
technological steps and economic implication models
for introduction of intelligent integrated road safety
systems as well as the required improvements in road
and information infrastructure
Information and Communication Technologies (ICT), which enable building Intelligent Cars, provide new intelligent solutions that contribute to solving the key societal challenges described above by increasing road safety, the overall efficiency of the transport systems and by contributing to a more efficient use of fuel.
These intelligent systems can assist the driver in the driving functions preventing or avoiding accidents, they can provide drivers with real time information about the road network avoiding congestion, and they can optimise a journey or the engine performance improving overall energy efficiency.
These intelligent systems address the interaction between the driver, the vehicle and the road environment, in an integrated approach where the autonomous on-board systems are complemented with vehicle-to-vehicle and vehicle-to-infrastructure co-operative technologies and improved traffic network management.

18. Implementation Road Map: ESP
Effect of ESP
installed after 2005
Business as usual:
2010: ca. 1,000 lives (2,300 M€)
2020: ca. 2,400 lives (5,400 M€)
eSafety actions (incentives etc.):
2010: ca. 1,400 lives (3,100 M€)
2020: ca. 3,400 lives (7,800 M€)

19. Implementation Road Maps
Estimation of market penetration
example (penetration for new cars)
Very high %
High %
Medium %
Low %
Very low %

20. Implementation Road Map: DTM
Note: motorways/TERN; only DTM impl.
after 2005
Business as usual:
2010: ca. 50 lives (200 M€)
2020: ca. 200 lives (750 M€)
eSafety actions (incentives etc.):
2010: ca. 150 lives (550 M€)
2020: ca. 400 lives (1350 M€)

21. The 2nd eSafety Communication
2nd Commission Communication on eSafety:
Bringing eCall to Citizens COM(2005)431 Final
eCall: A key recommendation of the
1st eSafety Communication
Significant progress towards the full-scale
roll-out of eCall
But: Roll-out can be delayed if the national and regional governments do not invest in the necessary infrastructure for eCall

22. eCall: Plan to succes

23. Introduction
The eSafety Initiative – where do we stand?...
The future steps

24. i2010 and the Intelligent Car Initiative
On June 1, 2005 the Commission adopted the initiative
“i2010: European Information Society 2010 for growth and employment”
The Intelligent Car is one of the i2010 Flagship Initiatives.
The objective is to improve the quality of the living environment by supporting ICT solutions for safer, smarter and cleaner mobility of people and goods.
Intelligent Car
Smarter
improve efficiency and
safety.
Cleaner
contributing to reduce
polluting emissions
On 1 June 2005 the Commission adopted the initiative “i2010: European Information Society 2010 for growth and employment” as a comprehensive strategy for modernising and deploying all EU policy instruments to encourage the development of the digital economy.
The “Intelligent Car” is one of the 3 Flagship initiatives proposed within the third pillar of i 2010 with the objective to raise the visibility of the vital contribution of ICT to the quality of life.
… addressing environmental and safety
issues arising from increased road use
Safer
prevent and mitigate
the impact of accidents.

25. Objectives of the Intelligent Car Initiative
Intelligent Car: Objectives
Objectives of the Intelligent Car Initiative
Coordinate and support the work of relevant stakeholders, citizens, Member States and the Industry
Support research and development in the area of smarter, cleaner and safer vehicles and facilitate the take-up and use of research results
Create awareness of ICT based solutions to stimulate user’s demand for these systems and create socio-economic acceptance
The needs for action at European level in the area of intelligent cars define the following objectives of the Intelligent Car Initiative:
Coordinate and support the work of relevant stakeholders, citizens, Member States and the Industry, in the Intelligent Car Initiative.
Support research and development in the area of smarter, cleaner and safer vehicles and facilitate the take-up and use of research results.
Create awareness of ICT-based solutions to stimulate users’ demand for these systems and create socio-economic acceptance.

26. Intelligent Car: Structure
The i2010 Intelligent Car Initiative will build on the work of the eSafety initiative and follow a three – pillar approach:
(1) The eSafety Initiative and the
(2) RTD in Information and Communications Technologies
(3) Awareness raising Actions
Intelligent Car
Initiative
The work of the intelligent car initiative is organised through a 3 pillar approach:
Coordination and support of the work of relevant stakeholders, citizens, Member States and the Industry will be done through the eSafety Forum
The Research pillar will be implemented through FP6 and FP 7 programmes and projects.
And the Creation of awareness of ICT based solutions will be implemented through the awareness raising actions described in the communication.
Awareness Raising Actions
The eSafety
Forum
RTD in ICTs
FP5, FP6, FP7
Raising Awareness
of ICT for
smarter, safer and cleaner
vehicles

27. First Pillar: eSafety
The Focus in the eSafety Initiative will remain in Deployment:
Pan-European Deployment of eCall by 2009
Updated European Statement of Principles ESoP (HMI) – Commission adoption, May’06
Launch of the eSafety Communications Platform, September’06
Adoption of the EP Report on eCall, April 2006
i2010 High Level Conference-Helsinki, September’06

28. Second Pillar: The Research Programme
The Intelligent Car Initiative activities build upon the achievements and results of EU Framework Programmes on research and technological development.
The long-term objectives of the Intelligent Car Initiative will be part of the ICT priority in FP7
The research priorities of the Intelligent Car fully support the ERTRAC strategic research agenda
The Intelligent Car Initiative activities build upon the achievements and results of EU Framework Programmes on research and technological development
The long-term objectives of the Intelligent Car Initiative can only be achieved through co-operative research and will be part of the ICT priority in FP7 contributing to the development of ICT-based transportation systems and services enabling people and goods to move safely, ecologically, comfortably and efficiently.
The research priorities of the Intelligent Car fully support the ERTRAC (European Road Transport Research Advisory Council) strategic research agenda.

29. Why Co-Operative Systems ?
Preventive and Active Safety
Passive Safety
Crash
Crash
Information
Foresighted
driving
Support
Warning & assistance
systems
Intervention
Active vehicle control
Safety
systems
Rescue
systems
& services
Crash probability
Applications
Traffic information
Hazard warning
Stop sign violation
Restraint syst.
Emergency vehicle
clearing
Road conditions
Lange merging
Emergency braking
Airbags
Traffic efficiency
Traffic adaptive cruise control
Materials (energy absorption)
eCall
Capability
Car to Car Communication
Cellular Communication
Source: Car2Car Consortia

30. Third Pillar: Awareness Actions
The awareness pillar of the Intelligent Car Initiative will promote, active information dissemination to a wide audience:
To raise drivers and policy maker’s knowledge about the potential of intelligent vehicle systems
To stimulate user’s demand and create socio-economic acceptance
To facilitate the deployment of mature technologies and systems in the initial phase of market penetration
To encourage stakeholders initiatives supporting i2010

31. eSafety Mail Box: More information INFSO-eSafety@cec.eu.int
Mailbox of the Unit:
eSafety Web-site:
eSafety on CORDIS website:
eSafetySupport website

32. Thank you
for your attention