1. Education The Area Profiler Kadhem Jallab Head of TWRI November 2009

2. TWRI: sub-regional Research unit working on behalf of the Cities of Newcastle Upon Tyne and Sunderland and the Metropolitan Boroughs of Gateshead, North and South Tyneside Identified requirements of its 5 districts to access and share broad range of spatially referenced indicator data BACKGROUND

3. Need for a data warehousing solution emerged in 2001. undertook unsuccessful search to find an affordable commercial off-the-shelf GIS solution –In house development infeasible as required extensive resources and in-depth experience –Contracting out considered to be an expensive option BACKGROUND

4. DATA WAREHOUSE The Data Warehouse was established specifically : - data cleansing - To make data available in consistent way - To support various Policy Work

5. datasets collected over time to cover all five Districts –Demographics –Economic –Crime, Fire, Ambulance, Probation... –Drugs –Social (including Index of Deprivation) –Health DATA WAREHOUSE

6. SUMMARY SPECIFICATION Web-based to reach large number of users Ability to personalise content securely for different user types Capability to produce custom tables and summary profiles with local, regional & national comparisons for one or more selected areas

7. SUMMARY SPECIFICATION Selection by various methods inc. maps Provide direct access to raw data via export visualisation of spatial patterns and hot spots Ability to rapidly explore multiple scenarios

8. Phase 1: Pilot (TWAP) Development divided into 2 phases: A standalone, desktop-based prototype was developed using external contractors Limited specifications to enable testing Used to explore requirements in more detail

9. Phase 2: Web enabled AreaProfiler Production of new off-the-shelf product, AreaProfiler Now fully operational and hosted at North Tyneside Council System Administration by TWRI staff

10. THE DATA FLOW PROCESS Address based Data Cleansing process AreaProfiler data warehouse Web application Secure, multi-user environment

11. DATA AVAILABLE NOW Total over 200 Variables Geographies -Districts, 2004 Wards, Output Areas, Super OAs, special geographies Census 2001 Economic, Demographic, Social Crime, Fire Incidents, Probation Services Index of Deprivation 2007

12. FUTURE DATA LAA Indicators Every Child Matters Social Services +++

13. AREAPROFILER VERSION 2 Additional functionality to version 1 Addition of SVG functionality Improved mapping and charting capability Addition of (static) point data Improved administrative functionality (edit / delete indicators) Addition of street / postcode search

14. CURRENT USERS Education Social Services Regeneration Planning Housing Environmental/Neighbourhood Services Community safety External funding

15. CURRENT USES OF AP Performance Monitoring Policy Development Service Planning Targets Bidding Applications Bench Marking Information Sharing

16. OTHER USES Informing locality planning Area children’s strategy groups For reference Answering specific area data queries For NRF areas and for Area Planning Extract of data for proof of concept

17. PRE-SET PROFILE(S) Economic Education Crime Housing Social

18. PRE-SET PROFILE EXAMPLE

19. OTHER GEOGRAPHICAL UNITS Individual communities Neighbourhoods Pre-set areas used by Councils Police Beats Neighbourhood Renewal Areas

20. PARTNERS Other organisations have shown an interest in using Area Profiler -Durham Observatory -Tyne & Wear Fire -Northumbria Police

21. FUTURE ENHANCEMENTS TO AP2 Point Data Aerial Photography Online User Guide

22. Web Site: www.twri.org.uk E-mail: twri@twri.org.uk