1. Contact: Ram Ramanathan
SQL 2005 Customer Evidence
Contact: Ram Ramanathan

2. SQL Server 2005 TB+ Customers Data Warehousing w/ Relational Query
4/16/ :28 AM
SQL Server 2005 TB+ Customers Data Warehousing w/ Relational Query
5 TB Retail Data Warehouse on HP Superdome
Uses SQL Server OLAP, SSIS, SSRS
5.3 TB Credit Card DW, 5 Mil card holders
300 users, OLAP, SSIS, SSRS, Office BSM
4 TB Consumer Packaged Goods (CPG) DW
350 users, complex relational query, SSIS & SSRS
2 TB DW, originally migrated from Informix
300 users, complex query, OLAP & Data Mining
2 TB of Clinical DW, 50 TB storage, 90 OLAP Marts
US Dept of Veterans Affairs, 1200 facilities
2 TB Healthcare DW, HMC is part of Wellpoint Inc.
Complex ETL, 800 SSIS packages, OLAP, RS
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

3. SQL Server 2005 TB+ Customers General VLDB & DW/BI Workloads
4/16/ :28 AM
SQL Server 2005 TB+ Customers General VLDB & DW/BI Workloads
3 TB document management system, Sybase move
State of Alaska Dept of Revenue, Permanent Fund
1 TB custom document management system (VS.Net)
State of Washington Archive Department, 600 users
1 TB Real-time store reporting system (SSRS)
Data loaded continually (MSMQ) and daily (SSIS)
2.8 TB SAP Business Warehouse system
In the process of migrating SAP R/3 OLTP to SS2005
1.5 TB BASEL II Compliance DW, complex SSIS
Nationwide Building Society, UK
1 TB Staging Data Warehouse at Telecom Denmark
CUBUS is massive BI system with up to 10,000 users
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

4. SQL Server 2005 TB+ Customers Data Warehousing w/ Relational Query
4/16/ :28 AM
SQL Server 2005 TB+ Customers Data Warehousing w/ Relational Query
1 TB gaming data warehouse, 24 casino
Heavy daily loads, relational query
1 TB data warehouse for CRM support
Runs core systems SQL Server, BASELL II on SS2005
6 TB retail data warehouse from 700 stores, OLAP, RS
15 TB total across multiple instances
2 TB normalized DW, 250 concurrent BI users
Nightly transaction loads: 900 TPS sustained
5 TB retail DW, 10 TB storage, data from 1000 stores
Largest retailer in African continent, OLAP, RS, DTS
3 TB relational DW, DB2 migration
Heavy Complex Relational Query
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5. SQL Server 2000 TB+ Customers General VLDB & DW/BI Workloads
4/16/ :28 AM
SQL Server 2000 TB+ Customers General VLDB & DW/BI Workloads
20 TB European digital payment archive system
Unisys Payments Services Archive
13 TB Geospatial DW, to reach 25 TB
4 TB data mart, 2500 field offices, 55 TB storage
Multiple 1 TB instances, credit scoring analysis
Uses complex OLAP & SQL Server ETL
Used by 13,000 agents in 220 offices
Built portal with Visual Studio .NET, OLAP
700 restaurants, 30,000 users, 700+ concurrent
OLTP/LOB reporting on inventory & sales data
Reporting on 1.6 TB of data, 35K+ Tx/Min
325 concurrent connections
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

6. SQL Server 2000 TB+ Customers General VLDB & DW/BI Workloads
4/16/ :28 AM
SQL Server 2000 TB+ Customers General VLDB & DW/BI Workloads
20 TB European digital payment archive system
Unisys Payments Services Archive
13 TB Geospatial DW, to reach 25 TB
4 TB data mart, 2500 field offices, 55 TB storage
1.5 TB DW, plus multiple OLAP data marts
Data feeds from JD Edwards ERP system
1 TB DW, Informix migration
Heavy concurrent usage on OLAP
1.7 TB DW, 2900 DW users ramping up to 5000
Runs on HP Superdome
6 TB Call Detail Record (CDR) DW, OLAP usage
20-way HP Superdome
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

