1. PAXIS JOINT WORKSHOP SALAMANCA, 23-24 June, 2005 New Strategies for Innovation Support PAXIS JOINT WORKSHOP

2. Long-term success Entrepreneurial Culture PROBLEM DESCRIPTION Obstacles Lack of resources (financial, infrastructure, knowledge etc.) Isolation and lack of credibility Lack of specific knowledge and management skills Administrative burdens PAXIS JOINT WORKSHOP

3. METHODOLOGY Target Groups  TG1: University students They are potential entrepreneurs who need examples of entrepreneurship and help to establish the idea about starting a business of their own.  TG2: Students with a business idea They are demanding immediate support to validate their business idea, and obtain the knowledge and resources to create their new business.  TG3: Young innovative start-ups (0-5) They need to improve their management knowledge and skills and to implement management procedures in order to consolidate their business project. PAXIS JOINT WORKSHOP

4. From tacit to explicit knowledge that resides old and new practices of supporting entrepreneurs and start-ups. Stimulate the learning process among the actors involved in supporting entrepreneurs and start-ups. To provide a framework for support for potential entrepreneurs and start-ups To facilitate the interaction between target groups and other actors involved in support activities To complement the existing methods and tools of support for potential entrepreneurs and start-ups Incubator Business Advisors, Experts Target Group 1 Target Group 3 Target Group 2 Infrastructure E-learningPlatform Mentor Tractor effect TRACTOR METHODOLOGY OBJECTIVES CMI CBT CMC PAXIS JOINT WORKSHOP

5. METHODOLOGY Target Group 1 Target Group 3 Target Group 2 Expert from Consulting Agencies Mentor from Tractoring Companies Incubator: Expert Incubator: Business Advisor Involves: Complementary training for Entrepreneurs and Start-ups u E-courses and on-line training u Multimedia content u E-learning environment u Professional advice u Seminars, workshops, etc. u Project follow-ups Guiding and training contents: u Theoretical contents u Templates u Case studies u Tests, exercises, evaluations etc. Interaction among users: u Discussion forums u E-mail u Other tools such video-conference, chat, SMS, … PAXIS JOINT WORKSHOP

6. METHODOLOGY Target Group 1 University Students Phase 1: Animation Phase 2: Awareness Raising Phase 3: Making Contact Success-stories Benefits and risks of becoming an entrepreneur Entrepreneur profile Statistics Diagnosis tool Multimedia Module: Leadership, Communication, Team Forums FAQs Platform Contents PAXIS JOINT WORKSHOP

7. METHODOLOGY Target Group 2 University Students with a Business Idea Phase 1: Animation Phase 2: First Contact Phase 3: Assessment Phase 4: E-Learning Process Phase 5: Evaluation of Progress Platform Contents Entrepreneurial culture in the European Union Success-stories Benefits and risks of becoming an entrepreneur Entrepreneur character diagnosis tool E-courses: Business Idea, SWAT, Strategic Vision Multimedia Module: Leadership, Communication, Team Statistics Forums and FAQs

8. METHODOLOGY Target Group 3 Young innovative Start-Up Companies (0 - 5) Phase 1: Animation Phase 2: Assessment Phase 3: E- Learning Process Phase 4: Evaluation of Progress Platform Contents Entrepreneurial culture in the European Union Success-stories Typical mistakes and common problems in start-ups Assessment tools Multimedia Module: Leadership, Communication, Team Workshops Discussion Forums

9. Tractor e-platform prototype  Resource center for creating and consolidating a business (courses, tests, tools…)  Tutoring system (permanent & personalized contact with experts and business advisors)  Communication system (interaction with other entrepreneurs/start-ups) http://www.sme-innova.com/tractor Tractor e-platform address: http://www.sme-innova.com/tractor PAXIS JOINT WORKSHOP

10. Platform Structure Common home page, entrance according to:  The language/country => 5 different versions:  English  Spanish  French  Swedish  Slovenian PAXIS JOINT WORKSHOP

11.  Entrepreneur (TG1 + TG2)  Start-up (TG3)  The user’s type : PAXIS JOINT WORKSHOP

12. Common menu for the 3 groups :  My page  The Project  Success Stories  FAQ  Discussion Forum  International forum  Project Contacts  Events + The Livetech Multimedia Module PAXIS JOINT WORKSHOP

13. Entering the 1st picture, entrepreneurs …  General documents Benefits and Risk of being an entrepreneur/ Check out your entrepreneurial character Check out your entrepreneurial character Test your business idea  Users with a business idea:  Fulfil a template with their idea  Send it to the incubator  Evaluation by the incubator  Personal interview PAXIS JOINT WORKSHOP

14. Logging as an entrepreneur … You will find information about:  The steps to create a business  The topics to be developed while elaborating a BP  A template to start the BP PAXIS JOINT WORKSHOP

15. Entering the 2nd picture, start-ups You will find information about:  Common mistakes in start-ups  Guide to evaluate the maturity of your business  Direct contact with an expert to answer to a specific problem, issue… PAXIS JOINT WORKSHOP

16. Logging as a start-up … You could also have access to:  Information about common mistakes in start-ups  An assessment guide in order to evaluate your management system  A set of e-learning courses (finance, strategy, customer…) managed by the BA according: => the assessment results => the company manager needs PAXIS JOINT WORKSHOP

17. Complete the assessment guide via the Web Send the fulfilled guide to the advisor Revision of the guide Meeting with the advisor Strengths and weakness Training plan or action plan Setting of training/action schedule FIRST STAGE Fulfil again the assessment guide via the Web Send it to the advisor Comparison with the previous assessment Resullts of the assessment Meeting with the advisor SECOND STAGE SO, for the moment, 2 main processes : Support in elaborating the BP Support in assessing the company (EFQM) => example: PAXIS JOINT WORKSHOP

18. MULTIMEDIA MODULE LiveTech www.sme-innova.com/tractor Objectives Raise Awareness Provide Learning Material Assessment Tool Evaluation Tool Non-Technical Areas Leadership Team Building Communication PAXIS JOINT WORKSHOP

19. MULTIMEDIA MODULE LiveTech BACKGROUND A. LOLA DECIDES TO FACE THE NEW COMPETITOR ONLY WITH THEIR OWN RESOURCES B. LOLA DECIDES TO FACE MACROSOFT WITH THE HELP OF AN EXTERNAL CONSULTANT C. LOLA DECIDES TO POSTPONE THE DECISION DUE TO OTHER PROBLEMS D. LOLA DECIDES TO DEAL WITH THIS NEW ISSUE AND START TO GATHER INFORMATION BY HERSELF FIRST SCENE MACROSOFT IS ABOUT TO ENTER THE MARKET!!

20. MULTIMEDIA MODULE LiveTech TIP: In any interaction with people, there exists a potential for miscommunication or misunderstanding. - The effect you have on others may not be what you intend.

21. MULTIMEDIA MODULE LiveTech Congratulations! You have managed to reach an agreement in the team. Creating a good atmosphere is one of the premises for a constructive working in the team. You have delegated. Good! But be aware of when, and to whom you delegate and be clear about the instructions you give to your employees. Do you feel like trying to succeed once more – come on, try another path! You are having an authoritarian leadership style. Do you think you are achieving your goals with your behaviour? Be aware how you criticized your employees. You interrupt them and not listen to them. Also, you are stressed! Would you like to give it a new try? Go for another option! PAXIS JOINT WORKSHOP

22. THANK YOU! PAXIS JOINT WORKSHOP