2. Introducing Calais A Thomson Reuters initiative designed to make content interoperable on the Web A free API that anyone can use An easy way to automatically metatag the people, places, facts and events in your content

3. Why metatagging matters: We’re still suffering from information overload Web 2.0 doesn’t make it easier to find the information you need when you need it Metatagging makes it easier to sort and filter content for both ‘push’ and ‘pull’ systems (search, RSS feeds, timely & targeted delivery, etc.)

4. The market for tagged content is here Semantic apps are being built by some of today’s hottest start-ups Metadata is the de-facto ‘lingua franca’ of the content ecosystem Publishers seek a simple way to make their content available ‘Web- wide’

5. How it works The Process Calais accepts unstructured text and uses sophisticated NLP and machine learning techniques to return intelligent metadata

6. Calais progress to date Launched in late January, 2008 Already, 5,700 developers have joined OpenCalais.com Approx. 1 million content ‘transactions’ per day Delivered three major update releases Lots of interesting apps – The Mail & Guardian Online (http://www.mg.co.za/) The Mail & Guardian Onlinehttp://www.mg.co.za/ – www.powerhousemuseum.com www.powerhousemuseum.com – Gist.whistlehog.com Gist.whistlehog.com – http://www.opencalais.com/gallery http://www.opencalais.com/gallery

7. Quick tagging demo

8. Self Organizing Content If I (automatically) know the topics, people, places, events in my content I can (… with a little technology) – Automatically create topic hubs and more like this functionality – Organize inbound content to the appropriate sections of my site – De-duplicate content – Enhance search and navigatio n

9. Example: The Mail & Guardian Online, South African Newspaper Using Calais to metatag new and historical articles, and: 1.Build an index or topics A-Z 2.Pull out automatic related articles or pictures 3.Create news alerts on companies or people 4.Pull up maps for the countries named in articles 5.Predict readers’ interests based on browsing habits 6.Create tag clouds, showing popular subjects, people, etc. Using Calais to optimize search and navigation; drive consumer engagement

10. Example: Gist - today’s news filtered by people, places & events GIST uses Calais to prioritize stories, rank newsmakers & reveal trends / reader demand. It automatically aggregates multiple news sources and slots them into topic.

11. Three easy ways to get started 1. Use Calais to automatically tag your archives = improved search & navigation 2. Use Calais to drive alerts or feeds based on events, not just keywords = timely alerts on events your readers care about 3. Use the Calais toolkit of end-user ready applications! = no coding required; get immediate benefits Three modules make it easy for Drupal users to automatically tag content Generate rich semantic metadata Deliver a simple key for integration into the larger content ecosystem Calais Tagaroo is for bloggers on the WordPress.org platform Calais Marmoset creates metadata for Yahoo! SearchMonkey

12. Thank You! Thomas Tague, Calais Initiative Lead VP Solutions, ClearForest, a Thomson Reuters Company Thomas.Tague@ThomsonReuters.com