7. SQL Server 2000 TB+ Customers Private NDA References
4/16/ :28 AM
SQL Server 2000 TB+ Customers Private NDA References
15 TB credit card DW, 11 mil card holders
30 TB total storage, several TB+ instances
1 TB Retail DW, relational query + complex OLAP
Acorn profitability analysis Package
1 TB relational instance with Complex OLAP
Loss Prevention DW for store management
Major RS operation on entire reporting tier
Runs on 8 dedicated reporting servers
Real-estate services, up to 10K report runs/day
Mortgage closing: 3000 checks (Reports) /day
Monitoring strategic ventures
Visual Studio .NET & .NET Framework
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

8. How Do You Fit 22 Million Books Into 1 Data Warehouse?
4/16/ :28 AM
How Do You Fit 22 Million Books Into 1 Data Warehouse?
“SQL Server 2005 gives us the performance we need at a price that is just far superior to anything else we’ve seen.”
Chris Troia, Chief Information Officer, Barnes & Noble
World’s largest bookseller
821 bookstores, 7.3 million retail items
Needed improved business intelligence for merchandising and inventory planning
4.5 TB end-to-end data warehouse running on SQL Server bit
Storing 3 years of transaction data; will grow to 5 years
Insight enables better out-of-stock predictions
Faster access to information
Deeper view into key performance indicators and trends
Better decisions for greater profitability
Improved customer experience
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

9. Barnes & Noble Retail DW Customer & Project Profile
Live on SS2005!
Scenario/Business
Largest bookseller in the USA, 850 stores, plus online
40K employees, 1.5 mil titles across all stores, .75 mil at
Retail Data Warehouse
Broad use of SQL Server BI, DW & cubes started with SQL Server 2000
Moved relational DW to SQL Server 2005 with June CTP now
First went live with SQL Server Integration Services in 2004 on Oct CTP
Loading Data from mostly Oracle sources
Workload/Architecture
2 TB sales & inventory data warehouse on SQL Server 2000
Currently holds 3 years of transactions, will build up to 5 years
SSIS using Slowly Changing Dimension transform, lookups, and configurations
Will test Data Mining on IDW13 for a DM project
Out-of-stock prediction using Decision Trees, potential for enhanced sales of 150K/week
OLAP is planned to move pre-RTM:
OLAP Subjects: Store sales, Store inventory, Distribution Center inventory
Key dimensions: Store, Item, Time, Demographic, Buyer, Vendor, Customer
DB Platform
Windows Server bit
HP Superdome w/20 CPU partition for DW, 20 TB EMC SAN

10. Barnes & Noble Retail DW DW Architecture
Live on SS2005!
Oracle
SRS
database
POS transactions
Staging
database
Relational
data
warehouse
Inserts / Updates
Dimension
Updates IS IS
Oracle
IMM
database
Inventory deltas
Sales
Store
inventory
Distr.
Center
inventory
Strategy
Proclarity
interactive
reports
Reporting
Services
reports

11. First Premier Bankcard DW Technical Profile
Scenario/Business
Specialized high-risk credit card issuer, 10th largest in the USA
5 million card holder portfolio, 25K average new bookings per month
Runs 100% of business on SQL Server
Great cost savings and business agility
Looking at SS2005 for entire BI stack: SSIS, Partitioning, SSRS & SSAS
Workload/Architecture
4.2 TB single instance for customer data
Growth of approximately 300 GB per month, using DTS for data loading
Planning to upgrade this to SQL Server 2005
Ad hoc relational query workload
concurrent in-flight queries, 40 concurrent users at a time
Analysis Services OLAP usage through Proclarity & Outlooksoft
25-30 cubes, back-end DW is star-schema/snow-flake
Broad adoption of Reporting Services across the company
500+ unique reports, report users
Core 1.5 TB OLTP LOB system runs the business
2500 customer reps connected all day, 200+ TPS frequently
DB Platform
Windows Server 2003, SQL Server bit
HP 64-bit 12-way, 8-way relational, 4-way OLAP, 27 TB EMC SAN

12. First Premier Bankcard DW Data Flow
Data is imported on a nightly basis from the different data sources and then standardized and validated through the Extract, Transform and Load (ETL) process. After the data has been validated, it is loaded into the data warehouse. It is then available to the Reporting and Analytic Departments for data analysis and development of reports.

13. First Premier Bankcard DW Data Flows
At the end of every month, FDR transfers a cardholder master database containing months of transactions conducted by customers of PBI to the PBI network, where the information is downloaded to the data warehouse. PBI uses SQL Server 2000 Reporting Services to create standardized company reports.

14. First Premier Bankcard DW Change Control
The PBI data warehouse uses a 64-bit application with 16 GB of memory. The diagram layout emphasizes the testing and development environment more than the 64-bit technology.

15. CROSSMARK Data Warehouse System Architecture
Live on SS2005!
Staging
Weekly Transactions
OLE DB
Volumetrics ODS 52-week History
Reports
Report & Portal Information
Microsoft Excel
HTTP
SQL Server Integration Services
TDLinx
Adobe Acrobat
HTML
Presentation Layer
Data Sources
Transformation Layer
Data Processing Layer
SalesTrak
ACNielsen ICE
ACNielsen Volumetrics
Report Portal Framework
SQL Server 2005 Reporting Services

16. CROSSMARK Data Warehouse SS2005 Solution Profile
Live on SS2005!
Scenario/Business
Consumer Packaged Goods (CPG) services provider and data processor
16,000 employees, one of the largest CPG services companies in the USA
Employs in-store teams across the country
Over 4 million store visits per year providing various inventory, stock and efficiency services
CROSSMARK retains top CPG manufacturers as customers
Processes data on 60K UPC codes from sales in over 30K stores
Workload/Architecture
4 TB of data in a single SQL Server instance
25 TB of raw storage
Uses Table Partitioning feature to increase manageability and reduce complexity
Ad hoc complex query workload through
350 users (85 full-time power users)
SQL Server Integration Services for Data loads
Data imported from 4 sources including, biweekly AC Nielsen data loads
Permitted expansion of DW from 13 weeks to 1 yr of history
SQL Server Reporting Services
DB Platform
Windows Server 2003, separate servers for ETL, Rel DW and Reporting
HP ProLiant DL585 w/4 dual-core 2.4 GHz AMD 64-bit Opteron & 16 GB of RAM
HP Storageworks

17. Talbots Retail Data Warehouse Technical Profile
Scenario/Business
Leading retailer & E-tailer with global catalog operation
1000+ stores in USA, Canada & UK
WW catalog & online operation reaching 46 mil customers in 140 countries
Uses SQL Server as strategic database along with IBM mainframe
Key e-commerce and catalog order systems on SQL Server
SQL Server 2005: Retail Data Warehouse
Established for business agility in retail operation
Assess store operation efficiency
Workload/Architecture
1 TB of data, using SQL Server 2005 Table Partitioning feature
36-month of transaction history, partitioned using SQL Server by month
Dual trickle plus batch data loading with SSIS
Continuous real-time trickle data, approx 1 million unaudited sale transactions/day
SSIS batch loading of audited sales data, 1 million rows in 3 hour batch-window
2 million rows total added to the database every day
Extensive usage of SS2005 Reporting Services
Parametrized reports from 50+ users hit the database all day
DB Platform
Windows Server 2003, HP 64-bit Itanium

18. Clalit Health Patient DW SS2005 Solution Profile
Scenario/Business
Largest HMO in Israel, 2nd largest WW, covers 60% of pop (3.7 mil)
14 hospitals, 1400 clinics, 6,000 doctors, 500 pharmacies, 32K employees
IBM Informix/Sun Solaris migration in 2002
67% TCO savings, 25% perf improvements: 15x in some OLAP queries
Also runs main clinic OLTP system on SQL Server
Migrating 1000 local SQL Servers in clinics to central DB, 2 TB expected
Workload/Architecture
5 TB of total data, multiple servers & instances
2 TB in DW SQL Server instance
Ad hoc query workload (Business Objects), 20 concurrent in-flight often
300 users (100 full-time) users, 10K queries/month
OLAP cubes using Microsoft Analysis Services
3000 OLAP users, 45K queries/month ISV front-end app: Procalrity
ETL: Ascential Software’s Datastage ETL from S/390 mainframes
Data Mining: Patient Treatment Cost Prediction
Working with local DM specialist partner G-Stat
DB Platform
Windows Server 2003, Unisys 12-way, 64-bit, EMC SAN

19. Clalit Health Patient DW Before & After Informix Migration
SUN
10000 Informix
Unisys SQL Server
SUN
6000 Informix
Legacy
Systems
Production DWH
Source Files
Staging DWH
Files for OLAP
OLAP
Replicated
DWH
for OLAP
Proclarity
After:
Partitioned Unisys 64 bit
Legacy
Systems
Unisys
32-bit
SQL Server
Unisys
64-bit
SQL Server
Unisys
64-bit
SQL Server
Business Objects
Production DWH
Staging DWH
OLAP
8 CPU 32 GB 1.5 TB
4 CPU 16 GB
Proclarity

20. Clalit Health DW Subject Areas
Human Resources:
Manpower
Payroll
Outside contractors
Health Services & Expenses:
Medical services
Laboratory
Hospital services
Medication
Specialists
Medical imaging
Chronic illnesses
and more…
Customer Data:
Demographic data
Call Center
Mailing
Churn analysis
Complaints
Integrative Universes:
Clinic budget
Medical KPI’s
Medical services
Logistics:
Supplies
Purchases
Specialized medical equipment

21. US Veteran’s Health Admin CDW Technical Profile
Scenario/Business
United States Department of Veterans Affairs, Veteran’s Health Administration
172 Hospitals, total points of care (including clinics & nursing homes)
5 million patients, $26 Billion budget, 200K employees
VHA Corporate Data Warehouse
Uses end-to-end Microsoft SQL Server and BI technologies
Currently in the midst of 50 TB project to add new relational ODS and EDW back-ends
Workload/Architecture
4 TB largest instance, 17 TB storage
Heavy SQL Server Analysis, Reporting and Transformation Services
100’s of cubes and subject areas
Main Data Marts: Lab (53 tests), Radiology, Pharmacy, Prosthetics
Outpatient: (Appointments, Encounters, Primary Care Panels)
Inpatient: (Movement, Discharges)
Other: Non VA Care, Human Resources, Financial Accounting
Planned: Nursing, Dental, Purchasing, Health Data Repository
Presentation Tier: ProClarity Analytics & Dashboard Servers, MS MapPoint
DB Platform
MS Windows Server 2003 Enterprise Edition
4 x HP RX bit 4-way Itianium-2 Servers, 32 GB RAM, HP EVA SAN

22. VHA Data Warehousing Framework
Data Warehouse System
Business Intelligence System
Closed Loop Information System
Source
Systems OP
Metadata
Repository
Conformed
Dimensions
Data
Consultants
VistA
HDR
Diabetes
VHAc
Common
Query, Reporting,
Analysis, and
Data Mining
Tools
Data
Warehouse
Wait
Times
ADR
ABC
G/L
VHAaf
Extract, Transform, Load
DoD
CDC
CMS
Other
Prog Office
Data Marts
PBM
Program Offices
Pharmacy Benefits
Prosthetics
Dental
Research
Data Marts
VISN
Warehouses 1 2
Value Added Data 3 4
Acquire Populate Create Access Data Warehouse Marts Information
VHAc – VHA clinical systems
VHAaf – VHA administrative & financial systems

23. VHA Dimensional Map Standardized Verified Optimized Refreshed
Type/Size conventions
Naming conventions
Verified
“Gold” standard
Business rules
Optimized
Primary keys
Indexed
Refreshed

24. VHA CDW Hardware Architecture

25. Think64! Discussed many scenarios and obtained many configurations.
Dual Core
Think64!
Future Expansion
Future Expansion
Discussed many scenarios
and obtained many
configurations.
64-bit end-to-end